article thumbnail

Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

article thumbnail

Tamarind Is Everywhere for a Reason

PUNCH

Here's how to use tamarind in cocktail recipes and nonalcoholic drinks, from a tequila sour to a zero-proof cooler.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is the N/A Bottle Shop in Trouble?

PUNCH

In March, the country’s largest zero-proof retailer, Boisson, filed for bankruptcy and shuttered all its stores, calling into question the future of the category.

article thumbnail

Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof is the number one brand in the fastest growing adult beverage category, and meets growing consumer demand for a flavorful and sophisticated, yet accessible spirits alternative,” says Sally Grimes, CEO, Diageo North America.

article thumbnail

GSN Review: Recess Zero Proof Mocktails

Good Spirits News

Enter Recess’ Zero Proof Craft Mocktail collection, its first official expansion into the non-alcohol category. Recess Zero Proof is a line of canned craft mocktails designed to bring the alcohol-free experience from replacement to enhancement, it says.

article thumbnail

Rosé All Day the Zero Proof Way: Reflections on Rosé Fest

Dry Atlas

Zero Proof Collective (ZPC) introduced non-alcoholic wines for the first time in the event’s history. By making this a team effort with several Zero Proof Collective members, we are able to interact and reach more people.” Both brands exemplify the excellence that Zero Proof Collective strives to promote.”

article thumbnail

Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.