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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof is the number one brand in the fastest growing adult beverage category, and meets growing consumer demand for a flavorful and sophisticated, yet accessible spirits alternative,” says Sally Grimes, CEO, Diageo North America.

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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Is the N/A Bottle Shop in Trouble?

PUNCH

In March, the country’s largest zero-proof retailer, Boisson, filed for bankruptcy and shuttered all its stores, calling into question the future of the category.

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An Imbiber’s Guide to Cocktail Kits

Imbibe Magazine

For Spirit-Free Imbibers: Raising the Bar With the popularity of NA cocktails, the zero-proof category has grown exponentially over the past decade. Crafted Taste also has low-proof and spirit-free kits. Raising the Bar’s Pithy cocktail box.

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Tamarind Is Everywhere for a Reason

PUNCH

Here's how to use tamarind in cocktail recipes and nonalcoholic drinks, from a tequila sour to a zero-proof cooler.

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GSN Review: Recess Zero Proof Mocktails

Good Spirits News

Enter Recess’ Zero Proof Craft Mocktail collection, its first official expansion into the non-alcohol category. Recess Zero Proof is a line of canned craft mocktails designed to bring the alcohol-free experience from replacement to enhancement, it says.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.