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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S. households (21+) purchasing non-alc beverages spend $292 more than households exclusively purchasing alcohol-containing beer, wine or spirits.

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Rosé All Day the Zero Proof Way: Reflections on Rosé Fest

Dry Atlas

Zero Proof Collective (ZPC) introduced non-alcoholic wines for the first time in the event’s history. By making this a team effort with several Zero Proof Collective members, we are able to interact and reach more people.” Reactions ranged from initial curiosity to genuine delight.

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The Do’s and Don’ts of Freezer Door Cocktails

Imbibe Magazine

Don’t Use More Than 20 Percent of No- or Low-ABV Ingredients Make sure the amount of zero-alcohol and low-proof ingredients doesn’t exceed 20 percent of the mixture to prevent from freezing the contents of the bottled cocktail. When batching a 750ml (25.3

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Drink of the Week: Ghia Berry Aperitif

Imbibe Magazine

This zero-proof aperitif combines strawberry juice, fermented jasmine green tea, Lapsang Soughong tea, and black currant juice. Topping it with NA sparkling wine for a celebratory toast. $38, Fortunately, with an ever-growing category of spirit-free options , the transition from cocktails to no-alcohol drinks should be easy.

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Best Mocktail Recipes for Dry January and Beyond

A Bar Above

We also have other creative mocktail recipes in a variety of articles about Dry January and zero-proof cocktails. ELEVATING ZERO-PROOF MIXED DRINKS It used to be that your only non-alcoholic options at a bar were water, soda, or something very sweet like a Shirley Temple. Add ice and stir to mix, chill, and dilute.

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Better Drinks Take Flight

Imbibe Magazine

British carrier Virgin Atlantic doubles down on zero-proof cocktails by curating a menu with the NA spirit Seedlip. I make it all the time now when I’m in the air, since it’s low-ABV and only two ingredients: Coca-Cola and red wine,” she says. Even the flight route can play a factor. Her current favorite?

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Where to Drink in Fishtown, Philadelphia

Imbibe Magazine

In 2022, the duo built an outdoor wine garden in an empty Fishtown lot and poured glasses of minimal-intervention MCC wines—made with Pennsylvania grapes—from a refurbished trolley. By night, Forîn hosts residencies for local restaurants, and pours wine, beer, and cocktails, like an Espresso Martini with house coffee.