article thumbnail

Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

article thumbnail

Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

article thumbnail

The Ultimate Guide To Craft Mocktails For Dry January

A Bar Above

Today, we see a wide variety of non-alcoholic options under bar menu headings that include Zero ABV , No- and Low-Alcoholic Drinks , Alcohol-Free , NA Options , and Zero Proof. Zero-proof spirits like Seedlip are being produced, marketed, and added to the back bar next to the classics. I started with gin.

Mocktails 233
article thumbnail

How a 19th-Century Bitters Brand Took America by Storm

Imbibe Magazine

It was also bottled at a revivifying 100 proof, with a recommended dosage of three full wine glasses daily. Drinking straight bitters was more wholesome and reputable than just knocking back a shot of whiskey each morning—it was, after all, for your health. A 100-proof medicine, but medicine nonetheless. It was also cheaper.

Bitters 299
article thumbnail

All You Need For A Successful Dry January: Mocktail Recipes, Ingredients, And Tips

A Bar Above

Monday : With whiskey and gin alternatives, you can recreate many classic cocktails with Monday’s non-alcoholic spirits. Amass : Although they are known for their alcoholic spirits, Amass also makes a zero-proof spirit using gin botanicals– although they say not to expect a gin proxy, per se. Garnish with a lemon wheel.

Mocktails 191
article thumbnail

Better Drinks Take Flight

Imbibe Magazine

British carrier Virgin Atlantic doubles down on zero-proof cocktails by curating a menu with the NA spirit Seedlip. A whiskey soda or a Gin & Tonic are both great staples,” he says. United embraces its Midwest roots with cans of the cult-favorite craft beer Two Hearted IPA from Michigan brewery Bell’s.

Sommelier 278