Tequila Whiskey Zero-Proof 
Spiritz
SEPTEMBER 27, 2024
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.
Cheers
SEPTEMBER 26, 2024
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.
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VinePair
SEPTEMBER 25, 2024
On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.
A Bar Above
DECEMBER 21, 2023
Today, we see a wide variety of non-alcoholic options under bar menu headings that include Zero ABV , No- and Low-Alcoholic Drinks , Alcohol-Free , NA Options , and Zero Proof. Zero-proof spirits like Seedlip are being produced, marketed, and added to the back bar next to the classics. I started with gin.
Imbibe Magazine
JUNE 10, 2024
British carrier Virgin Atlantic doubles down on zero-proof cocktails by curating a menu with the NA spirit Seedlip. When you’re at 30,000 feet, grab a tequila on the rocks and a spare cup. A whiskey soda or a Gin & Tonic are both great staples,” he says. Even the flight route can play a factor.
A Bar Above
DECEMBER 28, 2023
Monday : With whiskey and gin alternatives, you can recreate many classic cocktails with Monday’s non-alcoholic spirits. Amass : Although they are known for their alcoholic spirits, Amass also makes a zero-proof spirit using gin botanicals– although they say not to expect a gin proxy, per se. Garnish with a lemon wheel.
VinePair
OCTOBER 1, 2024
Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.
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