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Still, despite limited space and access to fresh ingredients, airlines have introduced increasingly sophisticated drink offerings thanks to partnerships, sommeliers, and even bar pop-ups. British carrier Virgin Atlantic doubles down on zero-proof cocktails by curating a menu with the NA spirit Seedlip.
Beer has arguably pulled off the NA feat best, cracking the zeroproof code and producing genuinely drinkable options that resemble real styles. The co-founder has found that the zero-proof offerings do pretty well against their conventional siblings. But what of wine?
Though not every chef, sommelier, brewer, and winemaker who breaks bread at Charleston Wine + Food is a South Carolina native, the Lowcountry is dutifully represented, and the others appreciate the recognition the state has carved out for itself in the food and drink realm.
That might sound like something from the future, but it’s already here — at least in the proof-of-concept stage. A beer sommelier with a certificate from the Doemens Academy in Munich, Roland Graber is a co-owner of Riot Act Brewing and the craft beer bar On Tap in Bern, Switzerland. Now, a Belgian startup called Bar.on
brewers, bartenders, distillers, authors, sommeliers, etc). Good Drinks Alcohol-free, also known as zero-proof, drinks are one of the fastest growing areas of the alcohol market. Also, their guides to drinking in different destinations are amazing. Favorite Post : Jim Meehan on Cocktail Trends for the Next Decade 10.
Fortunately, at my favorite restaurant in southern Portugal, Ocean, a sommelier introduced me to MURI Passing Clouds. moment—proof that flavor complexity and pleasure can exist without alcohol. While there are exceptions, like Zeronimo and Oceano Zero, I believe the broader wine industry needs a major, phoenix-like transformation.
Tim Riley first began reviewing energy drinks in 2021, when his wife joked that his habit of tasting sugary caffeine beverages with his skillset as a sommelier could make for a good TikTok bit. For a long time, zero-sugar formulations lagged behind their conventional brethren, he says (“Red Bull really didn’t seem to care,” he adds).
Cannabis benefitting from the zeroproof movement Just 10 years ago, cannabis and CBD-infused beverages were not how they are today. The growing “zeroproof movement has caused health-conscious consumers to move away from alcohol beverages. Theres the NA beer and mocktail markets, and even zeroproof alcohol.
The retail shop sells exclusively New Yorkmade wine, cider, beer, spirits, and zero-proof offerings, while the minimalist bar pours local and neighboring wines to highlight the modern viticulture of the Northeast, along with beer, cider, and cocktails.
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