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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

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Best Mocktail Recipes for Dry January and Beyond

A Bar Above

We also have other creative mocktail recipes in a variety of articles about Dry January and zero-proof cocktails. ELEVATING ZERO-PROOF MIXED DRINKS It used to be that your only non-alcoholic options at a bar were water, soda, or something very sweet like a Shirley Temple. ounce Fresh Lime Juice 0.5

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How a 19th-Century Bitters Brand Took America by Storm

Imbibe Magazine

Plantation Bitters boasted that it was made from the best rum imported from St. It was also bottled at a revivifying 100 proof, with a recommended dosage of three full wine glasses daily. A 100-proof medicine, but medicine nonetheless. How did it go from zero to five million bottles seemingly overnight? And mystery.

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The Ultimate Guide To Craft Mocktails For Dry January

A Bar Above

Today, we see a wide variety of non-alcoholic options under bar menu headings that include Zero ABV , No- and Low-Alcoholic Drinks , Alcohol-Free , NA Options , and Zero Proof. Zero-proof spirits like Seedlip are being produced, marketed, and added to the back bar next to the classics.

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Review: Renegade Pre-Cask Single Farm Origin Rums – Lake Antoine and Nursery

Drinkhacker

Mark Reynier’s terroir-focused rum line, Renegade , has been pumping out new offerings since we last tasted a pair of pre-cask selections in early 2023. Like that rum, this expression has been distilled from the sucrose-rich Purple Tall Boy variety of sugar cane grown in the Woburn clay loam soils of Grenada’s Lake Antoine. 100 proof.

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