Imbibe Magazine

SEPTEMBER 24, 2024

And Martini lovers at Shinji’s Bar in Manhattan’s Flatiron District will get to enjoy a New York-focused version of its Honeypenny, featuring beeswax-washed vodka, a house-made aperitif with golden raisins and honey, mead, and gins. Left to right: The Portrait Bar’s Mapo District.

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Guys Drinking Beer - Beer News

AUGUST 9, 2024

But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper. Oh, and it gets worse.

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Booze Business

JUNE 16, 2022

BB: How did the Dark Cherry infused vodka come about? Michael: Our position in the market is based on vodka naturally infused with fruit — just fruit and neutral grain spirits, no artificial flavors, no other additives, no extra sugar. Then… Barbara: We felt that just adding vodka to the traditional recipe was wrong.

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Spiritz

MAY 19, 2024

As Ashish Chopra puts it, by offering exclusive promotions, tailored experiences and personalised recommendations, duty free retailers can capitalise on this trend and drive sales growth in the GTR sector.

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A Bar Above

SEPTEMBER 30, 2024

Copyright A Bar Above, generated with AI Official Challenge: Go Sober for October If you really want to make this Facebook official, you can join the MacMillan Cancer Support challenge , which raises money for people with cancer by promoting the “Go Sober for October” campaign. ’s vodka alternative.

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Spiritz

MAY 30, 2024

As part of the original pilot project, three of Pernod Ricard’s spirits brands – Beefeater London Dry gin, Havana Club rum and Absolut Vodka – were successfully deployed in ecoTote format and dispensed in venues using co-branded SmartPour technology.

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Australian Bartender

OCTOBER 17, 2024

True to its meaning of ‘a place to master the way’, the House of Suntory’s DOJO has done just that for their two champions of the recent HAKU Vodka Martini Competition. Entering a cocktail using classic stirring techniques demonstrated, each HAKUtini had to feature a minimum 45ml of HAKU Vodka and a maximum of five imaginative ingredients.

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Bar Magazine

DECEMBER 1, 2023

Smirnoff, the number one vodka brand in GB, is revealing a new global marketing platform – ‘We Do Us’ – to launch a series of initiatives which aim to promote accessibility and inclusion when it comes to socialising.

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VinePair

AUGUST 5, 2024

This bright concoction of ginger beer, vodka, lime and soda in its distinctive copper vessel might not garner the media love of its posher, pre-Prohibition counterparts — except perhaps that time word got out that it’s Oprah Winfrey’s favorite cocktail. Martin acquired the American rights to a large Russian vodka brand called Smirnoff.

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The Whiskey Wash

AUGUST 28, 2024

It was founded in 2012 by Philip McDaniel and Mike Diaz and, in the space of just 12 years, has become internationally renowned for its artisanal spirits including whiskey, vodka, rum, and gin. We remain committed to promoting craft distilling and its benefits for our community, the state of Florida, and the industry nationwide.”

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Spiritz

AUGUST 15, 2024

Soju is often called the Korean vodka, since it is smooth, mild, and mostly neutral, but it clocks in at about half the alcohol content. Impressive Portfolio KBAPL introduced the world’s most popular soju, Chum Churum, to the Indian market and expanded its portfolio to include wine, tequila, vodka and gin.

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Cheers

FEBRUARY 23, 2024

A vodka-based addition is called Dis ‘N Dat, featuring New Amsterdam peach vodka, Disaronno Amaretto, lemon juice, Fever-Tree ginger beer and Twisted Tea. It’s a concoction of New Amsterdam vodka, Don Q Cristal rum, Mr. Boston banana liqueur, Skyy Infusions citrus vodka, The Kraken spiced rum, Southern Comfort and Gator Punch juice.

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VinePair

MARCH 15, 2024

. “It doesn’t serve anyone to dismiss experimentation or innovation,” says VinePair managing editor Tim McKirdy, “but within gin, the biggest trend in recent years has been promoting uncommon and unusual botanicals. Oftentimes, this is to the detriment of juniper, the hero ingredient that defines the category.

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Cheers

FEBRUARY 5, 2024

An orangey vodka Margarita, the cocktail includes vodka, fresh lime juice, fresh orange juice and Grand Marnier (the version they were serving at the brunch bar included pineapple juice as well, for some reason). What’s Stewart’s favorite vodka? Zubrowka, the Polish bison grass vodka.

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Cheers

OCTOBER 9, 2024

Here’s a quick look at some of the promotions on offer this year. Nikki Beach Miami Beach is promoting its Pineapple Paradiso cocktail ($18), made with house-infused pineapple vodka, pomegranate and pineapple juice. For every Pineapple Paradiso Cocktail sold during October, the club will donate 50% of the proceeds to Susan G.

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VinePair

DECEMBER 28, 2023

Erika Flowers, bartender, Cane & Table , New Orleans “It’s the copious amounts of candy and sugar infusions to vodka for me. There’s definitely a balance out there, but just putting a random amount of candy to a blank canvas like vodka and hoping it will turn out good is simply asking for a sugar rush, headache, and regret. [It

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Spiritz

JULY 18, 2024

According to a notification dated July 10, 2024, a new duty of Rs 5 per bulk litre has been imposed on extra neutral alcohol (ENA), essential for producing India Made Foreign Liquor (IMFL) like whisky, vodka, and rum. While the excise duty remains at Rs 50 per bulk litre, the additional excise duty has slightly increased.

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Cheers

MAY 20, 2024

Mom Water features six different vodka-infused RTD flavors, all boasting women’s names that align with the “Mom” brand. The spirits-based canned cocktail brand amplified awareness through multiple appearances with its brand ambassador Andy Cohen, as well as vaious promotions on social media.

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Cheers

FEBRUARY 8, 2024

“Spirits-based products, including the vodka- and tequila-based hard seltzers that entered the picture later, offer consumers a slightly more premium experience, and that has been key to their success over the malt-based alternatives that initially created the category.” billion Tequila/Mezcal sales up 7.9% or $476 million totaling $6.5

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A Bar Above

SEPTEMBER 30, 2024

Copyright A Bar Above, generated with AI Official Challenge: Go Sober for October If you really want to make this Facebook official, you can join the MacMillan Cancer Support challenge , which raises money for people with cancer by promoting the “Go Sober for October” campaign. ’s vodka alternative.

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The Cocktail Lovers

AUGUST 10, 2024

It’s rich, it’s intriguing, it’s smoky and will be brought to life PandaPanda, who will also be interpreting Karsk, a smooth, dessert-like cocktail that combines Himkok Vodka and Aquavit with a Karsk, a traditional Norwegian drink blended with coffee and vodka. We can’t wait to try them!

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Cheers

SEPTEMBER 23, 2024

Consumers are more conscious of these disparities, and are making intentional choices to support businesses that promote social justice and equity.” They recently launched limited-edition Pride bottles for the brand’s straight bourbon (renamed Straight (Gay) Bourbon), newly launched Single Barrel Cask Strength bourbon and American vodka.

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VinePair

MAY 16, 2024

It’s no surprise that Americans are constantly shopping for tequila — it’s now the second most-popular spirit in the United States, second only to vodka. In this crowded market, it can be especially difficult to discern quality, as not all tequila is made equal.

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VinePair

FEBRUARY 28, 2024

Unlike many spirits, slivovitz doesn’t have big-shot brand ambassadors or celebrity mixologists promoting it, and Bozovic says he’s never heard of a maker of slivovitz or similar fruit distillates flying in journalists or bartenders on trips to show them how and where the drink is made. “I But what do you do when life sends you plums?

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VinePair

OCTOBER 2, 2024

A couple of weeks later, the Jonas Brothers posted a YouTube video from London with their own self-promotional variation, in which a moderator and one of the brothers attempted to “split the J” on a custom-made pint glass with the siblings’ last name on it. If you had vodka and Coke, you wouldn’t take a picture of it,” she says.

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PubClub

MAY 1, 2024

Shelter makes whiskey and bourbon, gin, tequila, vodka, rum and canned cocktails “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle, said Director of Marketing and Branding and former Professional Snowboarder Matt Hammer.

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Cheers

DECEMBER 18, 2023

Triple Berry Sleigh Ride Shooter: Smirnoff vodka, blackberry, cranberry, lemon and strawberry sugar. The Flying Reindeer: Bacardi rum, Midori, agave, citrus and Red Bull Red Watermelon. Peppermint Christmas in Jalisco: Patron silver tequila, chilled Ghirardelli cocoa, whipped vanilla foam and peppermint.

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VinePair

SEPTEMBER 5, 2024

They doubled down on developing products they thought would appeal to the flavored vodka-loving ‘echo boomer’ generation,” says Tammy Coxen, a Michigan-based spirits educator. Even if, by 2002, Barcardí had long been the best-selling distilled spirit in all of the U.S., Rodríguez felt the company needed a slew of other innovations.

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Spiritz

JULY 18, 2024

The Evolving Trend The trend the world over is shifting from brown spirits to clear or white spirits and Prasan is of the opinion that tequila is way more interesting than vodka and gin. The Road Ahead As of now, the company is engaging with bartenders, bars, restaurants and retail stores to promote the brand in India.

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VinePair

SEPTEMBER 1, 2024

The deal also came with an agreement for Daniel Craig to promote the brew in real life in a series of Bond-themed advertisements. The cocktail — which stars vodka , coffee liqueur, and half-and-half — is The Dude’s preferred libation, and he takes down approximately nine of them throughout the film. percent the year the film debuted.

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Cheers

MARCH 11, 2024

A bottle of the same wine or beer you drink every evening at home, or would you opt for The Salty Sailor, a cocktail that partners with a renowned distillery to deliver the flavors of locally sourced sea salt, tangy citrus vodka and a splash of ocean-inspired botanicals? Of course, some will opt for the same old drink they’re used to.

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PubClub

OCTOBER 15, 2024

The Yellow Hammer Some credit Gallette’s for starting this crazy cocktail craze in Tuscaloosa and while that’s not true – when I was in college at Alabama, a bar called the Sidecar had something called The Derailer and it would do just that to you – but it has certainly led the way in promoting it.

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Old Liquors Magazine

MAY 30, 2023

On the one hand, such dishes and drinks are just as commonly used for promotional purposes as they are for the enjoyment of a restaurant’s clientele (nothing pulls in the elite crowds like a record-breaking morsel, after all). Vodka for the elites Vodka has long been associated with ideas of Russian imperial glamour.

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VinePair

AUGUST 9, 2024

While the lineup — which sold to Beam Suntory in 2011 — has since expanded to include several other cocktails, wines, vodka, and even salad dressings, we stuck to the OG Marg. Promoting the line on the show delivered similar buzz: By 2023, the brand had generated approximately $38 million in sales across the U.S.

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Spiritz

MAY 23, 2024

There are a whole lot of other strategies such as in-house promotions, the presence of knowledgeable retail ambassadors and digital conveniences that have come into play to make the duty-free shopping experience turn into an enjoyable memory, says Leila Stansfield, Managing Director, Bacardi Global Travel Retail.

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Drinkhacker

JULY 30, 2024

It was brand ambassadorial, so lots of promotion, lots of education, trying to go on premise, off premise. After Covid, I spent two years specifically on luxury spirits, which was a really good introduction and education into the kind of world I’m in now, where we’re talking high end whiskeys, gins, vodkas, everything in between.

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Bar Magazine

MARCH 4, 2024

Young Mixologist England organised by WorldYY and elevated by NEFT Vodka, is set to take centre stage alongside the esteemed Young Chef Young Waiter England competition, bringing together the nation’s most talented mixologists for a spirited showcase of creativity and skill.

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