Imbibe Magazine

MARCH 4, 2024

Cream cocktails persisted through Prohibition—if anything, the ban helped promote them. The Banana Banshee underwent a revival in the 1970s, a time when its cousin, the Screaming Banana Banshee, also surfaced (just add vodka). They traveled to Europe along with other exiled elixirs where they appeared in the new “American bars.”

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Bar Brandy Liqueur Liquor 264

Guys Drinking Beer - Beer News

AUGUST 9, 2024

But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper. Oh, and it gets worse.

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Beer Happy Hour Craft Beer Promoter 246

Booze Business

JUNE 16, 2022

BB: How did the Dark Cherry infused vodka come about? Michael: Our position in the market is based on vodka naturally infused with fruit — just fruit and neutral grain spirits, no artificial flavors, no other additives, no extra sugar. Then… Barbara: We felt that just adding vodka to the traditional recipe was wrong.

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Infusions Vodka Wine Promoter 130

Chilled Magazine

JUNE 14, 2024

You see it pulled off the shelf for Weddings, family celebrations, the new promotion someone got, the drink of choice many choose to celebrate with. Espresso Martinis seem to still be having their day and I love how people are learning that spirits like scotch can make a more flavorful drink rather than their favorite vodka.

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Bar Manager Bar Management Bar Bartender 246

Spiritz

MAY 19, 2024

As Ashish Chopra puts it, by offering exclusive promotions, tailored experiences and personalised recommendations, duty free retailers can capitalise on this trend and drive sales growth in the GTR sector.

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Promoter Promotion Liquor Alcohol 103

A Bar Above

SEPTEMBER 30, 2024

Copyright A Bar Above, generated with AI Official Challenge: Go Sober for October If you really want to make this Facebook official, you can join the MacMillan Cancer Support challenge , which raises money for people with cancer by promoting the “Go Sober for October” campaign. ’s vodka alternative.

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Mocktails Zero-Proof Alcohol Tinctures 226

Spiritz

MAY 30, 2024

As part of the original pilot project, three of Pernod Ricard’s spirits brands – Beefeater London Dry gin, Havana Club rum and Absolut Vodka – were successfully deployed in ecoTote format and dispensed in venues using co-branded SmartPour technology.

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Promoter Promotion Vodka Club 101

Australian Bartender

OCTOBER 17, 2024

True to its meaning of ‘a place to master the way’, the House of Suntory’s DOJO has done just that for their two champions of the recent HAKU Vodka Martini Competition. Entering a cocktail using classic stirring techniques demonstrated, each HAKUtini had to feature a minimum 45ml of HAKU Vodka and a maximum of five imaginative ingredients.

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Vodka Promoter Promotion Bartender 98

Bar Magazine

DECEMBER 1, 2023

Smirnoff, the number one vodka brand in GB, is revealing a new global marketing platform – ‘We Do Us’ – to launch a series of initiatives which aim to promote accessibility and inclusion when it comes to socialising.

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Promoter Promotion Hospitality Nightlife 52

VinePair

AUGUST 5, 2024

This bright concoction of ginger beer, vodka, lime and soda in its distinctive copper vessel might not garner the media love of its posher, pre-Prohibition counterparts — except perhaps that time word got out that it’s Oprah Winfrey’s favorite cocktail. Martin acquired the American rights to a large Russian vodka brand called Smirnoff.

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Vodka Beer Gin Bartender 111

The Whiskey Wash

AUGUST 28, 2024

It was founded in 2012 by Philip McDaniel and Mike Diaz and, in the space of just 12 years, has become internationally renowned for its artisanal spirits including whiskey, vodka, rum, and gin. We remain committed to promoting craft distilling and its benefits for our community, the state of Florida, and the industry nationwide.”

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Promoter Promotion Vodka Whiskey 98

Spiritz

AUGUST 15, 2024

Soju is often called the Korean vodka, since it is smooth, mild, and mostly neutral, but it clocks in at about half the alcohol content. Impressive Portfolio KBAPL introduced the world’s most popular soju, Chum Churum, to the Indian market and expanded its portfolio to include wine, tequila, vodka and gin.

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Promoter Promotion Alcohol Vodka 104

VinePair

MARCH 15, 2024

. “It doesn’t serve anyone to dismiss experimentation or innovation,” says VinePair managing editor Tim McKirdy, “but within gin, the biggest trend in recent years has been promoting uncommon and unusual botanicals. Oftentimes, this is to the detriment of juniper, the hero ingredient that defines the category.

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Gin Bar Tools Promoter Promotion 116

Cheers

FEBRUARY 23, 2024

A vodka-based addition is called Dis ‘N Dat, featuring New Amsterdam peach vodka, Disaronno Amaretto, lemon juice, Fever-Tree ginger beer and Twisted Tea. It’s a concoction of New Amsterdam vodka, Don Q Cristal rum, Mr. Boston banana liqueur, Skyy Infusions citrus vodka, The Kraken spiced rum, Southern Comfort and Gator Punch juice.

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Rum Vodka Infusions Beer 111

VinePair

APRIL 4, 2024

It’s tequila, vodka, Champagne, in that order. They’re there looking fierce in designer they got at a sample sale, bringing the ambiance and the scene and the club benefits from that — because of the people who are there who wouldn’t be if they were buying $30 Vodka Sodas.” We’ll see an uptick in sales during a crypto boom,” he notes.

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Bottle Service Bottling VIP Nightlife 98

Cheers

FEBRUARY 5, 2024

An orangey vodka Margarita, the cocktail includes vodka, fresh lime juice, fresh orange juice and Grand Marnier (the version they were serving at the brunch bar included pineapple juice as well, for some reason). What’s Stewart’s favorite vodka? Zubrowka, the Polish bison grass vodka.

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Wine Vodka IPA Beer 105

Cheers

OCTOBER 9, 2024

Here’s a quick look at some of the promotions on offer this year. Nikki Beach Miami Beach is promoting its Pineapple Paradiso cocktail ($18), made with house-infused pineapple vodka, pomegranate and pineapple juice. For every Pineapple Paradiso Cocktail sold during October, the club will donate 50% of the proceeds to Susan G.

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Mocktails Tequila Live Music Live Music 105

VinePair

DECEMBER 28, 2023

Erika Flowers, bartender, Cane & Table , New Orleans “It’s the copious amounts of candy and sugar infusions to vodka for me. There’s definitely a balance out there, but just putting a random amount of candy to a blank canvas like vodka and hoping it will turn out good is simply asking for a sugar rush, headache, and regret. [It

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Bartender Bartending Vodka Infusions 111

Spiritz

JULY 18, 2024

According to a notification dated July 10, 2024, a new duty of Rs 5 per bulk litre has been imposed on extra neutral alcohol (ENA), essential for producing India Made Foreign Liquor (IMFL) like whisky, vodka, and rum. While the excise duty remains at Rs 50 per bulk litre, the additional excise duty has slightly increased.

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VinePair

DECEMBER 15, 2023

The restaurant bar should be a place of drop-in service that promotes a more casual drinking and dining experience, not one that further promotes exclusivity. Non-Alc Nonsense-in-a-Can Credit: Aura Bora 2023 was the year of bizarre beverages, and unfortunately, the NA sector was not spared from the misfortune.

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Promoter Promotion Bar Aperitif 111

Cheers

MAY 20, 2024

Mom Water features six different vodka-infused RTD flavors, all boasting women’s names that align with the “Mom” brand. The spirits-based canned cocktail brand amplified awareness through multiple appearances with its brand ambassador Andy Cohen, as well as vaious promotions on social media.

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Promoter Promotion Vodka Tequila 111

VinePair

MAY 13, 2024

Their top-selling drink is a Vodka Soda. The Vodka Y Soda isn’t just a two-ingredient highball; they add guava and pasilla into the mix, and the result is refreshing and intensely flavorful. This brings us back to the Vodka Soda, a drink that many cocktail snobs have rendered beneath them for years. There’s a lot to unpack.

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Vodka Highball Bar Hospitality 115

Chilled Magazine

JUNE 14, 2024

You see it pulled off the shelf for weddings, family celebrations, the new promotion someone got; it’s the spirit many choose to celebrate with. Espresso Martinis seem to still be having their moment, and I love how people are learning that aside from their favorite vodka, spirits like scotch can make a more flavorful drink.

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Bar Manager Bar Management Bar Bartender 130

A Bar Above

SEPTEMBER 30, 2024

Copyright A Bar Above, generated with AI Official Challenge: Go Sober for October If you really want to make this Facebook official, you can join the MacMillan Cancer Support challenge , which raises money for people with cancer by promoting the “Go Sober for October” campaign. ’s vodka alternative.

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Mocktails Zero-Proof Alcohol Tinctures 130

The Cocktail Lovers

AUGUST 10, 2024

It’s rich, it’s intriguing, it’s smoky and will be brought to life PandaPanda, who will also be interpreting Karsk, a smooth, dessert-like cocktail that combines Himkok Vodka and Aquavit with a Karsk, a traditional Norwegian drink blended with coffee and vodka. We can’t wait to try them!

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Vodka Bar Promotion Promoter 110

Cheers

SEPTEMBER 23, 2024

Consumers are more conscious of these disparities, and are making intentional choices to support businesses that promote social justice and equity.” They recently launched limited-edition Pride bottles for the brand’s straight bourbon (renamed Straight (Gay) Bourbon), newly launched Single Barrel Cask Strength bourbon and American vodka.

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Alcohol Promoter Promotion Vodka 95

Cheers

FEBRUARY 15, 2024

Across all markets tracked by IWSR in a 2021 study, spirit-based RTDs — especially those made with vodka — held 45% category volume share and are driving innovation. The popularity of spirit-based RTDs could be linked to a desire for more potent potables. “I The competition makes it difficult to go head-to-head with the well-known brands.

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Liquor Vodka Wine Bar 110

VinePair

MAY 16, 2024

It’s no surprise that Americans are constantly shopping for tequila — it’s now the second most-popular spirit in the United States, second only to vodka. In this crowded market, it can be especially difficult to discern quality, as not all tequila is made equal.

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Tequila Bartender Bartending Bar Manager 105

VinePair

FEBRUARY 28, 2024

Unlike many spirits, slivovitz doesn’t have big-shot brand ambassadors or celebrity mixologists promoting it, and Bozovic says he’s never heard of a maker of slivovitz or similar fruit distillates flying in journalists or bartenders on trips to show them how and where the drink is made. “I But what do you do when life sends you plums?

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Cocktail Culture Bitters Rum Promoter 111

PubClub

MAY 1, 2024

Shelter makes whiskey and bourbon, gin, tequila, vodka, rum and canned cocktails “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle, said Director of Marketing and Branding and former Professional Snowboarder Matt Hammer.

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Promoter Promotion Vodka Tequila 52

VinePair

OCTOBER 2, 2024

A couple of weeks later, the Jonas Brothers posted a YouTube video from London with their own self-promotional variation, in which a moderator and one of the brothers attempted to “split the J” on a custom-made pint glass with the siblings’ last name on it. If you had vodka and Coke, you wouldn’t take a picture of it,” she says.

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Pub Beer Stout Promoter 111

Cheers

DECEMBER 18, 2023

Triple Berry Sleigh Ride Shooter: Smirnoff vodka, blackberry, cranberry, lemon and strawberry sugar. The Flying Reindeer: Bacardi rum, Midori, agave, citrus and Red Bull Red Watermelon. Peppermint Christmas in Jalisco: Patron silver tequila, chilled Ghirardelli cocoa, whipped vanilla foam and peppermint.

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Shooter Simple Syrup Liqueur Vodka 109

Spiritz

JULY 18, 2024

The Evolving Trend The trend the world over is shifting from brown spirits to clear or white spirits and Prasan is of the opinion that tequila is way more interesting than vodka and gin. The Road Ahead As of now, the company is engaging with bartenders, bars, restaurants and retail stores to promote the brand in India.

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Tequila Promoter Promotion Vodka 102

VinePair

SEPTEMBER 5, 2024

They doubled down on developing products they thought would appeal to the flavored vodka-loving ‘echo boomer’ generation,” says Tammy Coxen, a Michigan-based spirits educator. Even if, by 2002, Barcardí had long been the best-selling distilled spirit in all of the U.S., Rodríguez felt the company needed a slew of other innovations.

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Rum Tequila Nightclub Bartender 102

VinePair

MAY 19, 2024

Their stunts have ranged from Voodoo dolls implanted with “Jackass” star Steve-O’s actual hair to enema kits backed by drummer Travis Barker, and as outrageous as these efforts may be, the products they’re promoting consistently sell out. We just want to help a business like Starbucks,” Britton wrote in his response to the cease and desist.

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Stout Rum Beer IPA 105

Cheers

MARCH 11, 2024

A bottle of the same wine or beer you drink every evening at home, or would you opt for The Salty Sailor, a cocktail that partners with a renowned distillery to deliver the flavors of locally sourced sea salt, tangy citrus vodka and a splash of ocean-inspired botanicals? Of course, some will opt for the same old drink they’re used to.

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Signature Cocktails Mixology Mixologist Infusions 105

Drinkhacker

JULY 30, 2024

It was brand ambassadorial, so lots of promotion, lots of education, trying to go on premise, off premise. After Covid, I spent two years specifically on luxury spirits, which was a really good introduction and education into the kind of world I’m in now, where we’re talking high end whiskeys, gins, vodkas, everything in between.

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Whiskey Bartender Bartending Liquor 102