VinePair

MAY 16, 2024

It’s no surprise that Americans are constantly shopping for tequila — it’s now the second most-popular spirit in the United States, second only to vodka. In this crowded market, it can be especially difficult to discern quality, as not all tequila is made equal. The taste is very complex and it has a touch of earthiness.

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Imbibe Magazine

MARCH 4, 2025

Unlike spirits such as tequila or Cognac which must be produced from specific ingredients, shochu can be made from more than 50 types of grains, nuts, and vegetables, from rice and barley, to sweet potatoes and raw sugar kokuto. Drinkers can be forgiven some confusion when it comes to defining shochu.

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Highball Bartending Bartender Tequila 146

VinePair

SEPTEMBER 5, 2024

So went spirits critic Robert Whitley’s 2002 review of Ciclón, a just-released Barcardí product that combined the brand’s Gold Rum with “blue agave” tequila and a “hint” of natural lime juice. The spirits giant’s own motto was a little more blunt: “90% rum, 10% tequila, 100% un-be-lievable!” “ It’s new, it’s hip, it’s a mere $14. ”

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Rum Tequila Nightclub Bartending 99

Imbibe Magazine

JUNE 10, 2024

When you’re at 30,000 feet, grab a tequila on the rocks and a spare cup. His plan is to curate a wine list highlighting the most prolific wine regions of France and promote them in every cabin, from economy to first class. “I “My tip is to mix those two together in a 100ml bottle before you go through security.

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Spiritz

JULY 18, 2024

Tequila consumption in India has grown significantly over the past few years, driven by increasing consumer awareness and a growing appreciation for premium spirits. Tequila Portfolio Rad Elan Distributors (P) Ltd offers a tequila portfolio comprising Don Romeo and Agavales Tequila.

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Spiritz

JULY 15, 2024

During his tenure, he has strengthened bilateral ties between Mexico and India, actively promoted Mexican culture and business interests in India, fostering dialogue across sectors to deepen mutual understanding and partnership. A noteworthy development is the growing popularity of tequila in India.

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Spiritz

JULY 19, 2024

Diageo’s Don Julio 1942 tequila has partnered with Ibiza's Pacha nightclub to host Flower Party nights, featuring special pop-ups at airports across Europe. Travellers at London Heathrow, Gatwick, Manchester, Madrid, and Ibiza airports can sample Don Julio 1942 tequila at tasting bars.

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Nightclub Tequila Promoter Promotion 109

Imbibe Magazine

JULY 25, 2024

These votes determine the best-of-class awards listed above. Rum of the Year Shakara Rum by Shakara Baijiu of the Year Ming River Sichuan Baijiu by Luzhou Laojiao Liqueur of the Year January Spirits Genepy by January Spirits Specialty Spirit of the Year Death in the Afternoon Absinthe by Key West Trading Co.

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Spiritz

JULY 17, 2024

Patrón’s entry into the Indian market emphasises the brand’s strategic growth and its efforts to integrate culturally into the emerging markets for tequila. For instance, the ‘BEE’ mnemonic for Patrón Tequila is used because of the strong attraction of bees to the agave plant.

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Tequila Cocktail Culture Craft Cocktails Signature Cocktails 59

Booze Business

SEPTEMBER 19, 2022

Move over Tequila and Mezcal This is the story of an Agave Spirit called Revel , made from 100% agave in Morelos, Mexico, and known as Revel Avila. In the world of Agave Spirits, until recently, there were five types of products in Mexico: Tequila : Must come from Jalisco. More about this in a moment.

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Cheers

OCTOBER 9, 2024

Here’s a quick look at some of the promotions on offer this year. Throughout October, Bally’s, in partnership with Teremana tequila, Cointreau, and American Beverage Marketers, will feature two specially cocktails, the Pink Your Drink Margarita and the Pink Your Drink Mocktail, at participating properties across the country.

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Spiritz

FEBRUARY 22, 2024

At first, Neeraj Singh, Chief Business Officer, Cartel Bros LLP, and the Co-founders of the company thought it would be best to launch their start-up with tequila. Hence, when they launched their start-up in the alcoholic beverage space in July 2022, they wanted their first product to be tequila.

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Liquor Tequila Promotion Promoter 109

Drinkhacker

JULY 10, 2024

So in a world packed with flavored whiskey and tequila, Jason Momoa’s entry into spirits stands out for what it isn’t: flavored, aged, or infused. In fact, their in-person promotions often include blind tastings that pitch tequila-based cocktails versus the same drinks made with Meili. How did this come about?

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Vodka Tequila Promoter Promotion 122

Bar Magazine

AUGUST 1, 2024

Casa Don Ramon, the internationally renowned premium distilled spirits brand, is set to revolutionise the UK’s taste for tequila and mezcal as the celebrity-favourite Mexican import finally makes its long-awaited debut on British shores. It can be reposado or añejo depending on the number of years of barrel ageing.

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Spiritz

FEBRUARY 22, 2024

Rakshay is now working on promoting his product across India; targeting consumers who are bold, expressive and sophisticated. Market Insights and Funding Since Rakshay owns bars and restaurants, he had been witness to the upswing of the tequila and mezcal categories in India, since 2017.

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Tequila Promoter Promotion Hospitality 109

Spiritz

AUGUST 15, 2024

Impressive Portfolio KBAPL introduced the world’s most popular soju, Chum Churum, to the Indian market and expanded its portfolio to include wine, tequila, vodka and gin. In addition, the company offers two wine brands too: Classic Reina French wine range and Cinquena Australian wine range.

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VinePair

AUGUST 9, 2024

So, we got to work tracking down every line we could find, from Vida Tequila to Loverboy. The watery palate wasn’t any better: The drink burst with an unattractive, artificial lime flavor that prevented our taste buds from picking up any tequila notes. tequila boom. tequila boom.

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VinePair

OCTOBER 21, 2024

It’s a green flag because it’s been created and promoted by a young team of amazing Irish people who put relationships before budgets, and it represents a new era of contemporary, progressive products in the category. If a bar has this, they care about who they support within Irish whiskey.

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Cheers

MAY 20, 2024

Rising Star winner Dulce Vida in 2023 launched its tequila-based RTDs in May 2023. The spirits-based canned cocktail brand amplified awareness through multiple appearances with its brand ambassador Andy Cohen, as well as vaious promotions on social media.

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Promoter Promotion Vodka Tequila 111

VinePair

APRIL 4, 2024

It’s tequila, vodka, Champagne, in that order. It’s tequila , vodka , Champagne, in that order,” Taylor says of VIPs’ most popular orders, “We only do sparklers for Champagne and always ask if they want them because a lot of times they don’t.” We’ll see an uptick in sales during a crypto boom,” he notes.

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Australian Bartender

APRIL 25, 2024

for a mezcal or checked out their latest, ‘the centre of our new tequila universe’, Centro 86 – you’ll have had an experience. This speaks to a structure and team culture which promotes a healthy work environment. will have been created by the staff. Always friendly and enthusiastic, it is clear that these are happy bartenders.

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Spiritz

JULY 29, 2024

Both brands are set to feature in selected UK and European locations over the summer months, with Q3 and Q4 promotions also planned. Tambo International Airport, centres on attention-catching tasting bars, digital screens and striking merchandising units; promoting both Whitley Neill and Dead Man’s Fingers across various space options.

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Promoter Promotion Liqueur Tequila 59

VinePair

DECEMBER 21, 2023

There were heists and high-speed chases over stolen Champagne , drunk animals and tequila bottles filled with liquid meth — and that’s just the beginning. Mexican Officials Discover Nearly 12,000 Tequila Bottles Filled With Liquid Meth Credit: Semar Yes, you read that right. Did Jeff Bezos Get ‘Ripped Off’ on $4,000 Engagement Wine?

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Beer Tequila Wine Gin 98

Cheers

FEBRUARY 23, 2024

And the Wild Rona-Rita, with Teremana reposado tequila, Monin desert pear syrup, Monin wildberry puree and Finest Call premium citrus sour, topped with a Coronita, is a newcomer to Razzoo’s Margarita lineup. The Wild Rona-Rita. mason jars and priced at $13. About 14% of Razzoo’s sales come from alcohol: 10.6% from liquor, 2.9%

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Rum Vodka Infusions Beer 111

VinePair

FEBRUARY 28, 2024

So why haven’t slivovitz and other fruit spirits found the same popularity as tequila or bourbon? The Margarita is just such a vehicle for tequila — it’s just one of the most popular cocktails that gets ordered across any bar program, if not the most popular cocktail,” Davidson says. Slivovitz probably needs a signature cocktail. .”

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VinePair

OCTOBER 8, 2024

Shorter smuggling routes from Mexico and the Caribbean put more tequila and rum into American’s hands during its decade of Prohibition, and Americans’ preference for those spirits (as well as whiskey) persisted after repeal. Whereas spirits like tequila and mezcal flow fairly easily and inexpensively by truck across the southern U.S.

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Bar Tequila Bartender Bartending 105

VinePair

FEBRUARY 29, 2024

The trendiest shots right now, according to bartenders: Fernet Branca Hard Start Mezcal and Amaro Angelino Rye-Nar Forghetti Dickel whiskey and shot of au jus Vermouth Green Tea Bourbon Tequila Amortized wine Bottled-in-bond rye St.

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Bartending Bartender Head Bartender Bar Manager 105

Spiritz

MAY 23, 2024

There are a whole lot of other strategies such as in-house promotions, the presence of knowledgeable retail ambassadors and digital conveniences that have come into play to make the duty-free shopping experience turn into an enjoyable memory, says Leila Stansfield, Managing Director, Bacardi Global Travel Retail.

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The Whiskey Wash

AUGUST 20, 2024

Beyoncé is the person who actually inspired me to get my own tequila. But as much as I used to enjoy cognac and promoted a lot of people’s liquor brands, she was like, ‘The next time I see you, you better have your own. Megan revealed this on an episode of the Club Shay Shay podcast , hosted by NFL legend, Shannon Sharpe.

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PubClub

MAY 1, 2024

Shelter makes whiskey and bourbon, gin, tequila, vodka, rum and canned cocktails “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle, said Director of Marketing and Branding and former Professional Snowboarder Matt Hammer.

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PubClub

AUGUST 14, 2024

As part of its Cocktails for a Cause program, $1 from each drink will go to the association, which focuses on promoting public safety in the coastal and aquatic environment through educational and charitable means and the promotion of high standards of the lifesaving profession. 12 Grove St. . $12 12 Grove St.

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Cheers

DECEMBER 18, 2023

Peppermint Christmas in Jalisco: Patron silver tequila, chilled Ghirardelli cocoa, whipped vanilla foam and peppermint. Spruced Up Spritz: A vivid green sip mixing Hendrick’s gin, Midori liqueur, La Marca prosecco and seltzer. The Flying Reindeer: Bacardi rum, Midori, agave, citrus and Red Bull Red Watermelon.

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Taste Tequila

OCTOBER 1, 2023

We always believed that this was a mission bigger than us – it’s about the producers who are committed to making tequila in a natural way, and the consumers who appreciate their efforts. Anyone who has walked into a store and asked for an additive-free tequila is supporting the movement. But, we are not the authorities.

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Tequila Promoter Promotion 52

VinePair

AUGUST 5, 2024

They decided to promote and serve the drink in a striking copper mug (designed by Russian Sophie Berezinski for her father’s copper factory — and, until then, selling quite poorly). But, as we’ve learned with the “healthiest” spirit, tequila , many health-conscious consumers don’t necessarily care. The rest was, as they say, history.

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Cheers

FEBRUARY 5, 2024

Todd English matched smoked pulled short rib, Asian slaw and sticky soy glaze with Patron silver tequila, while JJ Johnson paired Liberian jollof rice, chicken, beef and shrimp with a whiskey taramind punch. Zubrowka, the Polish bison grass vodka. I’m Polish,” she noted, adding that she keeps her vodka in the freezer.

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Cheers

JANUARY 2, 2024

While January is always a good time to promote your no-ABV beverages, keep in mind that consumers today opt for nonalcoholic drinks throughout the year, and sometimes even during the same drinking occasion that they’re having a spirited cocktail. Ritual Tequila 1 oz. Orange juice 1 oz.

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Cheers

FEBRUARY 15, 2024

Priced at $24 each (two servings per can), the RTD line includes When Honey met Passion, with Aviation gin; Bonfire at Banana Bay, with Del Maguey mezcal; What-a-Melon, featuring Santa Teresa rum; and Mind You Coconut, Wilson, featuring Avion tequila. The competition makes it difficult to go head-to-head with the well-known brands.

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