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Who: Ashleigh McFadden What: Sommelier Where: Nadair restaurant in Atlanta Age: 37 First Industry Job: Server at a steakhouse in Lithonia, GA Favorite Drink: Traditional-method sparkling wine Sommelier Ashleigh McFadden has elevated Ndairs reputation by aligning the Atlanta restaurants wine program with its sustainability mission.
The Sommeliers Association of India (SAI) has introduced its official membership program, aimed at uniting professionals and enthusiasts while promoting excellence in the evolving beverage industry. Professional sommeliers will benefit from certifications, masterclasses, and access to international competitions.
Still, despite limited space and access to fresh ingredients, airlines have introduced increasingly sophisticated drink offerings thanks to partnerships, sommeliers, and even bar pop-ups. He’s the newly appointed head sommelier of Air France and head sommelier at Paris’ Hôtel de Crillon.
The 120 unique wines offered represent a worldly style from 36 appellations/AVAs, curated by Hilton’s beverage team, which includes two CMS Certified Sommeliers, top-performing property level managers and corporate directors. The Margarita Royale, created in collaboration with New York cocktail bar Dante.
Among these were grants for mental health care for Latino hospitality workers provided through Another Round Another Rally; the promotion of local and sustainable wine production in the Loire Valley; and a zero-waste bar project in the UK. Last year’s donations awarded 17 community-based projects.
Below are 11 restaurant marketing promotions for Easter and Passover that are sure to drive sales. Pro Tip: Don’t forget to promote your Easter or Passover celebration across every direct channel, including your website, marketing emails and social media, to ensure you reach as many customers as possible.
On a bustling evening at New York’s Contento , a restaurant celebrated for its globe-trotting fare and wine program, head sommelier Abe Zarate faces a challenge from diners eager to try a wine similar to the light, fruity profiles of Pinot Noir or Beaujolais. “I I have just the thing,” Zarate says, excited to introduce a unique find.
The Sommeliers Association of India (SAI) is set to revolutionise the country’s beverage industry by focusing on raising standards in both alcoholic and non-alcoholic beverages and also educate and offer top Indian talent a platform to showcase their skills and qualify for regional and global competitions.
The impulse to promote lesser-known juice isnt unique to the wine industry, but producers embracing and acting upon that impulse certainly is. Frozen Drinks Zach is reading: Why Did the Sommelier Take My Bottle of Wine Away After Opening It? Tune in for more. Joanna is reading: This Winters Hottest Cocktail Trend?
Austin Farina, beverage director, MML Hospitality Restaurants , Austin, Texas “Although I love when anyone is promoting wine, ‘low-calorie’ white wine doesn’t make sense in the way that some influencers have been promoting it. ” —Ann Sanders, sommelier, Temperance Wine Bar , NYC “An oaky, buttery Chardonnay from California.
The jury had to consider nominees who had contributed significantly to the promotion of brands, policy shaping, and fostering industry growth. The panel also delved into discussions for the Fastest Growing Brand of the Year and Brand Promotion of the Year categories.
Kristin Courville, sommelier, The Bazaar By José Andrés in New York Kristin Courville WINE: Dominio del Challao Angelita 2020 from Rioja, Spain ($24 a glass) WHY: I love this wine because it shows the true elegance that Spanish wines are capable of. Madeline Maldonado, lead sommelier, Mercado Little Spain in New York.
We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise. in 2023 to reach out in person to sommeliers and other fine- wine professionals in key markets. wine drinkers.”
The organization’s mission statement proudly boasts that the festival was created to “celebrate, educate, enrich, and promote the Lowcountry’s diverse culinary + hospitality community through world-class experiences.”
It’s not a question of changing the focus, but rather of promoting the value of [all] our wines made with our Garnacha.” The result has been a dramatic turnaround in the region’s reputation and pricing , and it’s become a fashionable choice for international sommeliers.
Following his address, renowned sake sommelier Mika Eoka captivated the audience with an in teractive presentation on the art of sake pairing. The seminar was followed by a business meeting where participants discussed potential collaborations and strategies to promote sake in India.
The trade promotion offices of major exporters Spain and Chile, notably, are paying attention to the Basin. On Grand Cayman, sommelier Christian Esser has owned and directed wine education center Wineschool3 for 16 years and, tellingly, now co-owns the new wine bar Le Petit Bar Cayman.
They also reveal how they’re winning over both skeptics and sommeliers, while expanding the accessibility of wine for those who wish to enjoy the experience without the effects of alcohol. Here in the US, when we produce and promote non-alcoholic wine, it’s less disruptive. We didn’t ask for any publication, any promotion.
Clara Klein Lead sommelier, Sunday Vinyl @clarantula Dalla Valle “Maya” Red, Oakville, Napa Valley: The “Maya” wine from Dalla Valle is a significant emblem of California wine culture, representing innovation, legacy, and the pioneering spirit that has helped shape Napa Valley’s reputation on the global stage.
The London Wine Competition is uniquely positioned as being business-orientated and the fact that it attracts a lot of Masters of Wine and Master Sommeliers gives it the highest overall standard of any competition when it comes to the quality of judges”, David Round MW. Here are some quotes from the judges of 2024 competition.
Partner with a renowned local celebrity chef for an exclusive “Chef’s Table” event or collaborate with your sommelier to create a wine-pairing menu and invite the local press for coverage. Geo-target your messaging to promote local specials or events on Facebook and Instagram.
This triggered us to advertise medals through online and print media to promote the Headlands’ portfolio and further illustrate the unique selling points of our products. The Ambassadors selected are different personalities ranging from Masters of Wine, Master Sommeliers, Head Bartenders, Mixologisits, Instagramers, YouTubers and Writers.
Using the tagline “Judged By Bartenders, Bar Managers and Off-Premise Managers For The On-Premise Industry,” the Bartender Spirits Awards will recognize, encourage, promote and celebrate excellence in the U.S. drinks industry for the 6th time. Who are the Judges? The judging panel consists entirely of top bartenders at U.S
Tell us a bit more about your experience as a chef, sommelier, mixologist, and professional flavor designer. It’s the lens that has informed my roles as a professional chef, sommelier, and bartender since the beginning of my career in 2001. You’re called the “Indiana Jones” of flavor! Ha, I love this image!
This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Ben’s Friends: Ben’s Friends is a community of chefs, bartenders, line cooks, servers, sommeliers, hosts and hostesses, GMs, and owners who have found or are seeking sobriety.
This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Ben’s Friends: Ben’s Friends is a community of chefs, bartenders, line cooks, servers, sommeliers, hosts and hostesses, GMs, and owners who have found or are seeking sobriety.
The class was selectively chosen to promote global diversity and ensure a balance between newer and experienced professionals. Apprentices were selected through a competitive process that considers recipe submissions, professional experience, and the ability to work with a fast-paced, global team.
The class was selectively chosen to promote global diversity and ensure a balance between newer and experienced professionals. Apprentices were selected through a competitive process that considers recipe submissions, professional experience, and the ability to work with a fast-paced, global team.
says Timothy Sullivan, pointing to the growing domestic industry, with new breweries opening regularly.Enamored by the complexity of sake, Sullivan has spent the past two decades exploring, learning, and promoting the category. But to more fully understand sake, he wanted to brew it himself, founding Den Sake Brewery in Oakland in 2017.
He currently holding the citys highest sommelier accreditation. In the five years Faucheaux has been with Justine, hes been as promoted from floor sommelier to wine buyer/educator, to wine director, and to beverage director. The post 40 Under 40 Spotlight: Bryce Faucheaux appeared first on Cheers.
These are people whose lives weve changed, whether weve relocated them, helped them get their dream career going, got them the education theyve been waiting on to get that promotion. Does that mean theyre bad at being a sommelier? I know a lot of great people in wine who are bad at taking tests.
If you’ve ever gotten rankled by your sommelier, your bartender, your booze merchant, or your favorite brand of hooch, read on and see if you agree with us. While some brands that dont sweeten are proudly promoting the fact, most have remained mum on the subject. People tell us all the time we have a great job.
Its difficult, because youre not promoting an experience. Being next to the capital, if theres a curiosity of visiting, you can do that in a day trip and back, says Lisbon-based Pedro Ramos , former Michelin-starred sommelier and current commercial manager for Clarets Portugal. You have to justify the difference [in price].
Guests can indulge in private tea ceremonies conducted by tea masters in traditional tea rooms, sake tastings led by sommeliers who share their expertise on local breweries, and kimono fittings arranged by renowned stylists who create personalized looks, immersing themselves in Japanese culture.
A new-concept redo of the famed 1976 Judgment of Paris organized by sommelier-turned-winemaker Patrick Cappiello of Californias Monte Rio Cellars is set to drop in the first half of 2025. Waugh was a connector as much as he was an advocate, and opened cellar doors for Bern across the world.
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