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SAI launches membership drive

Spiritz

The Sommeliers Association of India (SAI) has introduced its official membership program, aimed at uniting professionals and enthusiasts while promoting excellence in the evolving beverage industry. Professional sommeliers will benefit from certifications, masterclasses, and access to international competitions.

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11 Restaurant Marketing Promotions for Easter and Passover

SevenRooms

Below are 11 restaurant marketing promotions for Easter and Passover that are sure to drive sales. Pro Tip: Don’t forget to promote your Easter or Passover celebration across every direct channel, including your website, marketing emails and social media, to ensure you reach as many customers as possible.

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SAI aims to elevate beverage industry standards

Spiritz

The Sommeliers Association of India (SAI) is set to revolutionise the country’s beverage industry by focusing on raising standards in both alcoholic and non-alcoholic beverages and also educate and offer top Indian talent a platform to showcase their skills and qualify for regional and global competitions.

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Better Drinks Take Flight

Imbibe Magazine

Still, despite limited space and access to fresh ingredients, airlines have introduced increasingly sophisticated drink offerings thanks to partnerships, sommeliers, and even bar pop-ups. He’s the newly appointed head sommelier of Air France and head sommelier at Paris’ Hôtel de Crillon.

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Selecting the Best in Alcobev, Hospitality & Travel Retail

Spiritz

The jury had to consider nominees who had contributed significantly to the promotion of brands, policy shaping, and fostering industry growth. The panel also delved into discussions for the Fastest Growing Brand of the Year and Brand Promotion of the Year categories.

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We Asked 9 Wine Pros: What’s the Most Overrated White Wine?

VinePair

Austin Farina, beverage director, MML Hospitality Restaurants , Austin, Texas “Although I love when anyone is promoting wine, ‘low-calorie’ white wine doesn’t make sense in the way that some influencers have been promoting it. ” —Ann Sanders, sommelier, Temperance Wine Bar , NYC “An oaky, buttery Chardonnay from California.

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The Remarkable Journey of Listán Prieto

Imbibe Magazine

On a bustling evening at New York’s Contento , a restaurant celebrated for its globe-trotting fare and wine program, head sommelier Abe Zarate faces a challenge from diners eager to try a wine similar to the light, fruity profiles of Pinot Noir or Beaujolais. “I I have just the thing,” Zarate says, excited to introduce a unique find.

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