Imbibe Magazine

MARCH 4, 2024

Cream cocktails persisted through Prohibition—if anything, the ban helped promote them. The Banshee has in its family tree the Banana Cow, which consisted of rum, brandy, Bénédictine, banana, and cream. They traveled to Europe along with other exiled elixirs where they appeared in the new “American bars.”

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Spiritz

JULY 12, 2024

A unique rum travel platform has ushered in a new era on World Rum Day that will help rum lovers to not only explore rum producing distilleries but also throw open the doors to interesting travel itineraries. The Rum Geography, a UK-registered business headquartered in Glasgow, Scotland, started in 2023.

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Spiritz

SEPTEMBER 17, 2024

The Coca-Cola Company and Bacardi Limited have partnered to launch a new ready-to-drink (RTD) pre-mixed cocktail featuring BACARDÍ rum and Coca-Cola. Cans will carry clear symbols promoting responsible consumption, emphasizing that the product is intended for those of legal drinking age.

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Rum Promotion Promoter Alcohol 94

A Bar Above

SEPTEMBER 30, 2024

Copyright A Bar Above, generated with AI Official Challenge: Go Sober for October If you really want to make this Facebook official, you can join the MacMillan Cancer Support challenge , which raises money for people with cancer by promoting the “Go Sober for October” campaign. To join, simply visit their site here and sign up.

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Mocktails Alcohol Zero-Proof Tinctures 225

Spiritz

MAY 30, 2024

As part of the original pilot project, three of Pernod Ricard’s spirits brands – Beefeater London Dry gin, Havana Club rum and Absolut Vodka – were successfully deployed in ecoTote format and dispensed in venues using co-branded SmartPour technology.

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Spiritz

MAY 19, 2024

As Ashish Chopra puts it, by offering exclusive promotions, tailored experiences and personalised recommendations, duty free retailers can capitalise on this trend and drive sales growth in the GTR sector.

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Promotion Promoter Liquor Alcohol 103

Cheers

FEBRUARY 23, 2024

Another new rum drink is the Zydeco Zombie, made with Bacardi Superior rum, Don Q Gold rum, Mr. Boston Triple Sec, Finest Call citrus sour, mango puree, Grenadine and Red Bull Yellow Edition. Cocktails are clearly the focus of the beverage menum; the company works with Patrick Henry Creative Promotions on cocktail innovation.

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The Whisky Exchange

JANUARY 12, 2023

A well-earned win for one of the oldest names in Jamaican rum – Appleton Estate 15 Year Old Black River Casks saw off stiff competition to be named The Whisky Exchange Rum of the Year 2023. Observations: Here we have an excellent example of rum bottled without added flavourings or sugar, as per Jamaican regulations.

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The Whiskey Wash

AUGUST 28, 2024

It was founded in 2012 by Philip McDaniel and Mike Diaz and, in the space of just 12 years, has become internationally renowned for its artisanal spirits including whiskey, vodka, rum, and gin. We remain committed to promoting craft distilling and its benefits for our community, the state of Florida, and the industry nationwide.”

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Promotion Promoter Vodka Whiskey 98

VinePair

FEBRUARY 28, 2024

Credit: Swizzle Rum Bar & Drinkery That said, less is often more, he notes. That means that promotion of slivovitz and similar spirits often comes down to individuals. I believe that Swizzle Rum Bar and Drinkery is currently the biggest seller of slivovitz in Florida.” more aggressively.”

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Australian Bartender

OCTOBER 13, 2024

It’s not about who can post the most or promote the brand best. Renowned as one of the most prestigious competitions out there, each entrant will need to create their version of the iconic Queen’s Park Swizzle, traditionally made using Angostura rum, simple syrup, lime, mint and Angostura aromatic bitters.

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Simple Syrup Bartender Bartending Promotion 98

Spiritz

JULY 18, 2024

According to a notification dated July 10, 2024, a new duty of Rs 5 per bulk litre has been imposed on extra neutral alcohol (ENA), essential for producing India Made Foreign Liquor (IMFL) like whisky, vodka, and rum. While the excise duty remains at Rs 50 per bulk litre, the additional excise duty has slightly increased.

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Alcohol Liquor Beer Promotion 80

VinePair

JULY 18, 2024

While sheer sales volume is an obvious factor, some of this thinking comes down to cultural bias, misconceptions based on past trends, and anecdotes from vocational visits to Caribbean isles when rum was king. Fine wine also can and increasingly is being profitably sold in the land of where rum and beer reign supreme.

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Wine Rum Promoter Promotion 112

Tales of the Cocktail

JUNE 17, 2024

For instance, celebrating the heritage of rum involves acknowledging the complex history of the Caribbean and its people, their struggles, and triumphs. Promote Inclusivity and Diversity: Creating an inclusive environment where everyone feels welcome is paramount. Here are some actionable steps that can be taken: 1.

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Hospitality Promoter Promotion Highball 111

Drinkhacker

MARCH 15, 2024

According to Drinkhacker, the classic Mint Julep recipe calls for bourbon, simple syrup, mint, and an optional dark rum float, which can add an intriguing layer of complexity to the drink’s flavor profile.

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Cheers

MAY 20, 2024

After seeing the RTD market’s massive growth, Rising Star winner Malibu, which like Absolut is owned by Pernod Ricard USA, introduced rum-based cocktails in a can in 2021. With flavors such as Strawberry Daiquiri, Pineapple Bay Breeze and Rum Punch, the RTDs aim to make consumers feel like they’re in vacation mode 24/7.

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VinePair

DECEMBER 26, 2023

Created by iconic NYC bartender Audrey Saunders, the cocktail combines refreshing mint, rum, lime juice, and simple syrup and gets an herbaceous bump from Angostura bitters. Created sometime in the 1930s, the Air Mail’s recipe was first recorded in a Bacardí promotional pamphlet.

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Simple Syrup Bitters Mixologist Rum 125

VinePair

JULY 24, 2024

Rather than celebrate individual Pacific Island culture and heritage, these bars created tiki culture — an amalgam of reality and fantasy that promotes outlandish, and often offensive, stereotypes. Every drink they put on a menu needs to take up that space for a reason, and the considerations are myriad.

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Mixology Tiki Rum Tinctures 111

VinePair

FEBRUARY 29, 2024

I think what many of us have figured out is that while taking a group shot is great for breaking the ice and promoting inclusion, it runs the risk of getting out of hand. Our go-to is a 50/50 of rum and amaro. Typically, this is Santa Teresa 1796 rum and Amaro Montenegro amaro, which surprises most with just how good it is!

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Bartending Bartender Head Bartender Bar Management 106

Spiritz

JULY 29, 2024

Both brands are set to feature in selected UK and European locations over the summer months, with Q3 and Q4 promotions also planned. Tambo International Airport, centres on attention-catching tasting bars, digital screens and striking merchandising units; promoting both Whitley Neill and Dead Man’s Fingers across various space options.

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Promotion Promoter Liqueur Tequila 59

VinePair

MAY 19, 2024

Their stunts have ranged from Voodoo dolls implanted with “Jackass” star Steve-O’s actual hair to enema kits backed by drummer Travis Barker, and as outrageous as these efforts may be, the products they’re promoting consistently sell out.

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Stout Rum Beer Bar 106

The Whiskey Wash

SEPTEMBER 29, 2024

After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. You can see a clip from the episode at the bottom of this article. Finish: A gentle chili spice to finish”.

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Rum Beer Promoter Promotion 98

VinePair

AUGUST 5, 2024

They decided to promote and serve the drink in a striking copper mug (designed by Russian Sophie Berezinski for her father’s copper factory — and, until then, selling quite poorly). Meanwhile, his friend Jack Morgan, owner of the C**k’N’Bull Saloon in Los Angeles, was trying to launch his own brand of ginger beer without much luck.

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Vodka Beer Gin Bartending 112

A Bar Above

SEPTEMBER 30, 2024

Copyright A Bar Above, generated with AI Official Challenge: Go Sober for October If you really want to make this Facebook official, you can join the MacMillan Cancer Support challenge , which raises money for people with cancer by promoting the “Go Sober for October” campaign. To join, simply visit their site here and sign up.

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Mocktails Alcohol Zero-Proof Tinctures 130

Drinkhacker

MARCH 12, 2024

Producers are experimenting more with cask aging techniques, like using different types of barrels or casks that previously held other spirits like wine or rum. We want to promote the growth of the world’s finest distilled spirit, Scotch Whisky. Second, I’d say cask aging. Sustainability is another.

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Liquor Promoter Promotion Rum 114

PubClub

JULY 15, 2024

During that time there is near-constant live music from several bands, DJs, tropical cocktails curated by top mixologists, seminars on rums and the tiki lifestyle (in other words, fun stuff), fashion show flash mobs, the incredible Tiki Marketplace and access to the pool, which is an ongoing party with a poolside band. .

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Tiki Rum Promotion Promoter 52

The Whiskey Wash

JULY 19, 2024

The distillery is also no stranger to cask finishing, with finishes in Madeira, stout, and rum under its belt. The mash bill is described only as “a bourbon mash bill” by the promotional video on Breckenridge’s website. The first of two Breckenridge Distillery expressions on the gold medal-winning list is the Port Cask Finish.

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Stout Whiskey Beer Wine 119

PubClub

MAY 1, 2024

Shelter makes whiskey and bourbon, gin, tequila, vodka, rum and canned cocktails “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle, said Director of Marketing and Branding and former Professional Snowboarder Matt Hammer.

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Promotion Promoter Vodka Tequila 52

PubClub

AUGUST 14, 2024

As part of its Cocktails for a Cause program, $1 from each drink will go to the association, which focuses on promoting public safety in the coastal and aquatic environment through educational and charitable means and the promotion of high standards of the lifesaving profession. 12 Grove St. 12 Grove St.

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Cheers

DECEMBER 18, 2023

The Flying Reindeer: Bacardi rum, Midori, agave, citrus and Red Bull Red Watermelon. Henny Sweater Weather: A chilled house-mulled cider made with Hennessy V.S Spruced Up Spritz: A vivid green sip mixing Hendrick’s gin, Midori liqueur, La Marca prosecco and seltzer.

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Shooter Simple Syrup Liqueur Vodka 109

Bar Magazine

APRIL 9, 2024

The World Drinks Awards are highly respected by both consumers and traders alike and are crucial in recognizing, rewarding and promoting the world’s best spirits to all markets. Similarly, we want our rums to taste of rum and not be hidden by sugars and vanilla etc.

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Rum Gin Promoter Promotion 52

VinePair

FEBRUARY 15, 2024

Besides, why spend $130 on an average whiskey when you could spend it on world-class rum instead?” It seems like distilleries and enthusiasts promote these whiskeys as superior, creating a perception that they are must-have items. Christian Flaviar, beverage director, The Ordinary , Charleston, S.C. “As

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Bartending Bartender Whiskey Bar Management 116

Cheers

FEBRUARY 15, 2024

Priced at $24 each (two servings per can), the RTD line includes When Honey met Passion, with Aviation gin; Bonfire at Banana Bay, with Del Maguey mezcal; What-a-Melon, featuring Santa Teresa rum; and Mind You Coconut, Wilson, featuring Avion tequila. The competition makes it difficult to go head-to-head with the well-known brands.

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VinePair

JULY 8, 2024

You’ll see black-and-gray Champagne coupes and wine bottles, script-fonted song lyrics dedicated to whiskey and rum, and linework designs honoring the city in which their wearers sling drinks. Naturally, those in the thick of the scene pick up on these trends more than anyone.

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SevenRooms

DECEMBER 13, 2023

From National Beer Day to BOGO burgers on National Cheeseburger Day, there’s no limit to creating fun and unique promotions! Bianca Esmond Every year, national food holidays give restaurants an opportunity to celebrate and capitalize on specialty spending trends. Looking for some inspiration to add to your marketing calendar?

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Beer Promoter Promotion IPA 98

Cheers

MARCH 11, 2024

The Sandy Nail cocktail at The Bamboo Room in Chicago is a unique take on a classic that uses a rare rum and a local honey. If you want to enlist influencers, consider sending them signature cocktail kits or other promotional packages, and always welcome consumer feedback and integrate your learnings into your product.

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VinePair

OCTOBER 8, 2024

Shorter smuggling routes from Mexico and the Caribbean put more tequila and rum into American’s hands during its decade of Prohibition, and Americans’ preference for those spirits (as well as whiskey) persisted after repeal. But Pisco’s popularity in the U.S. The Pisco Sour landed in the U.S.

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