Are Cocktail Bars Leaving Craft Spirits Behind?
PUNCH
DECEMBER 9, 2024
Craft spirits producers and distillers once relied on cocktail bars to promote their products. Now, that relationship is changing.
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PUNCH
DECEMBER 9, 2024
Craft spirits producers and distillers once relied on cocktail bars to promote their products. Now, that relationship is changing.
Spiritz
AUGUST 5, 2024
Pernod Ricard India has promoted Joydeep Basuroy as the Group Head Marketing at Pernod Ricard. His earlier position with the company was of Assistant General Manager. Joydeep has been with Pernod Ricard India since 2007.
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Spiritz
MARCH 4, 2024
Diageo is launching an exciting, regional responsible drinking campaign in Asia Pacific (APAC) with Suho of K-pop group Exo to promote responsible and moderate alcohol consumption. The post Diageo and Suho to promote responsible drinking appeared first on Spiritz Magazine.
SevenRooms
FEBRUARY 28, 2024
Whether the holiday falls on a weekday or weekend, it’s the perfect opportunity to boost sales with a special restaurant promotion or event. Patrick’s Day Promotion Ideas We’ve come up with ideas that are a little different from your standard St. Irish Whiskeys Offering a promotion on Irish whiskey is another unique draw.
Spiritz
AUGUST 5, 2024
The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest.
Spiritz
MAY 23, 2024
Radisson Hotel Sector 29, Gurugram, proudly announces the promotion of Parul Trehan to the position of Learning and Development Manager; and Bhupendra Tomar to the position of Food and Beverage Manager, effective April 1, 2024.
SevenRooms
MARCH 8, 2024
Below are 11 restaurant marketing promotions for Easter and Passover that are sure to drive sales. Pro Tip: Don’t forget to promote your Easter or Passover celebration across every direct channel, including your website, marketing emails and social media, to ensure you reach as many customers as possible.
Spiritz
DECEMBER 12, 2024
Nobuhiro Torii, the Executive Vice President of Suntory Holdings, has been promoted to the position of President. He will be succeeding Takeshi Niinami, who will transition into the role of Chairperson with representative rights.
Advanced Mixology
DECEMBER 14, 2024
These promotional items' three-dimensionality ensures that your message stands out from the backdrop amidst the visual cacophony of metropolitan settings. Enhanced Brand Visibility and Recognition Pop-out banners are effective brand promoters that take an establishment's visual identity outside of its actual borders.
Spiritz
AUGUST 2, 2024
In a strategic move to enhance its global brand positioning, Suntory Global Spirits has appointed Robbie Millar as its Interim Chief Global Brands Officer. “Building our incredible brands on a global scale is critical to meeting our ambition and generating sustained growth,” said Hughes.
Spiritz
SEPTEMBER 22, 2024
Diageo India has launched The Good Craft Co. Flavour Lab, which is an innovative experimental lab aimed at nurturing alcobev startups. This boot camp style initiative is part of a broader vision to foster a thriving ecosystem for craft spirits in India. The Flavour Lab is the first phase of The Good Craft Co.,
Imbibe Magazine
JANUARY 8, 2024
Hundreds of bitter brands were being hawked, with most promoting not only exotic ingredients … but also an exhaustive list of maladies they could cure. This was an era in which bitters were in a liminal state—part medicine, part flavoring agent for delicious cocktails.
Imbibe Magazine
DECEMBER 11, 2023
The brand’s signature double-walled insulation promotes a condensation-free drinking experience, and a glass of bubbly that keeps its cool. A stemless base and lightweight, durable glass prioritize convenience, while a flat-sided design makes the glass comfortable to hold.
Chilled Magazine
FEBRUARY 26, 2024
In addition to their focus on product innovation and quality, Ole Smoky credits a significant portion of their success to the vibrant atmosphere, hospitable employees, and exciting events and promotions.
Chilled Magazine
JANUARY 8, 2024
And in 2017 Christine and Daniel Cooney were both inducted into the Compagnie des Mousquetaires d’Armagnac on the referral of a few of their Armagnac producers, for their promotion of French art de vivre and gastronomy, Bringing my French culture and passion for all things related to food, wines, spirits, and gastronomy to the United States has been (..)
Chilled Magazine
MARCH 14, 2024
El Cristiano, proud to call themselves the world’s most delicious tequila, is additive-free, sustainable and therefore without hangover, was one of the first brands to promote their varieties with espresso martini, featuring recipes with both their Extra Reposado (XR) and their Extra Anejo (Black Label).
Chilled Magazine
MAY 28, 2024
They will also have table tents to help promote this cause and raise additional funds. During the week, Ole Smoky is donating a portion of their Moonshine Lemonade cocktail sales sold at participating bars and restaurants around the country. Delicious cocktails and a great cause, how can you go wrong?
Chilled Magazine
JANUARY 10, 2024
Brands earning the Chilled 100 Bartender Seal of Approval proudly display their award in print ads, online and social media posts, shelf talkers, and other marketing materials, promoting a 100% backing from working bartenders as a must-have brand behind the bar.
Chilled Magazine
JULY 24, 2024
Our products promote sustainability for bartenders by being ready-to-use, eliminating the waste that comes from bartenders processing fresh fruit in-house. Among our summer favorites are Mango, Kiwi, Pink Guava, Passion Fruit and Coconut. Tell us about the culture of sustainability for the brand. Why is this important?
Guys Drinking Beer - Beer News
FEBRUARY 26, 2024
In partnership with Boelter, $1 from each glass will be donated to the ICBG to support their mission of education promotion and advocacy. ” Visit Chicago Southland has a new mobile passport program called “Chicago Southland Suds Buds” to promote visits to 14 breweries around the south suburbs. Coming (in 2025?)
Chilled Magazine
APRIL 4, 2024
Likewise, there is a growing recognition for brands that have long championed inclusivity, staying ahead of the curve in promoting these values. Celebrating 200 years in 2024, The Shelbourne has long been referred to as “Ireland’s living room,” playing a major role in Dublin’s cultural and societal history.
Chilled Magazine
DECEMBER 6, 2023
Beebe started slinging around NYC proper and ended up behind the bar at Momofuku Ssam Bar and was eventually promoted to the Head Bartender there. Beebe remained there for about a year, then moved back to his hometown of NYC and landed a gig at Blue Hill Stone Barns and completed their Front of House and Restaurant Management program.
Chilled Magazine
APRIL 23, 2024
Pronghorn , a company aiming to diversify industries for underrepresented groups, has partnered with Women of the Vine & Spirits (WOTVS) and Diverse Powered Brands (DPB) to promote a more diverse, equitable and inclusive era.
Chilled Magazine
MARCH 9, 2024
Through our sponsorship of 86 Harassment, we are committed to driving meaningful change and promoting a culture of respect and dignity across our industry. We encourage others to join us in this critical movement.”
Chilled Magazine
MARCH 13, 2024
The OG Sleepy Girl Mocktail is said to promote a healthier sleep and relaxation. We’ve got the OG recipe down below so you can test it out in your night routine, as well as some elevated magnesium mocktails crafted by award winning mixologist Derek Brown with Natural Vitality’s CALM Magnesium.
Imbibe Magazine
MAY 2, 2024
Steven never wanted the limelight, and he studiously avoided the kind of self-promotional brand-building that’s become ubiquitous in the world. After I broke the news, he started laughing, and I could picture him at the other end of the phone, rubbing his forehead and shaking his head.
Imbibe Magazine
MAY 15, 2024
From there it grew into an idea to not make fun so much, but to support and promote. We thought of making a few cheeky videos of women bartending and calling it Speed Rack, to almost make fun of the lack of women. That’s how it started.
Chilled Magazine
MAY 13, 2024
Participating bars and restaurants craft their own Martini recipes featuring Junipero Gin, promoting bold choices and individuality. For every Junipero Martini sold at our partner accounts Junipero will donate $2 to the Sisters of Perpetual Indulgence and other likeminded local organizations.
Chilled Magazine
SEPTEMBER 26, 2024
Kelce, taking on the role of “self-appointed team captain,” will highlight his entertaining approach and methods while promoting Ole Smoky’s diverse range of creative and flavorful moonshine products. Ole Smoky Distillery , one of the fastest-growing spirits companies in the U.S.,
Booze Business
JULY 9, 2024
These drinks often include added vitamins, minerals, or other health-promoting ingredients. Functional Benefits There’s a growing interest in functional beverages that offer benefits beyond taste and alcohol content. The functional beverage market is projected to reach $261 billion by 2032, with a CAGR of 6.5%.
Chilled Magazine
JANUARY 31, 2024
Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Throughout the course at general concessions, fans can also find Elijah Craig featured in the Elijah Craig Signature Old Fashioned.
Chilled Magazine
MARCH 9, 2024
High Rise Blackout Edition is THC-free – containing natural adaptogens as key ingredients to promote the calming or lifting effects High Rise fans know and love. High Rise Beverage is extremely excited to announce the launch of its THC-free seltzer line — projected to drop at the end of this month (March 2024).
Chilled Magazine
JANUARY 15, 2024
Meharry’s research endeavors to uncover insights into alcohol’s societal impact, develop educational programs, and foster interventions that promote healthier lifestyle choices across diverse populations.
Spiritz
MARCH 12, 2024
India –EFTA trade agreement aims to promote investments and advance trade in goods and services between both sides. EFTA, though not part of the European Union (EU), is an organization that promotes free trade among its member countries. The post India signs trade agreement with EFTA appeared first on Spiritz Magazine.
Guys Drinking Beer - Beer News
AUGUST 9, 2024
But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper. Oh, and it gets worse.
Spiritz
MARCH 20, 2024
CCPA also wants expenses incurred in promoting brand extensions for alcobev companies, including sponsorship of events, award ceremonies, music festivals, payments to celebrities and influencers, and TV ads during the last three years.
Imbibe Magazine
JUNE 10, 2024
His plan is to curate a wine list highlighting the most prolific wine regions of France and promote them in every cabin, from economy to first class. “I “In fact, Air France is the only airline company in the world to offer Champagne glasses to their clients in economy class,” says Thuizat.
Just Drinks
DECEMBER 6, 2024
French food and drinks group Agrial has promoted Julien Heillaut to the position of CEO.
Imbibe Magazine
MARCH 4, 2024
Cream cocktails persisted through Prohibition—if anything, the ban helped promote them. The Brandy Alexander —made with brandy, white crème de cacao, and cream, shaken to a silken frothiness—was soon knocking on the door of the classic cocktail canon.
Imbibe Magazine
SEPTEMBER 18, 2024
Among these were grants for mental health care for Latino hospitality workers provided through Another Round Another Rally; the promotion of local and sustainable wine production in the Loire Valley; and a zero-waste bar project in the UK. Last year’s donations awarded 17 community-based projects.
Just Drinks
DECEMBER 18, 2024
Champagne house Vranken-Pommery Monopole Group has promoted deputy CEO Nathalie Vranken to CEO, replacing her husband Paul-Franois Vranken.
The Whiskey Wash
APRIL 25, 2024
Director of Marketing and Branding, and former professional snowboarder, Matt Hammer commented: “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle. Shelter Distilling has a passion for adventure, and the new location was chosen and built with this passion in mind.
Spiritz
JULY 15, 2024
During his tenure, he has strengthened bilateral ties between Mexico and India, actively promoted Mexican culture and business interests in India, fostering dialogue across sectors to deepen mutual understanding and partnership. It has become fashionable for people to keep bottles of tequila at home for guests.
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