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Get Ready for National Moonshine Week, June 1-7

Chilled Magazine

By scanning a QR code on collateral in retail stores, bars and restaurants, people visit a dedicated National Moonshine Week microsite where they can enter a sweepstakes with a grand prize VIP trip to the Smoky Mountains and find delicious cocktail recipe ideas. Delicious cocktails and a great cause, how can you go wrong?

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Industry Trends You Won’t Want to Miss in 2024 According to Experts

Chilled Magazine

Brands earning the Chilled 100 Bartender Seal of Approval proudly display their award in print ads, online and social media posts, shelf talkers, and other marketing materials, promoting a 100% backing from working bartenders as a must-have brand behind the bar.

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No Sparklers, Please: Has Bottle Service Fizzled Out?

VinePair

At the center of this wave sat the VIP section where celebrities, athletes, and their entourages gathered around luxury tables stocked with ice buckets of seemingly infinite supplies of Champagne and spirits. As its popularity grew, clubs like Chaos and Sky Bar began raising the price tag and requiring bottle service to gain VIP room access.

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The 2024 Art of ITALICUS Aperitivo Challenge Names a U.S. Winner

Imbibe Magazine

finals took place at Carversteak in Las Vegas, and the judging panel included Imbibe Digital Content Editor Caroline Pardilla; ITALICUS founder Giuseppe Gallo; and Francesco Lafranconi, the VIP Hospitality and Beverage Director at Carver Road Group. Nigel Yin will go on to represent the U.S.

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How to Turn Room Guests into Gold With Hotel F&B

SevenRooms

This means hotel operators have a golden opportunity to promote on-site food and beverage offerings alongside room bookings. Whether you have one on-site restaurant or three, use the marketing ideas below to promote hotel F&B reservations before and during guest stays. The same study found that U.S. hotel guests spend $367.5

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Restaurant Customer Segmentation: Why It’s So Important

SevenRooms

You want to send two emails: one to big-spenders, inviting them to a VIP dinner at Five Figs, and another to first-timers, thanking them for stopping by for their visit. So you’d need to set a threshold in your CRM that says “send XX emails max per week to each guest” and/or a priority where guests receive the VIP email over the other.

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14 Romantic Valentine’s Day Marketing Ideas to Woo & Win Guests

SevenRooms

Experiential gifting is on the rise, meaning it’s time for you to capture on- and off-premise revenue with unique Valentine’s Day promotions. Include pictures of them in your marketing emails, ads and social posts to promote reservations for Valentine’s Day. Tell your loyal VIPs that there’s a seat saved “just for you.”