The Whiskey Wash

AUGUST 15, 2024

Featuring pop-ups, exclusive events, content, and pub promotions, the partnership will support both brands’ commitment to their communities and ambitions for the future. Ahead of the upcoming 2024/25 season, Chivas Regal will become the Official Whisky Partner for Arsenal, the first such brand to do so.

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The Whiskey Wash

SEPTEMBER 16, 2024

Scotch whisky exports have taken a huge hit in the first half of 2024. The Scotch Whisky Association (SWA) , the trade organization that represents and promotes the scotch whisky industry, has released H1 figures showing a drastic decline in exports compared to H1 2023. billion compared to the same period in 2023.

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The Whiskey Wash

OCTOBER 6, 2024

Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.

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Promoter Promotion Bottling Whiskey 52

The Whiskey Wash

OCTOBER 19, 2024

The Johnnie Walker brand continues to emphasize travel and exploration, with Diageo promoting the brand by launching the Voyager, a 1920s 1920s-style yacht that sailed through Asia between September 2012 – March 2013, hosting a number of events at different destinations onboard.

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The Whiskey Wash

OCTOBER 1, 2024

This excellent integrated experience also includes promotion of the campaign on Netflix’s ad-supported plan, so our members can pick up the perfect pairing of Johnnie Walker and Netflix for the series release this December.” Read the full article at The Complete Rundown On Johnnie Walker’s Squid Game Collaboration

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The Whiskey Wash

JULY 26, 2024

Speaking of Whisky Highballs, this is one of the serving suggestions promoted by Johnnie Walker on the brand’s website. If you find it the perfect base for a Whisky Highball, then keep a bottle on your bar. How Is The Whisky Best Enjoyed? Enjoy your Red Label in a Johnnie Ginger. They call it “The Johnnie Ginger”.

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The Whiskey Wash

MAY 26, 2024

This is a strategy that has lasted decades, as we can see from the hilarious Chanel parody that Ardbeg used to promote the Ardbeg 1965 in 2005. , it is clear that the distillery is very tongue-in-cheek with its marketing. Chanel Egoiste, a luxury fragrance for men, was advertised in a famous commercial in 1990.

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Bottling Promotion Promoter Club 98

The Whiskey Wash

JULY 26, 2024

Speaking of Whisky Highballs, this is one of the serving suggestions promoted by Johnnie Walker on the brand’s website. If you find it the perfect base for a Whisky Highball, then keep a bottle on your bar. How Is The Whisky Best Enjoyed? Enjoy your Red Label in a Johnnie Ginger. They call it “The Johnnie Ginger”.

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Highball Bottling Promotion Promoter 98

The Whiskey Wash

JULY 4, 2024

Then, in 2000, the distillery launched its first 10 Year Old and founded the Ardbeg Committee to promote the brand overseas and offer exclusive benefits to members. The distillery was purchased by Glenmorangie plc in 1997 following a turbulent time under Allied Distillers marred by multiple periods of mothballing.

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Promoter Promotion Bottling Scotch Whiskey 59

The Whiskey Wash

JULY 18, 2024

Despite the global downturn in demand for whisky during the ensuing decade, The Macallan remained popular and focused heavily on promoting the emerging single malt category. The Macallan in the 1980s By the 1980s, The Macallan Distillery was already at the forefront of whisky production, having undergone an expansion to 21 stills in 1975.

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Bottling Whiskey Promotion Promoter 98

The Whiskey Wash

SEPTEMBER 29, 2024

After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. You can see a clip from the episode at the bottom of this article.

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Rum Beer Promotion Promoter 97

The Whiskey Wash

APRIL 11, 2024

Joe Wilson, Head Curator and Spirits Specialist at Whisky Auctioneer added: “It has been a privilege for us to support the OurWhisky Foundation in providing not just a platform for this ground-breaking sale, but also to promote the contributions of women to the industry as a whole.

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Promoter Promotion Bottling Scotch Whiskey 52

The Whiskey Wash

SEPTEMBER 18, 2024

There was almost no promotion surrounding the Glenfarclas Biohazard release, meaning that it has flown under the radar somewhat. This collaboration was something of a surprise to many, especially in the era of the aforementioned ‘luxury’ collaborations.

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The Whiskey Wash

AUGUST 17, 2024

This is technically correct, as it is just a contraction of the word ‘Scottish’, and will be seen on most scotch whisky labels. It is just an easier way to refer to whisky distilled, matured, and bottled in Scotland, according to the rules promoted by the Scotch Whisky Association (SWA).

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Whiskey Scotch Whiskey Promotion Promoter 105

The Whiskey Wash

APRIL 20, 2024

Bessie’s successful management of Laphroaig, combined with the curiosity value of being the only woman in a male dominated industry impressed the officials of the Scotch Whisky Association (SWA). Bessie Williamson also became widely respected on Islay for her contribution to the island’s social life.

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Inventory Promotion Promoter Bottling 101

The Whiskey Wash

OCTOBER 22, 2024

The Kingsman franchise’s relationship with whisky has continued as Matthew Vaughn partnered with The Glendronach Distillery to promote the release of the 2017 sequel, Kingsman: The Golden Circle.

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The Whiskey Wash

MARCH 3, 2025

Each Folio preserves a moment when whisky advertising transformed from mere product promotion to storytelling art form. For those who appreciate both fine Scotch and marketing creativity, Folio 8 delivers a tangible connection to the golden age of whisky advertising that shaped how we perceive single malts today.

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Promotion Promoter Bottling Scotch Whiskey 78

The Whiskey Wash

DECEMBER 7, 2024

The Angels Share promotes evaporation through the wood of the cask in which the spirit slumbers, concentrating these flavors, resulting in a rancio profile a phenomenon which was magnified in House of Hazelwoods recent release, The Last Trace , a 58 Year Old Blended Malt Scotch Whisky.

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The Whiskey Wash

MARCH 8, 2025

On the 1st of January 2000, the Ardbeg Committee a worldwide group of fans and enthusiasts was officially founded, promoting knowledge and enjoyment of Ardbeg and with the aim of ensuring the Ardbeg distillery never closes again.

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The Whiskey Wash

JANUARY 26, 2025

Edrington has continued to promote the brands growth as a single malt brand opening a visitors centre in 2001, and positioning The Macallan at the forefront of the growing luxury and collectable whisky market. Edrington would become the major stakeholder in The Macallan, alongside minority shareholders William Grant & Sons and Suntory.

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Bottling Promotion Promoter Whiskey 97

The Whiskey Wash

NOVEMBER 21, 2024

The brand’s core sustainability values are: Advocating for responsible tourism Reducing carbon emissions Conserving water Supporting the local community in Crieff Sustaining wood Promoting a circular economy Encouraging biodiversity Embracing innovation In 2023, The Glenturret was certified with the Butterfly Mark by Positive Luxury after (..)

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Promotion Promoter Scotch Whiskey Whiskey 52

The Whiskey Wash

OCTOBER 29, 2024

Johnnie Walker Princes Street has also gained an impressive “Net Promoter Score” of 85, which measures customer experience. According to the Scotland Visitor Survey 2023 , 46% of visitors to Scotland engage in food and drink tourism during their stay, with 21% of them visiting a whisky distillery.

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The Whiskey Wash

NOVEMBER 24, 2024

As knowledge of whisky, cask types, and maturation increased amongst enthusiasts the industry redefined the means by which limited edition bottlings were marketed and promoted. 1 Vaults.

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Bottling Promotion Promoter Scotch Whiskey 52

The Whiskey Wash

JANUARY 5, 2025

The establishment of Diageo (successor to both United Distillers and DCL) in 1997, was accompanied by the business strategy to more seriously promote a number of whisky brands as single malts. Clynelish was amongst the distilleries targeted for promotion, a 14 Year Old single malt would briefly be added to the Flora and Fauna range in 2001.

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