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SAI launches membership drive

Spiritz

The Sommeliers Association of India (SAI) has introduced its official membership program, aimed at uniting professionals and enthusiasts while promoting excellence in the evolving beverage industry. Professional sommeliers will benefit from certifications, masterclasses, and access to international competitions.

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40 Under 40 Spotlight: Ashleigh McFadden

Cheers

Who: Ashleigh McFadden What: Sommelier Where: Nadair restaurant in Atlanta Age: 37 First Industry Job: Server at a steakhouse in Lithonia, GA Favorite Drink: Traditional-method sparkling wine Sommelier Ashleigh McFadden has elevated Ndairs reputation by aligning the Atlanta restaurants wine program with its sustainability mission.

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Better Drinks Take Flight

Imbibe Magazine

Still, despite limited space and access to fresh ingredients, airlines have introduced increasingly sophisticated drink offerings thanks to partnerships, sommeliers, and even bar pop-ups. He’s the newly appointed head sommelier of Air France and head sommelier at Paris’ Hôtel de Crillon.

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11 Restaurant Marketing Promotions for Easter and Passover

SevenRooms

Below are 11 restaurant marketing promotions for Easter and Passover that are sure to drive sales. Pro Tip: Don’t forget to promote your Easter or Passover celebration across every direct channel, including your website, marketing emails and social media, to ensure you reach as many customers as possible.

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BevX 2024: Hilton For The Win

Cheers

The 120 unique wines offered represent a worldly style from 36 appellations/AVAs, curated by Hilton’s beverage team, which includes two CMS Certified Sommeliers, top-performing property level managers and corporate directors. The Margarita Royale, created in collaboration with New York cocktail bar Dante.

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How Negronis Support the Slow Food Negroni Week Fund

Imbibe Magazine

Among these were grants for mental health care for Latino hospitality workers provided through Another Round Another Rally; the promotion of local and sustainable wine production in the Loire Valley; and a zero-waste bar project in the UK. Last year’s donations awarded 17 community-based projects.

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SAI aims to elevate beverage industry standards

Spiritz

The Sommeliers Association of India (SAI) is set to revolutionise the country’s beverage industry by focusing on raising standards in both alcoholic and non-alcoholic beverages and also educate and offer top Indian talent a platform to showcase their skills and qualify for regional and global competitions.

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