Spiritz

SEPTEMBER 22, 2024

Diageo India has launched The Good Craft Co. Flavour Lab, which is an innovative experimental lab aimed at nurturing alcobev startups. This boot camp style initiative is part of a broader vision to foster a thriving ecosystem for craft spirits in India. The Flavour Lab is the first phase of The Good Craft Co.,

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Promoter Promotion Bar 101

Cheers

NOVEMBER 19, 2024

Sales of promotional drinks increased by 2% year-over-year, with nearly 85,000 core beverage program items sold as a result of the promotions. As hotel operators, “we are not creating menus for ourselves,” says Kafalas.

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Craft Beer Promoter Promotion Alcohol 98

Imbibe Magazine

JANUARY 8, 2024

Hundreds of bitter brands were being hawked, with most promoting not only exotic ingredients … but also an exhaustive list of maladies they could cure. This was an era in which bitters were in a liminal state—part medicine, part flavoring agent for delicious cocktails.

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Bitters Zero-Proof Promoter Promotion 298

Just Drinks

DECEMBER 16, 2024

The Coca-Cola Co. has named company veteran Henrqiue Braun to the position of chief operating officer.

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Promoter Promotion 98

Imbibe Magazine

DECEMBER 11, 2023

The brand’s signature double-walled insulation promotes a condensation-free drinking experience, and a glass of bubbly that keeps its cool. A stemless base and lightweight, durable glass prioritize convenience, while a flat-sided design makes the glass comfortable to hold.

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Promoter Promotion Wine Beer 306

Spiritz

OCTOBER 29, 2024

The Sommeliers Association of India (SAI) has introduced its official membership program, aimed at uniting professionals and enthusiasts while promoting excellence in the evolving beverage industry. Businesses such as hotels and restaurants can choose from tiered memberships to boost visibility and engage in promotional opportunities.

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Sommelier Promoter Promotion Hospitality 90

Chilled Magazine

JULY 24, 2024

Our products promote sustainability for bartenders by being ready-to-use, eliminating the waste that comes from bartenders processing fresh fruit in-house. Among our summer favorites are Mango, Kiwi, Pink Guava, Passion Fruit and Coconut. Tell us about the culture of sustainability for the brand. Why is this important?

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Bartender Bartending Promoter Promotion 246

Chilled Magazine

MAY 28, 2024

They will also have table tents to help promote this cause and raise additional funds. During the week, Ole Smoky is donating a portion of their Moonshine Lemonade cocktail sales sold at participating bars and restaurants around the country. Delicious cocktails and a great cause, how can you go wrong?

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VIP Promoter Promotion Whiskey 264

Chilled Magazine

MARCH 14, 2024

El Cristiano, proud to call themselves the world’s most delicious tequila, is additive-free, sustainable and therefore without hangover, was one of the first brands to promote their varieties with espresso martini, featuring recipes with both their Extra Reposado (XR) and their Extra Anejo (Black Label).

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Simple Syrup Tequila Liquor Promoter 243

Cheers

FEBRUARY 18, 2025

Her advocacy for underrepresented wineries, particularly women winemakers, promotes diversity in the wine industry. The biggest challenge she has faced and overcome in her career is being in spaces where no one looked like me. McFaddens focus on education and inclusivity continues to elevate the industry and inspire others.

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Sommelier Tequila Promoter Promotion 96

Chilled Magazine

APRIL 4, 2024

Likewise, there is a growing recognition for brands that have long championed inclusivity, staying ahead of the curve in promoting these values. Celebrating 200 years in 2024, The Shelbourne has long been referred to as “Ireland’s living room,” playing a major role in Dublin’s cultural and societal history.

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Mocktails Zero-Proof Muddling Beer 242

Chilled Magazine

APRIL 23, 2024

Pronghorn , a company aiming to diversify industries for underrepresented groups, has partnered with Women of the Vine & Spirits (WOTVS) and Diverse Powered Brands (DPB) to promote a more diverse, equitable and inclusive era.

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Tequila Promoter Promotion Whiskey 240

Chilled Magazine

JANUARY 8, 2024

And in 2017 Christine and Daniel Cooney were both inducted into the Compagnie des Mousquetaires d’Armagnac on the referral of a few of their Armagnac producers, for their promotion of French art de vivre and gastronomy, Bringing my French culture and passion for all things related to food, wines, spirits, and gastronomy to the United States has been (..)

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Brandy Promoter Promotion Liqueur 263

Chilled Magazine

FEBRUARY 26, 2024

In addition to their focus on product innovation and quality, Ole Smoky credits a significant portion of their success to the vibrant atmosphere, hospitable employees, and exciting events and promotions.

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Live Music Live Music Whiskey Promoter 278

VinePair

DECEMBER 18, 2024

For several years she worked for the Peruvian cultural council promoting their national exports, particularly Pisco , but also products like quinoa and Inka corn chips. She was also a board member of Les Dames dEscoffier promoting women in hospitality. She left us on December 4 at the age of 58 because of a sudden health issue.

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Hospitality Promoter Promotion Bartender 105

Imbibe Magazine

MAY 15, 2024

From there it grew into an idea to not make fun so much, but to support and promote. We thought of making a few cheeky videos of women bartending and calling it Speed Rack, to almost make fun of the lack of women. That’s how it started.

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Speed Rack Bartender Bartending Bar 304

Chilled Magazine

JANUARY 10, 2024

Brands earning the Chilled 100 Bartender Seal of Approval proudly display their award in print ads, online and social media posts, shelf talkers, and other marketing materials, promoting a 100% backing from working bartenders as a must-have brand behind the bar.

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VIP Mixologist Bartender Bartending 246

Chilled Magazine

DECEMBER 6, 2023

Beebe started slinging around NYC proper and ended up behind the bar at Momofuku Ssam Bar and was eventually promoted to the Head Bartender there. Beebe remained there for about a year, then moved back to his hometown of NYC and landed a gig at Blue Hill Stone Barns and completed their Front of House and Restaurant Management program.

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Head Bartender Bartender Bartending Promoter 264

Chilled Magazine

MAY 13, 2024

Participating bars and restaurants craft their own Martini recipes featuring Junipero Gin, promoting bold choices and individuality. For every Junipero Martini sold at our partner accounts Junipero will donate $2 to the Sisters of Perpetual Indulgence and other likeminded local organizations.

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Gin Cocktail Culture Promoter Promotion 245

Spiritz

DECEMBER 16, 2024

For Policymakers: By integrating features like age verification and traceability, the platform promotes responsible consumption and combats counterfeit products. For Event Organisers : LivCheers.com connects users to events, fostering connections between brands and their target audience.

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Mixology Alcohol Promoter Promotion 95

Imbibe Magazine

SEPTEMBER 18, 2024

Among these were grants for mental health care for Latino hospitality workers provided through Another Round Another Rally; the promotion of local and sustainable wine production in the Loire Valley; and a zero-waste bar project in the UK. Last year’s donations awarded 17 community-based projects.

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Hospitality Sommelier Bartender Promoter 269

Chilled Magazine

SEPTEMBER 26, 2024

Kelce, taking on the role of “self-appointed team captain,” will highlight his entertaining approach and methods while promoting Ole Smoky’s diverse range of creative and flavorful moonshine products. Ole Smoky Distillery , one of the fastest-growing spirits companies in the U.S.,

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Promoter Promotion Whiskey Bar 246

Chilled Magazine

MARCH 13, 2024

The OG Sleepy Girl Mocktail is said to promote a healthier sleep and relaxation. We’ve got the OG recipe down below so you can test it out in your night routine, as well as some elevated magnesium mocktails crafted by award winning mixologist Derek Brown with Natural Vitality’s CALM Magnesium.

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Mocktails Highball Aperitif Alcohol 244

Chilled Magazine

MARCH 9, 2024

Through our sponsorship of 86 Harassment, we are committed to driving meaningful change and promoting a culture of respect and dignity across our industry. We encourage others to join us in this critical movement.”

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Hospitality Alcohol Promoter Promotion 264

Guys Drinking Beer - Beer News

FEBRUARY 26, 2024

In partnership with Boelter, $1 from each glass will be donated to the ICBG to support their mission of education promotion and advocacy. ” Visit Chicago Southland has a new mobile passport program called “Chicago Southland Suds Buds” to promote visits to 14 breweries around the south suburbs. Coming (in 2025?)

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Beer IPA Craft Beer Promoter 246

Cheers

DECEMBER 17, 2024

The ASMWC was founded in 2016 to establish, promote and protect the category of American Single Malt Whiskey. The American Single Malt category will further broaden the view of the American whisky consumer and fuel innovation and premiumization across domestic products. It counts nearly 100 member producers from across the U.S.

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Whiskey Promoter Promotion Alcohol 97

Imbibe Magazine

MAY 2, 2024

Steven never wanted the limelight, and he studiously avoided the kind of self-promotional brand-building that’s become ubiquitous in the world. After I broke the news, he started laughing, and I could picture him at the other end of the phone, rubbing his forehead and shaking his head.

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Bartender Bartending Bartending School Bar 290

PubClub

FEBRUARY 21, 2025

This promotion was such a hit in years past that we knew we had to bring it back for spring breakers in 2025, said Noel Bowman, partner, Minus5 ICEBAR. Thr frozen bar provides a unqiue Vegas experience with more than 100 tons of ice sculptures, interactive displays and themed artwork. Cocktails are served in glasses made entirely of ice.

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Promoter Promotion Bar 78

Imbibe Magazine

JUNE 10, 2024

His plan is to curate a wine list highlighting the most prolific wine regions of France and promote them in every cabin, from economy to first class. “I “In fact, Air France is the only airline company in the world to offer Champagne glasses to their clients in economy class,” says Thuizat.

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Sommelier Zero-Proof IPA Wine 277

VinePair

DECEMBER 24, 2024

Medicinally, it soothes sore throats, provides vitamin C, and promotes relaxation, while recreationally, its endlessly adaptable and ideal for intimate, nostalgic moments. Its warm mix of honey, citrus, spices, and whiskey offers cozy comfort. Balancing healing and indulgence, the Hot Toddy deserves far more recognition.

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Bartender Bartending Whiskey Cocktail Culture 105

Booze Business

JULY 9, 2024

These drinks often include added vitamins, minerals, or other health-promoting ingredients. Functional Benefits There’s a growing interest in functional beverages that offer benefits beyond taste and alcohol content. The functional beverage market is projected to reach $261 billion by 2032, with a CAGR of 6.5%.

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Alcohol Infusions Craft Beer Beer 246

Chilled Magazine

JANUARY 31, 2024

Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Throughout the course at general concessions, fans can also find Elijah Craig featured in the Elijah Craig Signature Old Fashioned.

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Signature Cocktails Whiskey Promoter Promotion 245

Dry Atlas

JANUARY 22, 2025

Alternating between alcoholic and NA drinks is often promoted as a way to balance indulgence with responsibility. Its effects come from kavalactones , active compounds that interact with the brains GABA receptors, promoting calmness without impairing cognitive function. The short answer: trouble.

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Promoter Promotion Mocktails Alcohol 52

Just Drinks

DECEMBER 6, 2024

French food and drinks group Agrial has promoted Julien Heillaut to the position of CEO.

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Promoter Promotion 105

Spiritz

JULY 15, 2024

During his tenure, he has strengthened bilateral ties between Mexico and India, actively promoted Mexican culture and business interests in India, fostering dialogue across sectors to deepen mutual understanding and partnership. It has become fashionable for people to keep bottles of tequila at home for guests.

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Promoter Promotion Tequila Bottling 99

Imbibe Magazine

MARCH 4, 2024

Cream cocktails persisted through Prohibition—if anything, the ban helped promote them. The Brandy Alexander —made with brandy, white crème de cacao, and cream, shaken to a silken frothiness—was soon knocking on the door of the classic cocktail canon.

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Bar Brandy Liqueur Liquor 263

Guys Drinking Beer - Beer News

AUGUST 9, 2024

But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper. Oh, and it gets worse.

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