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Pernod Ricard India has promoted Joydeep Basuroy as the Group Head Marketing at Pernod Ricard. His earlier position with the company was of Assistant General Manager. Joydeep has been with Pernod Ricard India since 2007.
Diageo is launching an exciting, regional responsible drinking campaign in Asia Pacific (APAC) with Suho of K-pop group Exo to promote responsible and moderate alcohol consumption. The post Diageo and Suho to promote responsible drinking appeared first on Spiritz Magazine.
Radisson Hotel Sector 29, Gurugram, proudly announces the promotion of Parul Trehan to the position of Learning and Development Manager; and Bhupendra Tomar to the position of Food and Beverage Manager, effective April 1, 2024.
The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest.
Nobuhiro Torii, the Executive Vice President of Suntory Holdings, has been promoted to the position of President. He will be succeeding Takeshi Niinami, who will transition into the role of Chairperson with representative rights.
The launch aims to introduce a premium and healthy option for the Indian households, promoting the incorporation of avocados into everyday meals and snacks in India. Reputed for their superior quality and health benefits, Australian avocados are expected to give the Indian taste buds an amalgamation of flavour, texture and nutrition.
In a strategic move to enhance its global brand positioning, Suntory Global Spirits has appointed Robbie Millar as its Interim Chief Global Brands Officer. “Building our incredible brands on a global scale is critical to meeting our ambition and generating sustained growth,” said Hughes.
Diageo India has launched The Good Craft Co. Flavour Lab, which is an innovative experimental lab aimed at nurturing alcobev startups. This boot camp style initiative is part of a broader vision to foster a thriving ecosystem for craft spirits in India. The Flavour Lab is the first phase of The Good Craft Co.,
Hundreds of bitter brands were being hawked, with most promoting not only exotic ingredients … but also an exhaustive list of maladies they could cure. This was an era in which bitters were in a liminal state—part medicine, part flavoring agent for delicious cocktails.
The brand’s signature double-walled insulation promotes a condensation-free drinking experience, and a glass of bubbly that keeps its cool. A stemless base and lightweight, durable glass prioritize convenience, while a flat-sided design makes the glass comfortable to hold.
El Cristiano, proud to call themselves the world’s most delicious tequila, is additive-free, sustainable and therefore without hangover, was one of the first brands to promote their varieties with espresso martini, featuring recipes with both their Extra Reposado (XR) and their Extra Anejo (Black Label).
In addition to their focus on product innovation and quality, Ole Smoky credits a significant portion of their success to the vibrant atmosphere, hospitable employees, and exciting events and promotions.
Our products promote sustainability for bartenders by being ready-to-use, eliminating the waste that comes from bartenders processing fresh fruit in-house. Among our summer favorites are Mango, Kiwi, Pink Guava, Passion Fruit and Coconut. Tell us about the culture of sustainability for the brand. Why is this important?
They will also have table tents to help promote this cause and raise additional funds. During the week, Ole Smoky is donating a portion of their Moonshine Lemonade cocktail sales sold at participating bars and restaurants around the country. Delicious cocktails and a great cause, how can you go wrong?
And in 2017 Christine and Daniel Cooney were both inducted into the Compagnie des Mousquetaires d’Armagnac on the referral of a few of their Armagnac producers, for their promotion of French art de vivre and gastronomy, Bringing my French culture and passion for all things related to food, wines, spirits, and gastronomy to the United States has been (..)
says Timothy Sullivan, pointing to the growing domestic industry, with new breweries opening regularly.Enamored by the complexity of sake, Sullivan has spent the past two decades exploring, learning, and promoting the category.
Likewise, there is a growing recognition for brands that have long championed inclusivity, staying ahead of the curve in promoting these values. Celebrating 200 years in 2024, The Shelbourne has long been referred to as “Ireland’s living room,” playing a major role in Dublin’s cultural and societal history.
Pronghorn , a company aiming to diversify industries for underrepresented groups, has partnered with Women of the Vine & Spirits (WOTVS) and Diverse Powered Brands (DPB) to promote a more diverse, equitable and inclusive era.
From there it grew into an idea to not make fun so much, but to support and promote. We thought of making a few cheeky videos of women bartending and calling it Speed Rack, to almost make fun of the lack of women. That’s how it started.
Brands earning the Chilled 100 Bartender Seal of Approval proudly display their award in print ads, online and social media posts, shelf talkers, and other marketing materials, promoting a 100% backing from working bartenders as a must-have brand behind the bar.
The OG Sleepy Girl Mocktail is said to promote a healthier sleep and relaxation. We’ve got the OG recipe down below so you can test it out in your night routine, as well as some elevated magnesium mocktails crafted by award winning mixologist Derek Brown with Natural Vitality’s CALM Magnesium.
Beebe started slinging around NYC proper and ended up behind the bar at Momofuku Ssam Bar and was eventually promoted to the Head Bartender there. Beebe remained there for about a year, then moved back to his hometown of NYC and landed a gig at Blue Hill Stone Barns and completed their Front of House and Restaurant Management program.
In partnership with Boelter, $1 from each glass will be donated to the ICBG to support their mission of education promotion and advocacy. ” Visit Chicago Southland has a new mobile passport program called “Chicago Southland Suds Buds” to promote visits to 14 breweries around the south suburbs. Coming (in 2025?)
Through our sponsorship of 86 Harassment, we are committed to driving meaningful change and promoting a culture of respect and dignity across our industry. We encourage others to join us in this critical movement.”
Participating bars and restaurants craft their own Martini recipes featuring Junipero Gin, promoting bold choices and individuality. For every Junipero Martini sold at our partner accounts Junipero will donate $2 to the Sisters of Perpetual Indulgence and other likeminded local organizations.
During his tenure, he has strengthened bilateral ties between Mexico and India, actively promoted Mexican culture and business interests in India, fostering dialogue across sectors to deepen mutual understanding and partnership. It has become fashionable for people to keep bottles of tequila at home for guests.
Kelce, taking on the role of “self-appointed team captain,” will highlight his entertaining approach and methods while promoting Ole Smoky’s diverse range of creative and flavorful moonshine products. Ole Smoky Distillery , one of the fastest-growing spirits companies in the U.S.,
They include a video campaign featuring Liverpool Football Club, special promotions and bundles on pandamart and 7-Eleven Singapore, and a responsible drinking campaign among others. Consumers can look forward to a series of exciting campaigns that can make their Carlsberg purchasing experience on foodpanda more gratifying.
Steven never wanted the limelight, and he studiously avoided the kind of self-promotional brand-building that’s become ubiquitous in the world. After I broke the news, he started laughing, and I could picture him at the other end of the phone, rubbing his forehead and shaking his head.
Among these were grants for mental health care for Latino hospitality workers provided through Another Round Another Rally; the promotion of local and sustainable wine production in the Loire Valley; and a zero-waste bar project in the UK. Last year’s donations awarded 17 community-based projects.
His plan is to curate a wine list highlighting the most prolific wine regions of France and promote them in every cabin, from economy to first class. “I “In fact, Air France is the only airline company in the world to offer Champagne glasses to their clients in economy class,” says Thuizat.
CCPA also wants expenses incurred in promoting brand extensions for alcobev companies, including sponsorship of events, award ceremonies, music festivals, payments to celebrities and influencers, and TV ads during the last three years.
Cream cocktails persisted through Prohibition—if anything, the ban helped promote them. The Brandy Alexander —made with brandy, white crème de cacao, and cream, shaken to a silken frothiness—was soon knocking on the door of the classic cocktail canon.
These drinks often include added vitamins, minerals, or other health-promoting ingredients. Functional Benefits There’s a growing interest in functional beverages that offer benefits beyond taste and alcohol content. The functional beverage market is projected to reach $261 billion by 2032, with a CAGR of 6.5%.
High Rise Blackout Edition is THC-free – containing natural adaptogens as key ingredients to promote the calming or lifting effects High Rise fans know and love. High Rise Beverage is extremely excited to announce the launch of its THC-free seltzer line — projected to drop at the end of this month (March 2024).
This move targets companies that circumvent the ban on direct alcohol advertising by promoting other products, such as water, CDs, or glassware, which closely resemble their liquor brands. The new rules explicitly prohibit the marketing and branding of non-alcoholic items with labels, designs, or logos similar to those of alcohol products.
Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Throughout the course at general concessions, fans can also find Elijah Craig featured in the Elijah Craig Signature Old Fashioned.
The shares are offered at a face value of Rs 2 and is a mix of fresh issue of up to Rs 1000 crore and an offer for sale of up to Rs 500 crore by Promoters and Promoter Group. The company had refiled its IPO papers with Sebi on 15th January 2024.
But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper. Oh, and it gets worse.
Meharry’s research endeavors to uncover insights into alcohol’s societal impact, develop educational programs, and foster interventions that promote healthier lifestyle choices across diverse populations.
As Ashish Chopra puts it, by offering exclusive promotions, tailored experiences and personalised recommendations, duty free retailers can capitalise on this trend and drive sales growth in the GTR sector.
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