The VinePair Podcast: Varietal Wine Still Reigns Supreme
VinePair
FEBRUARY 21, 2025
We dont say this as a braggadocious claim of influence, but rather to point out that the grape variety remains widely popular despite many winemakers efforts to push esoteric wines on their customers. The impulse to promote lesser-known juice isnt unique to the wine industry, but producers embracing and acting upon that impulse certainly is.
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