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From bartenders educating drinkers about their fav spirits to mixologists turned social media influencers to reality shows like Drink Masters, The Ultimate Mixologist and Mixology Masters there is a thirst for knowledge unmistakable in the industry today.
Cocktail Creativity: An expansive library of mixology tips inspires users to experiment and elevate their at-home bar experience. For Policymakers: By integrating features like age verification and traceability, the platform promotes responsible consumption and combats counterfeit products.
In-Seat Mixology Austa Somvichian-Clausen, a drinks and travel-focused journalist and the founder of New York City sapphic pop-up bar grotto , offers practical advice for approaching airplane drinks. “In In fact, Air France is the only airline company in the world to offer Champagne glasses to their clients in economy class,” says Thuizat.
Rather than celebrate individual Pacific Island culture and heritage, these bars created tiki culture — an amalgam of reality and fantasy that promotes outlandish, and often offensive, stereotypes. The article Novel Cordials and Mindful Mixology With Kitty Bernardo of NYC’s Paradise Lost appeared first on VinePair.
Salvatore Menga, director of mixology, The American Bar at the Stafford , London The Boulevardier is hands-down one of the most underrated whiskey cocktails out there. Medicinally, it soothes sore throats, provides vitamin C, and promotes relaxation, while recreationally, its endlessly adaptable and ideal for intimate, nostalgic moments.
The Essentials of Non-Alcoholic Mixology When it comes to non-alcoholic cocktails, the ingredients are paramount. Basic Tools and Techniques Starting your journey in non-alcoholic mixology requires some basic tools: a shaker, strainer, muddler, and jigger. However, it's important to practice moderation, even with non-alcoholic options.
These promotional items' three-dimensionality ensures that your message stands out from the backdrop amidst the visual cacophony of metropolitan settings. Enhanced Brand Visibility and Recognition Pop-out banners are effective brand promoters that take an establishment's visual identity outside of its actual borders.
. “As the official sponsor of Imbibe’s global charity initiative, at Campari we pride ourselves on supporting and celebrating the industry that continues to raise the bar of mixology and of our beloved Negroni.
Unique to Britvic, the Mix with Britvic platform has been created in collaboration with a team of brand ambassadors, Hedonist Drinks, who are trained mixology experts with years of experience in the hospitality sector. Promotional Period 00:01 20/12/24 23:59 06/01/25. Promoter: Britvic Soft Drinks. New sign-ups only.
Choose any combination of items and get the following discount: 3-5 items: 15% off 5-8 items: 20% off 9+ items: 25% off Copyright A Bar Above Custom Mixology Course Bundle : Next up is up to 50% off on mixology courses. Head to our curated Black Friday shop now ! Happy gifting– and cheers!
As we explore this fusion of mixology and marketing, we’ll uncover the art behind location-specific cocktails setting new standards in the beverage experience. Signature cocktails: mixology meets storytelling As a hospitality brand, you want to tell the story of both you and your location, and mixology provides a perfect opportunity.
Promote Dietary Inclusivity Attract vegetarians with organic food and drink options. Capitalize on the increasing demand by creating flavorful, sophisticated beverages that cater to various preferences. Explore 0% macerated spirits, mocktails and sparkling tea.
While some experts question the long-term sustainability of this trend, it undeniably promotes innovation, engagement, and community building. Let us read what some top names of the mixology have to say on this trend. Overall, bar takeovers are memorable experience for the guests while encouraging repeat visits and loyalty.
The competition redefined the art of mixology, shaking up the scene with some serious talent. The two-day event was a vibrant celebration of mixology, with innovative cocktails and healthy competition taking centre stage. Our mission goes beyond promoting drinking better.
Sunflower Seed Shell Umeshu, fully utilised locally grown citrus ingredients and aquafaba as a by-product the cocktail presents as creating a unique and flavourful drink that promotes eco-friendly and resource-efficient methods in mixology. Featuring Hennessy V.S.O.P,
Copyright A Bar Above, generated with AI Official Challenge: Go Sober for October If you really want to make this Facebook official, you can join the MacMillan Cancer Support challenge , which raises money for people with cancer by promoting the “Go Sober for October” campaign. To join, simply visit their site here and sign up.
Mixology has become a respected craft in which creativity and the quality of every ingredient matters. Alternative packaging — wines in cans or boxes, or any packaging that promotes small-consumption or on-the-go drinking — will increase wine’s appeal. Gen Xers and Millennials have grown up in an entirely different world.
As a brand born to mix and known for its cocktail mixology, Absolut continues to mix people, cultures and perspectives together,” says Foley. “We The spirits-based canned cocktail brand amplified awareness through multiple appearances with its brand ambassador Andy Cohen, as well as vaious promotions on social media.
The author of “ Barkeep — The Art of Mixology, Bar & Cocktails ,” Danilo Bozovic first encountered slivovitz during his childhood in Serbia, where it ranks as the national spirit, a part of the broad category of fruit distillates known as rakija. .” I don’t think that this spirit has the funds to back something like that,” he says.
See below a few promotions and events that are happening around AU and NZ — make sure to check them out before Sunday, 25 th February. James Cooke @ Now and Then : “For the period of February 11th-25th, Now & Then will be promoting James’ The Perfect Blend Cocktail: ‘Lanterns’. Contact Ana for more details!
Riesler Morales, head of mixology, Casa Chi , Chicago “The best tequila for under $50 is Arette. They’re a member of the Additive Free Tequila Alliance, a coalition that’s dedicated to promoting transparency and advocating for tequilas made without additives. It’s the best bang for your buck.
A profitable crowd-pleaser that doubles as an on-ramp to more chichi mixology, you’ll find a Mule at both juggernaut restaurant chain Texas Roadhouse (in the form of a Kentucky Mule , swapping the vodka for bourbon ) and at New York’s buzzing Double Chicken Please (No. 7 on the North American 50 Best Bars list ).
In the ever-evolving world of mixology, India’s cocktail scene is experiencing a revolution, driven by new technologies, innovative techniques, and an adventurous use of unusual ingredients. Molecular mixology, a subset of molecular gastronomy, is taking the cocktail scene by storm. Cheers to that!
We partner with top mixologists and influencers to create signature cocktails and promote the tequila brands in our ambit. Involving the Bartenders In particular, Rad Elan Distributors engages with the bartenders for the brands’ promotion and appreciation.
His talent and hard work didn’t go unnoticed; soon, he was promoted to Beverage Coordinator, overseeing the beverage programs of 21 restaurants across four states. After five successful years at the Boston College Club, Luis ventured to Upstate New York, where he joined Wegmans, a renowned grocery store chain, as a bar manager.
missed an opportunity to promote their top-quality wines and producers,” he says. “In And Cava, yes, its value bottlings are a fabulous mixology base and accent — arguably far better than Prosecco. I think the Cava D.O. In my opinion, these top wines consistently outperform … [but] don’t get the recognition they deserve.
This is a significant step in helping them reduce overall waste and promote the commitment to sustainability and eco-conscious practices. The Alchemist – with its many venues, focus on mixology, and commitment to sustainability – is the perfect on-trade platform for the next phase of Cointreau’s UK rollout in ecoTOTE format.
Our annual Chef Showdown is North Carolina’s premier culinary and mixology competition, designed to celebrate the incredible talent and creativity in our state while championing local ingredients from our farmers,” said Lynn Minges , President and CEO of the North Carolina Restaurant & Lodging Association.
Leveraging Social Media In what ways do you leverage social media to promote hospitality industry partners and create meaningful experiences for your audience? “This project is spawned from all of our passions. Right now, we are viewed as only podcasters, but we are cultural enterprisers,” said Steve.
Copyright A Bar Above, generated with AI Official Challenge: Go Sober for October If you really want to make this Facebook official, you can join the MacMillan Cancer Support challenge , which raises money for people with cancer by promoting the “Go Sober for October” campaign. To join, simply visit their site here and sign up.
Whether it’s social media campaigns, promotional events, or partnerships with local businesses, your brand identity guides your messaging and helps you reach your target audience effectively. As many as 59% of consumers are more likely to purchase new products if they trust the brand. Are you friendly and casual or formal and upscale?
The levels of professionalism and experience are a great showcase to both the UK, and the rest of the world, of the opportunities available for bartenders and mixologists, and help to promote the wider hospitality industry as well.
Through bar takeovers, mixology workshops, curated tasting sessions, Patrón aims to focus on promoting, educating and consistently exposing consumers to expertly crafted cocktails. The company’s marketing strategy includes having on board a robust Brand Ambassador Programme across various key cities and outlets.
The brand showcases the very best in mixology and gastronomy, alongside curated entertainment, exceptional service, and amenities all under one roof. Lady Bee, which promotes sustainability and the use of local ingredients in its cocktails, won the Campari One To Watch Award 2023 and ranked No.52 52 in World’s 50 Best Bars 2023.
That’s created an environment where bars don’t cross-promote one another in the same way, and don’t foster the sense of citywide recognition that other cocktail cities and communities have. There is now a different community, a new generation, a new wave coming up.
Think: on-site farmer’s market pop-ups and quarterly mindful mixology masterclasses that allow guests to “indulge with intention” and “craft delicious sustainable sips” using locally sourced ingredients.) As you develop your own F&B concept, brainstorm how to include it in your marketing plans for greater exposure.
Whether you're looking to promote your brand or create a unique gift, Vistaprint offers the flexibility and quality assurance that has made them a leader in the custom printing industry. They cater to a discerning clientele that values uniqueness and quality in their personalized gifts or promotional items.
Advocacy for Craft Beer : To thrive in this role and contribute to the growth of the craft beer community, you must have a genuine enthusiasm for promoting lesser-known beers and supporting local breweries.
Without any further ado, let’s dive in. Pricing and promotion optimization Restaurants and bars selling drinks are quite competitive. There is no denying the fact that pricing and promotion can make or break the profitability of your business. Are you excited? I am as excited as you to explain these tips.
Personalized Copper Mixology Set This 9-piece copper set is gorgeous and includes 1 Cocktail Shaker, 1 Ice Bucket, 1 Ice Tongs, 1 Tray, 1 Jigger, 1 Bottle Opener, 1 Strainer, 1 Fruit Knife, and 1 Tool Rack. This set comes completely ready for gift giving! Choose to share a drink at every special occasion.
Additionally, they eliminate the risk of alcohol-related health issues and promote safe, responsible consumption. With a passion for promoting healthier and inclusive social experiences, Sebastian often collaborates with essay writer services United States to support students in balancing academic and personal life.
This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Speed Rack Season 12 National Finals: In partnership with Ivy Mix and Lynnette Marrero, TOTC will host the high-speed, high-octane Speed Rack Season 12 National Finals on Sunday, July 21 from 3pm-7pm at Republic NOLA.
This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Speed Rack Season 12 National Finals: In partnership with Ivy Mix and Lynnette Marrero, TOTC will host the high-speed, high-octane Speed Rack Season 12 National Finals on Sunday, July 21 from 3pm-7pm at Republic NOLA.
A sauna can ease some hangover symptoms by promoting sweating and temporary dehydration relief. Light colors reflect heat, keeping you cool. Your outfit matters for a better sauna experience and overall relaxation. Does sauna cure hangover? Yet, it doesn't tackle all hangover causes. Rest, hydration, and nutrient replenishment are key.
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