Liquor Promotion Vodka 
Chilled Magazine
MARCH 14, 2024
While espresso martinis became popular with vodka, the shift to tequila in the last two years has been ever present. They are available via online liquor delivery apps in almost every state as well. The XR bottle retails for $110 to note, and their classic reposado at $65, silver at $45 and Extra Anejo for $135.
Imbibe Magazine
MARCH 4, 2024
Cream cocktails persisted through Prohibition—if anything, the ban helped promote them. Back home, they remained popular when the perpetually thirsty discovered that lush, thick cream did wonders to mask the appalling taste of bootleg liquor and bathtub gin. But the golden age of the cream cocktail was arguably yet to come.
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Spiritz
MAY 19, 2024
As Ashish Chopra puts it, by offering exclusive promotions, tailored experiences and personalised recommendations, duty free retailers can capitalise on this trend and drive sales growth in the GTR sector.
Spiritz
JULY 18, 2024
According to a notification dated July 10, 2024, a new duty of Rs 5 per bulk litre has been imposed on extra neutral alcohol (ENA), essential for producing India Made Foreign Liquor (IMFL) like whisky, vodka, and rum. While the excise duty remains at Rs 50 per bulk litre, the additional excise duty has slightly increased.
Cheers
FEBRUARY 15, 2024
The key cocktails and long drinks (typically a soda mixed with liquor) subcategory, according to the IWSR Drinks Market Analysis, along with products that sit within the premium and above price bracket. They realize that if the drink has a liquor in it, it will automatically have higher proof, so they prefer to drink a spirit.”
VinePair
DECEMBER 28, 2023
Erika Flowers, bartender, Cane & Table , New Orleans “It’s the copious amounts of candy and sugar infusions to vodka for me. There’s definitely a balance out there, but just putting a random amount of candy to a blank canvas like vodka and hoping it will turn out good is simply asking for a sugar rush, headache, and regret.
Cheers
FEBRUARY 23, 2024
A vodka-based addition is called Dis ‘N Dat, featuring New Amsterdam peach vodka, Disaronno Amaretto, lemon juice, Fever-Tree ginger beer and Twisted Tea. It’s a concoction of New Amsterdam vodka, Don Q Cristal rum, Mr. Boston banana liqueur, Skyy Infusions citrus vodka, The Kraken spiced rum, Southern Comfort and Gator Punch juice.
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