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MP plans pvt partnership to promote heritage liquor

Spiritz

The Madhya Pradesh government is revitalising its heritage liquor initiative by enlisting private firms to promote the state’s unique alcoholic beverages. This initiative follows previous attempts to market the liquor, which fell short of generating significant consumer interest. Non-compliance could result in penalties.

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Holiday Highlight: National Espresso Martini Day!

Chilled Magazine

El Cristiano, proud to call themselves the world’s most delicious tequila, is additive-free, sustainable and therefore without hangover, was one of the first brands to promote their varieties with espresso martini, featuring recipes with both their Extra Reposado (XR) and their Extra Anejo (Black Label).

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CCPA directs liquor companies to comply with advertising norms

Spiritz

CCPA also wants expenses incurred in promoting brand extensions for alcobev companies, including sponsorship of events, award ceremonies, music festivals, payments to celebrities and influencers, and TV ads during the last three years.

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Moves to curb surrogate liquor advertising with hefty fines

Spiritz

The Center government is set to crack down on surrogate advertising by liquor companies, introducing draft rules that could impose fines of up to Rs 50 lakh. Liquor companies in India could face significant penalties, including fines and advertising bans ranging from one to three years, if found to violate the stipulated norms.

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Center to act on surrogate ads for liquor

Spiritz

The central government is preparing to enforce new guidelines on surrogate advertising by liquor and tobacco companies. India bans direct liquor advertisements, which induces liquor companies to resort to indirect campaigns, often through event sponsorships and products such as music CDs or soda.

Liquor 97
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MP set to amends heritage liquor policy

Spiritz

The Madhya Pradesh government is set to advance its initiative to promote heritage liquor through amendments to its Heritage Liquor Policy. The amendments mandates specific bars, particularly those in hotels, to stock a minimum of two cases of heritage liquor and list it on their menus.

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Meghalaya to roll out liquor tracking system

Spiritz

This initiative, approved earlier this year by the State Cabinet, aims to enhance accountability and streamline operations in the liquor industry. Minister Shylla outlined the government’s vision to promote Meghalaya’s fruit wines across India and tap into global markets, empowering farmers and boosting the local economy.

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