The VinePair Podcast: Diageo Bets Big on NA Spirits
VinePair
OCTOBER 1, 2024
Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.
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