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Where bitter IPAs and rich imperial stouts polarized beer drinkers, an approachable style of ale that originated in Cologne, Germany, is finding fans in beer enthusiasts and casual imbibers alike. Having a low-alcohol beer as your flagship is definitely more desirable [than a double IPA],” says co-owner Jeff Huss.
Joshua James, CEO and owner of alcohol-free bar and bottle shop Ocean Beach Cafe in San Francisco, notes that no-alcohol beer always gets the largest part of the market share compared to other zero-proof beverages. The Hazy IPA isn’t going anywhere. The only change you’ll see is less-loaded IPAs becoming more popular.
That might sound like something from the future, but it’s already here — at least in the proof-of-concept stage. Since then, members of the public have been able to sample lager; blonde, brown, and triple ales; and IPA made by the small countertop device at trade fairs and other events in Belgium. “I percent,” Graber says.
Drinkers fetishize crisp pilsners topped with foamy poofs, while hard seltzers still bubble across a $3 billion landscape. Bloating and burping are proof that life’s not always a gas. These are interesting days for carbon dioxide. But prickly bubbles, which don’t tickle everyone’s fancy, and carbonation can trigger acid reflux.
IPA India Pale Ales (IPAs) are a popular style of ale known for their stronger hop bitterness, floral or citrusy aroma, and sometimes higher alcohol content. PilsnerPilsners are a type of pale lager that originated in the Czech city of Pilsen, known for their clear, golden color and crisp, refreshing taste.
Excess equaled excellence in IPAs and imperial stouts, and customers craved more, more, more. Drinkers emerged to an altered alcohol landscape, one where moderation and wellness aligned with a recovering society, and newly tasty NA beers ably scratched that IPA itch. Modern brewing boomed in the 2010s by extending beer to extremes.
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