VinePair

FEBRUARY 21, 2025

The impulse to promote lesser-known juice isnt unique to the wine industry, but producers embracing and acting upon that impulse certainly is. Take the beer industry by comparison: Some brewers may want to make funky saisons and offbeat pilsner styles, but they still make IPAs because thats what the people want.

Wine 59

Wine Pilsner Sommelier IPA 59

Guys Drinking Beer - Beer News

JUNE 24, 2024

Is this an indication of a pivot away from hazy IPAs and pastry stouts? Apparently he bailed on a bunch of other scheduled promotional events though.) More coverage on MobCraft’s (Not So) Horrible City IPA came from OnMilwaukee and the Journal-Sentinel , among others.

Beer 130

Beer Liquor License Stout Club 130

Guys Drinking Beer - Beer News

NOVEMBER 10, 2023

Hop Butcher cracked the Top 10 for IPA brewer with Bell’s a few ticks higher at #6. I appreciate that Five Shores ’ new Fry-Day/Friday promotion is basically “we’re just going to fry a bunch of food and you should come eat it until it’s gone.” Here’s why.

Beer 130

Beer Stout IPA Pilsner 130

Dry Atlas

JANUARY 22, 2024

So, I wanted to focus on helping normalize and promote non-alc beer in the hospitality world. From the outset, Dylan and I set out not to make a great non-alc IPA, but instead to make a great IPA that just happens to also be non-alc. I felt I could help and contribute to its future.

Live Music 116

Live Music Live Music Beer IPA 116

Dry Atlas

JANUARY 22, 2024

So, I wanted to focus on helping normalize and promote non-alc beer in the hospitality world. From the outset, Dylan and I set out not to make a great non-alc IPA, but instead to make a great IPA that just happens to also be non-alc. I felt I could help and contribute to its future.

Live Music 52

Live Music Live Music Beer IPA 52