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The Art of Curating Signature Drinks

Cheers

Especially when collaborating with top liquor brands, these businesses can craft signature cocktails that reflect their unique location and create a memory with each sip. As we explore this fusion of mixology and marketing, we’ll uncover the art behind location-specific cocktails setting new standards in the beverage experience.

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Walk-On’s Shoots to Score With Menu Revamp

Cheers

Walk-Ons, which had scored a strategic investment from private equity firm 10 Point Capital in 2020, promoted chief financial officer Chris Porcelli to CEO this past September. The improvements have resonated with guests, particularly the new cocktails.

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Does Plucky, Plum-Based Slivovitz Stand a Chance in Modern Cocktail Culture?

VinePair

With Rose Mary’s Croatian-Italian focus, that house-made infusion fits perfectly alongside imported bottles of slivovitz and plenty of customers who love it. The Margarita is just such a vehicle for tequila — it’s just one of the most popular cocktails that gets ordered across any bar program, if not the most popular cocktail,” Davidson says.

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Year of the Dragon: 9 Marketing Ideas for a Successful Lunar New Year 

SevenRooms

This gives you two weeks’ worth of opportunities to promote your restaurant in a colourful and festive way. The dragon is associated with strength, health and good luck , making it the perfect theme for LNY promotions and parties. This allows you to capture their information and permission to send them future promotional deals.

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EDITION PARTNERS WITH AWARD-WINNING BARS FOR A SERIES OF EXCLUSIVE EVENTS CELEBRATING THE WORLD’S 50 BEST BARS IN MADRID

Bar Magazine

One signature cocktail was curated from the destination-inspired menus of London, Barcelona, Shanghai, Madrid, Tampa, Rome, Singapore, and Tokyo, each selected to showcase the creative innovation of punch as a cocktail category. Manhattan will bring four signature cocktails to Lobby Bar. FURA ranked No.42

Bar 52
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Desert Alchemy: Crafting Signature Infused Spirits for Elevated Glamping Cocktails

Mixologists

The raw, untamed landscape becomes a canvas for culinary artistry, where the alchemy of infused spirits elevates the glamping experience to new heights. Desert alchemy is more than just mixing drinks; it's about capturing the essence of the arid environment, infusing spirits with the unique botanicals and flavors that define the desert.

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Brewing Profits: Crafting a High-Revenue Coffee Cocktail Menu

Mixologists

Use seasonal ingredients: Take advantage of seasonal fruits, herbs, and spices to create unique and cost-effective cocktails, reducing reliance on expensive imported ingredients. Tell a story: Create a backstory for your signature cocktails, adding a layer of intrigue and engagement, using storytelling techniques and menu descriptions.