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With Rose Mary’s Croatian-Italian focus, that house-made infusion fits perfectly alongside imported bottles of slivovitz and plenty of customers who love it. That means that promotion of slivovitz and similar spirits often comes down to individuals. But what do you do when life sends you plums? more aggressively.”
is cagey with the information on the back of the bottle beyond elliptical marketing copy such as “Made with an intriguing infusion of aromatic herbs and orange peel” and flavor notes of “delicately sweet, faintly floral, and classically bitter.” ”) on the blue neckband label. As with most amaro makers, Pronto!
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to learn about classic cocktails, dig deeper into somewhat esoteric spirits and liqueurs, and to be amazed by the spectacle of a speakeasy inside a hot dog joint or a 17-touch craft drink. You went to places like Please Don’t Tell , Amor y Amargo , or Death & Co. Each of these bars is a year old or less. The product isn’t the cocktail.
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Mark Wahlberg, a principal investor in the brand, drew mass attention to Flecha Azul at every stop of the ‘Enjoyed Everywhere’ promotional tour, driving more earned media than we could have imagined,” says Lauren Ryan-Kiyak, senior vice president, marketing for WES Brands, which is behind the Rising Star winner. “On
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