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Industry Trends You Won’t Want to Miss in 2024 According to Experts

Chilled Magazine

This real interest in knowledge and expertise is sought out by everyone nowadays—it’s knowing what we’re drinking, where it came from, and learning all about a brand’s story from an expert bartender who will deliver to us this coveted information from across the bar while handing us a well-crafted cocktail.

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Restaurant Customer Segmentation: Why It’s So Important

SevenRooms

Segmenting your customers will help inform these decisions, including the best channels for your marketing efforts and the most impactful messaging. You want to send two emails: one to big-spenders, inviting them to a VIP dinner at Five Figs, and another to first-timers, thanking them for stopping by for their visit.

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14 Romantic Valentine’s Day Marketing Ideas to Woo & Win Guests

SevenRooms

Experiential gifting is on the rise, meaning it’s time for you to capture on- and off-premise revenue with unique Valentine’s Day promotions. Include pictures of them in your marketing emails, ads and social posts to promote reservations for Valentine’s Day. Tell your loyal VIPs that there’s a seat saved “just for you.”

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The 2024 Charleston Wine + Food Festival Returns With Elevated Bubbles and Bites

VinePair

The organization’s mission statement proudly boasts that the festival was created to “celebrate, educate, enrich, and promote the Lowcountry’s diverse culinary + hospitality community through world-class experiences.” For more information, visit the festival website. Tickets are now on sale for the 2024 Charleston Wine + Food Festival.

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Vancouver Chinatown Foundation Announces Fourth Annual Light Up Chinatown! Festival

PubClub

This year, participants have a chance to win prizes, including 2 VIP tickets to the premier opening of Cirque du Soleil’s ECHO, a signed Quinn Hughes Vancouver Canucks Jersey, monthly Transit Passes, an Aritzia Gift Certificate, a Mission Hill Lunar New Year Wine set and more. For more information about the Light Up Chinatown!

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9 Holiday Party Tips to Drive Restaurant Profit

SevenRooms

From crafting and promoting irresistible holiday party offerings to streamlining your operations, we’ve got the recipe for turning the holidays into a season of abundance for your restaurant. Take advantage of Google’s event listing posts to promote public holiday parties your restaurant is hosting.

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8 Ways Restaurant Data Analytics Can Grow Your Business

SevenRooms

These measurable data points inform your staffing, food ordering, menu design and restaurant layout, all of which are key elements of an inspired customer experience. Facebook and Instagram, for example, gather demographic, interest and behavioral information about your followers. Target the right audience on social media.