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Her advocacy for underrepresented wineries, particularly women winemakers, promotes diversity in the wine industry. The Beverage Information Group 40 Under 40 is sponsored by Inspiro Tequila , IV20 Terp Vodka , Heaven Hill Brands and Tequila Herradura.
Whether the holiday falls on a weekday or weekend, it’s the perfect opportunity to boost sales with a special restaurant promotion or event. Patrick’s Day Promotion Ideas We’ve come up with ideas that are a little different from your standard St. Irish Whiskeys Offering a promotion on Irish whiskey is another unique draw.
Kelce, taking on the role of “self-appointed team captain,” will highlight his entertaining approach and methods while promoting Ole Smoky’s diverse range of creative and flavorful moonshine products. For more information on the “C’mon Raise The Jar” campaign, visit www.cmonraisethejar.olesmoky.com.
This real interest in knowledge and expertise is sought out by everyone nowadays—it’s knowing what we’re drinking, where it came from, and learning all about a brand’s story from an expert bartender who will deliver to us this coveted information from across the bar while handing us a well-crafted cocktail.
Finding reliable, in-depth information about alcoholic beverages can be challenging. Here’s how the platform benefits its users: Expert Insights : Detailed reviews from industry professionals and enthusiasts help consumers make informed decisions about their purchases.
These promotional items' three-dimensionality ensures that your message stands out from the backdrop amidst the visual cacophony of metropolitan settings. Bars are able to convey complicated information in a concise and memorable manner by employing smart fonts, captivating images, and easily legible text.
Promote Dietary Inclusivity Attract vegetarians with organic food and drink options. Include your operating hours, address, contact information, menu photos and website to keep your listing engaging. Walk around and scope out your neighborhood for information. Explore 0% macerated spirits, mocktails and sparkling tea.
Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. For more information, please visit www.elijahcraig.com. Elijah Craig will further support the partnership with an investment in digital advertising and across social media channels.
But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper. Oh, and it gets worse. Noon Whistle now has a centrifuge.
Lenny DeFranco As one of the biggest events on the hospitality calendar, Christmas brings a sled-load of promotional opportunities for restaurants. 9 Christmas Promotion Ideas 1. In this arrangement, you’d also mutually benefit from cross-promotion. Plus, the email and social tag lines basically write themselves.
Alternating between alcoholic and NA drinks is often promoted as a way to balance indulgence with responsibility. Its effects come from kavalactones , active compounds that interact with the brains GABA receptors, promoting calmness without impairing cognitive function. The short answer: trouble.
” —Paul Clarke Judges were seated in four-person panels and served flights of spirits without identifying information other than the class of spirit and proof. Spirits were then rated individually by each judge, with a top score of 100. Scores from each panel were then averaged.
A Larger Tie-In The term zebra striping is informative. It basically promotes a healthier relationship with drinking and alcohol, so Im all for it. An elongated zebra striped drinking session could see the guest spending more money on drinks than a shorter stay strictly marked by alcoholic beverages consumed.
Director of Marketing and Branding, and former professional snowboarder, Matt Hammer commented: “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle. For more information, visit www.shelterdistilling.com. We want to be in those places too and connect with our people.”
It is an action plan to help create a with strategic priorities that focus on three pillars: promoting positive drinking, championing inclusion and diversity, and pioneering grain-to-glass sustainability; all underpinned by doing business the right way. per cent to 33 percent by 2025,” informs Navdeep.
The 2025 honorees will continue this legacy by promoting a more inclusive, diverse, and supportive environment within the bar and hospitality community. Becky Paskin, Founder of the OurWhisky Foundation, is a driving force in promoting diversity and reshaping perceptions in the whisky industry. What Does Being a Tales Catalyst Mean?
Bartender’s Weekend was created in an effort to promote the “SPIRIT OF HOSPITALITY” that defines our industry. For more information click here Join us in Celebrating the Bar Industry and Supporting its Professionals.
Lowering or removing alcohol from some or all of your cocktails can promote gut, brain, and skin health while also relieving stress and anxiety. GSN Rating: A++ For more information go to: Tenneyson #Tenneyson Black Ginger is unlike any spirit or aperitif you have ever tasted.
The wine industry had been on an upward trajectory since 1997, averaging growth levels over 2% through 2018, according to data from The Beverage Information Group , the data partner of Cheers magazine. Marina Velez is Research Director, Data & Insights for The Beverage Information Group.
” How Templeton once was portrayed, for better or worse, as promotinginformation about where the whiskey was actually distilled in the early days of its more modern story became the subject of a now infamous lawsuit that got people thinking about labeling practices taken more for granted today. .
The simple-to-use site offers the most comprehensive directory of rum brands with detailed information on what they make and other interesting facts around their craft. For rum lovers, the site offers everything you need to explore in one place – brands, locations, production information and the ability to unlock member-only content.
A McKinsey & Company study reveals that 70 percent of global consumers now expect personalisation from brands Travel retail is adapting to this trend by offering curated product offerings, loyalty programs tailored to individual travel habits, and targeted promotions.
The LIVE Awards 2024 will welcome over 600 guests from across the live music sector including promoters, venues, agents, festivals, artist managers and more. The post LIVE AWARDS ANNOUNCE PARTNERSHIP WITH CLUB SODA appeared first on Bar Magazine.
Non-governmental organizations (NGOs) with consultative status at ECOSOC play a crucial role in providing expertise, information, and diverse perspectives within the United Nations Forum.
Bars now engage in tours, host pop-up events, and strategically promote themselves through various channels, including books. Our aim is to deliver a practical and informative session, offering clear insights and actionable strategies. CHILLED: What are you most looking forward to at the Bar and Restaurant Expo?
Guilt-free indulgence and limited time offerings among top trends for next year MONIN, the UK’s leading syrup brand, has unveiled its top trends for 2025, in its enduring commitment to offering the hospitality industry insight, information and education. Boozy café offerings, spritzes, and brunch deals in pubs are on the rise.
Experiential gifting is on the rise, meaning it’s time for you to capture on- and off-premise revenue with unique Valentine’s Day promotions. Include pictures of them in your marketing emails, ads and social posts to promote reservations for Valentine’s Day. Let these menu items speak for themselves.
Breweries in India are now seen leveraging digital channels to engage with consumers, to promote their brands, and to gather valuable feedback to inform product development and marketing strategies. Regulatory Issues Meanwhile, regulatory policies and taxation continue to influence the beer business in India.
KBAPL promotes its brands through various marketing and promotional activities, including events, tastings, social media campaigns, and collaborations with bars and restaurants. The marketing strategy it adopts is important too.
were all planned well in advance keeping all market standards in perspective,” Neeraj informs. The Motivation With all the partners from the same industry, it made sense to launch their own brand instead of just importing and promoting other products. For example, they registered The Glenwalk in the UK first and then in India.
It’s not about who can post the most or promote the brand best. It’s not about who can post the most or promote the brand best. Unlike some other competitions that are all about social media hype, this isn’t an Instagram comp. Unlike some other competitions that are all about social media hype, this isn’t an Instagram comp.
After an informative time with Chayse & Blayne, the bartenders returned to Melbourne for a dinner at Yokimono to enjoy some Japanese flavours and delicious Toki Highballs. Before competition day, finalists were required to promote their signature creations within their respective venues for 2 weeks, to celebrate World Bartender Day.
His experience gives him a unique perspective — a perspective that informed the launch last year of a new beer brand, Lean Brew (which, like most of the other low-calorie brands, is contract-brewed). It helped them to promote the brand to a younger audience, Holmes says, one that shared their focus on health.
She then progressed to the role of Creative Head at Sesame Street India where she led projects focused on simplifying information for children in the form of floor games, board games and flashcards; emphasising themes such as love and health. I listen attentively to the needs and desires of others and create designs that cater to those needs.
Excellent whiskey, he recognized, was more than simply a pleasant experience for the drinker – it was a means of promoting good conversation, close fellowship, and “the interchange of kindly deeds and pleasant thoughts.” GSN Rating: A+ For more information go to: Joseph Magnus #JosephMagnus
According to him, tourism greatly promotes alcobev industry and “If alcobev industry is properly chanellised, it can be a huge job creator, foreign exchange earner and contributor to GDP.” We have got price increase in Haryana only now,” Jagbir informed. There is huge opportunity in tourism and hospitality in India,” Rajan affirmed.
Centr Enhanced is a sparkling beverage designed to “Promote immune functionality, elevate mood, reduce stress, and improve focus, mental clarity, mental energy and memory. GSN Rating: B For more information go to: Drink Centr #CentrEnhanced Review by Kieran Jerome Matthew for Good Spirits News That’s a lot for a 12oz.
Offsite, area consumers will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. GSN Rating: B+ For more information go to: Elijah Craig #ElijahCraig Throughout the course spectators can also find Elijah Craig featured in a signature cocktail at concessions.
The remaining 11 percent comprises specialty beers, including IPAs, stouts, craft brews, and low- calorie options, reflecting a growing diversity in consumer preferences,” informs Gurjas.
Well, according to information publicly accessed via the Alcohol and Tobacco Tax and Trade Bureau ’s COLA Registry, the label for SIRDAVIS Rye Whiskey was approved on 30th January 2024. We also have some speculative information on what the taglines for this whiskey may be. Where Will SIRDAVIS Whiskey Be Produced?
This speaks to a structure and team culture which promotes a healthy work environment. Not expecting anything upwards of 40 hours a week, promoting a four-day work week, listening and engaging in active conversation with staff and caring on a personal level. will have been created by the staff.
We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise. million 9-liter cases, according to preliminary figures from the Beverage Information Group. Overall wine decreased 3.4% in 2023 to 336.6
The brand has performed fairly well as we have been aggressive in our placement strategy by using our relationship with premium outlets as well as leveraging the identity of the brand,” informs Prasan. Prasan informs that it is also the fastest growing tequila in its category around the world (130 percent yearon-year growth).
Following the great success of our past collaborations, we are eager to continue promoting the exceptional spirits of Japan, and are excited to launch the competition for its fourth year. For more information on the competition and to sign up, please click here.
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