Remove Happy Hour Remove Pilsner Remove Zero-Proof
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Who Let the Fizz Out? Why Bubble-Free Booze Is on the Rise

VinePair

Though water stations were plentiful, remembering to hydrate is hard when happy hour is every hour. “I Drinkers fetishize crisp pilsners topped with foamy poofs, while hard seltzers still bubble across a $3 billion landscape. Bloating and burping are proof that life’s not always a gas.

Vodka 111
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Nonalcoholic Beer Is Becoming Essential to the Success of Breweries

Imbibe Magazine

Lockdown alcohol consumption, where Zoom happy hours might occur any hour, couldnt last forever. Two Roads settled on a more cost-effective method of arrested fermentation, using lactose, or milk sugar, to lend silkiness to Road 2 Ruin Zero. The pandemic broke that boozy spell.

Beer 162