Who Let the Fizz Out? Why Bubble-Free Booze Is on the Rise
VinePair
JUNE 4, 2024
Though water stations were plentiful, remembering to hydrate is hard when happy hour is every hour. “I Drinkers fetishize crisp pilsners topped with foamy poofs, while hard seltzers still bubble across a $3 billion landscape. They would drink this all the time, but they didn’t know it existed.”
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