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Who Let the Fizz Out? Why Bubble-Free Booze Is on the Rise

VinePair

Though water stations were plentiful, remembering to hydrate is hard when happy hour is every hour. “I Seeking new audiences, companies are packaging hard teas, alcoholic refreshers, and fruit-infused vodka waters that deliver flavor, not fizz, making for smoother drinking. The latest trend might not be bubbling up.

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Where to Drink in Phoenix

Imbibe Magazine

As a positive offshoot, many cutting-edge bars have judgment-free vibes and menus that give crowd-pleasing Margaritas just as much care and attention as lacto-fermented mushroom infusions. You need to have Metallicas greatest hits in your front pocket and Bob Dylans B-sides in your back pocket, he says. Its a promising playlist.

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Nonalcoholic Beer Is Becoming Essential to the Success of Breweries

Imbibe Magazine

Excess equaled excellence in IPAs and imperial stouts, and customers craved more, more, more. Lockdown alcohol consumption, where Zoom happy hours might occur any hour, couldnt last forever. A Fresh Squeezed Non-Alcoholic IPA from Deschutes Brewery in Bend, Oregon. The pandemic broke that boozy spell.

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