Who Let the Fizz Out? Why Bubble-Free Booze Is on the Rise
VinePair
JUNE 4, 2024
Though water stations were plentiful, remembering to hydrate is hard when happy hour is every hour. “I Seeking new audiences, companies are packaging hard teas, alcoholic refreshers, and fruit-infused vodka waters that deliver flavor, not fizz, making for smoother drinking. The latest trend might not be bubbling up.
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