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This Week's Chicago-Centric Craft Beer Events & Socials

Guys Drinking Beer - Beer News

Now on to some upcoming… This afternoon , head to Hopleaf for a special happy hour with Timmermans , the world’s oldest lambic brewery, as they sample a couple beers new to the US. Tomorrow you can head to Albany Park for the Northwest Brewfest , with over a dozen breweries on hand starting at noon (for VIPs).

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Restaurant Customer Segmentation: Why It’s So Important

SevenRooms

Segmenting your customers will help inform these decisions, including the best channels for your marketing efforts and the most impactful messaging. You want to send two emails: one to big-spenders, inviting them to a VIP dinner at Five Figs, and another to first-timers, thanking them for stopping by for their visit.

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9 Holiday Party Tips to Drive Restaurant Profit

SevenRooms

QR codes : Add a QR code that links to your holiday party information landing page to your posters and postcards. SevenRooms’ reservation tools let you collect payment in advance and store payment information in case you need to enforce your no-show fee. Place postcards promoting them in check holders and in takeout order bags.

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9 Winter Marketing Ideas to Keep Your Restaurant Bustling 

SevenRooms

Tempt diners with happy hour specials and rotating deals to encourage reservations and walk-ins. Once you know new customers are at a table, take the opportunity to grab their information so you can focus on retention. But you can combat this by offering happy hour deals during your restaurant’s slowest hours.