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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

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Five Non-Alc Spirits for Easy Zero Proof Cocktails

Dry Atlas

I plain sailed on beer and gin and tonics for decades, and learned how to make a Negroni after stumbling across one in Italy a few years back. From tea concoctions to all kinds of syrups to plucking up the courage to dive into my copy of “Zero” to make all manner of gorgeous concoctions.

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Review: As Above, So Below Sigil Gin

Drinkhacker

One of AASB’s intriguing products is their high desert dry American gin named Sigil. Native to the Santa Fe area are juniper and piñon, which grow in abundance and make a perfect gin base, according to Shoemaker. It’s clear just by nosing Sigil that the base is a quality grain alcohol, with zero chemical aromas detectable.

Gin 78
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Review: Origen Holistic Spirits Specialty Vodka and Harmony Gin

Drinkhacker

The company is (thank God) not making whiskey or tequila but rather flavored white spirits, including vodka and gin. Origen and Harmony are infused with a proprietary, natural blend of artichoke leaves, elderberries, green tea leaves, and muscadine grapes, and are non-GMO, contain zero sugar, and no artificial colors or flavors.

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Interview with Marcus Sakey, Co-Founder of Ritual Zero Proof

Dry Atlas

In this interview, Marcus Sakey of Ritual Zero Proof shares a personal journey as intriguing as it is unexpected. Knowing what we wanted to achieve let us taste something and say, “well, that’s interesting, but it’s not gin,” or, “you know, that’s delicious, but it’s not tequila.” The spark for his venture?