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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual Zero Proof is also currently the sixth-largest NA brand in the world by value.

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Review: Origen Holistic Spirits Specialty Vodka and Harmony Gin

Drinkhacker

The company is (thank God) not making whiskey or tequila but rather flavored white spirits, including vodka and gin. Origen and Harmony are infused with a proprietary, natural blend of artichoke leaves, elderberries, green tea leaves, and muscadine grapes, and are non-GMO, contain zero sugar, and no artificial colors or flavors.

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Interview with Marcus Sakey, Co-Founder of Ritual Zero Proof

Dry Atlas

In this interview, Marcus Sakey of Ritual Zero Proof shares a personal journey as intriguing as it is unexpected. Your challenge then becomes meeting the customer expectation when you say to them, hey, this is like a tequila, but without the alcohol. Those tasting notes are what we associate with tequila.

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The Ultimate Guide To Craft Mocktails For Dry January

A Bar Above

Today, we see a wide variety of non-alcoholic options under bar menu headings that include Zero ABV , No- and Low-Alcoholic Drinks , Alcohol-Free , NA Options , and Zero Proof. Zero-proof spirits like Seedlip are being produced, marketed, and added to the back bar next to the classics. I started with gin.

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We Ask Yael “Stormborn” Vengroff how to shape today’s cocktail culture

Chilled Magazine

With zero-proof cocktails on the rise, Stormborn says coconut water is a perfect fit. “I oz Blanco Tequila 0.75 oz Gin 3 oz Junmai Sake 0.5 Stormborn has recently been experimenting with sparkling coconut water in her cocktail creations. I am an absolute sucker for anything sparkling. oz Simple Syrup 0.5 oz Mezcal 0.75