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Diageo North America has acquired Ritual ZeroProof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.
Diageo North America has acquired Ritual ZeroProof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says.
On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual ZeroProof Non-Alcoholic Spirits. Ritual ZeroProof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Ritual ZeroProof is also currently the sixth-largest NA brand in the world by value.
With zero-proof cocktails on the rise, Stormborn says coconut water is a perfect fit. “I oz Blanco Tequila 0.75 oz Gin 3 oz Junmai Sake 0.5 Stormborn has recently been experimenting with sparkling coconut water in her cocktail creations. I am an absolute sucker for anything sparkling. oz Simple Syrup 0.5 oz Mezcal 0.75
Today, we see a wide variety of non-alcoholic options under bar menu headings that include Zero ABV , No- and Low-Alcoholic Drinks , Alcohol-Free , NA Options , and ZeroProof. Zero-proof spirits like Seedlip are being produced, marketed, and added to the back bar next to the classics. I started with gin.
British carrier Virgin Atlantic doubles down on zero-proof cocktails by curating a menu with the NA spirit Seedlip. Alaska serves Buffalo Trace and Aviation Gin, while Delta features Du Nord Foundation Vodka among its offerings. When you’re at 30,000 feet, grab a tequila on the rocks and a spare cup.
The company is (thank God) not making whiskey or tequila but rather flavored white spirits, including vodka and gin. Origen and Harmony are infused with a proprietary, natural blend of artichoke leaves, elderberries, green tea leaves, and muscadine grapes, and are non-GMO, contain zero sugar, and no artificial colors or flavors.
Monday : With whiskey and gin alternatives, you can recreate many classic cocktails with Monday’s non-alcoholic spirits. Amass : Although they are known for their alcoholic spirits, Amass also makes a zero-proof spirit using gin botanicals– although they say not to expect a gin proxy, per se.
Gin Monday Gin I have tried so many gin alternatives… I hated gin as a drinker, but as a sober mom, a quality G&T tastes like cheating in the best way possible. Monday Gin tastes like gin. Ritual ZeroProof’s dark rum hits all the marks for tropical cocktails + rum punch. It packs a punch.
Personally, my dad loves Margaritas, so a bottle of Casa Noble’s organic, aged tequila would be an ideal gift for him. If the dads on your list aren’t tequila drinkers, pick up one of these bottles instead: Whiskey lovers : Try Koval — They even have a variety gift pack containing rye whiskey, bourbon, and four-grain.
Last week, Diageo announced that it had acquired Ritual ZeroProof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.
In this interview, Marcus Sakey of Ritual ZeroProof shares a personal journey as intriguing as it is unexpected. Your challenge then becomes meeting the customer expectation when you say to them, hey, this is like a tequila, but without the alcohol. Those tasting notes are what we associate with tequila.
Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $39 / 23.7
He toyed with the concept and landed on a trio of mini Martinis: a Vesper inspired by the popular large-format version from the original location, a smoky mezcal-based interpretation, and, yes, a gin Martini with a giant Spanish olive. Vance Henderson, national ambassador for Hendrick’s Gin, says the 1 to 1.5 People love cute stuff.”
Bill Gilroy (founding partner of Employees Only): I think the income was projected at $4,000 per week, and I very quickly told them they had to put another zero on that. Simon Ford ( Fords Gin ): Bars were doing good drinks and making headlines, but it wasn’t the drinks that were making the headlines. It felt so off for me.
Mocktails — spirit-free sips, no-proof cocktails , nonalcoholic drinks — whatever you want to call them, have come a long way in recent years. Ritual Tequila 1 oz. Zero-proof Three Spirits Livener ½ oz. Gin Alternative ¾ oz. Orange juice 1 oz.
Tequila, with its rich history, distinct flavors, and cultural significance, has captivated many. More recently, the surge in alcohol alternatives has introduced an intriguing update: non-alcoholic tequila. Agrandir Grand] What is non-alcoholic tequila? Let’s dive into this unique spirit. But what exactly is it?
Mocktails — spirit-free sips, no-proof cocktails , nonalcoholic drinks — whatever you want to call them, have come a long way in recent years. Ritual Tequila 1 oz. Zero-proof Three Spirits Livener ½ oz. Gin Alternative ¾ oz. Orange juice 1 oz.
Stock photo courtesy of Ritual ZeroProof RITUAL ZERO-PROOF SPIRITS This brand is such a great non-alcoholic option if the person you’re shopping for loves mocktails but has eliminated alcohol. And if you’re curious about more alcohol-free living, we have several articles about mocktails.
From relaxation bevs to zeroprooftequila, here’s what shows no signs of stopping. In March, Recess launched their ZeroProof Craft Mocktail collection , their first expansion into the non-alc category. More recently, Aura Bora released a zeroproof olive oil martini.
Today, you can elevate your creations with zero-proof spirits, which let you savor the ritual of booze-free cocktails that feel as sophisticated as their alcoholic counterparts. Their full range of zero-proof whiskey, vodka, gin, rum, and tequila alternatives are now available on Amazon. Check it out here.
Some of the popular types of non-alcoholic spirits include those that mimic gin, whiskey, rum, vodka, and liqueurs. Why Would Someone Want to Drink ZeroProof Spirits? Each type aims to replicate the unique flavors and characteristics of the alcoholic version. How is a Non Alcoholic Spirit Made?
Non-alcoholic spirits are distilled beverages that emulate the flavor profiles of traditional spirits like gin and whiskey, but without the alcohol content. Types of non-alcoholic spirits Gin Non-alcoholic gin captures the botanical-rich essence for which traditional gin is renowned. What is a non-alcoholic spirit?
Here, alongside non-alcoholic gins , wines , and cocktails , you might find a non-alcoholic brew or two. Bearing that in mind, consider both non-alc focused marketplaces like The ZeroProof and ProofNoMore , as well as general e-commerce sites like Amazon. Are there other alcohol-free adult drinks?
In our Spicy Margarita ], we use blanco tequila and draw spice from yuzu kosho while most bars will use jalapeño or a spicy tincture.” You still get that tart flavor, but you swap vodka for gin, and add Maraschino liqueur, green Chartreuse , and fresh lime juice.” Christopher Petropoulos, head bartender, Balos , Washington, D.C. “
tequila, amaro, Old Fashioned, etc.), Price: $37 / 750 mL bottle The Free Spirits Company The California-based Free Spirits Company crafts five non-alcoholic alternatives to popular spirits bourbon , gin , tequila , red vermouth , and a red aperitif along with a collection of mocktails.
For instance, Gin & Juice, the RTD line of ready-to-drink cocktails from Snoop Dogg and Dr. Dre, are available Chicago-based Puttshack , a tech-infused mini-golf concept, and the movie house chain AMC Theatres. Pistachio power AF&Co. I think well see alcohol alternatives become more widespread, says King at Evelyns.
Your Summer Cocktail Shopping List 🛒 Essential Ingredients Base Spirits: Premium vodka Light rum Gin Silver tequila Fresh Produce: Lemons Limes Mint Basil Cucumbers Summer berries [Continue with complete shopping list.] Make It Mocktail!
Achieving a similar froth in a zeroproof coffee cocktail requires a bit more effort. Ritual ZeroProof Alternative: A selection of zeroproof alternatives to replicate gin, rum, tequila and whiskey. ." Index What Makes a Great Non-Alcoholic Espresso Martini?
Spirits: Gin (e.g., Beer Margarita: Combine Stone IPA, tequila (e.g., Non-Alcoholic Hop-Ups: Zero-Proof Spring Beer Cocktail Alternatives Non-alcoholic beer cocktails are perfect for those who prefer to abstain from alcohol or are looking for a lighter option. Fruit Beers (e.g., Sours (e.g., Vodka (e.g.,
But while drinkers are opting for spirits such as tequila or bourbon when drinking full-proof or gravitating toward cocktails like the Spritz and Espresso Martini , a different flavor is winning on the sober scene: bitter. It isnt just consumers who are interested in these types of zero-proof spirits, though bartenders are, too.
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