Spiritz

MAY 19, 2024

As Ashish Chopra puts it, by offering exclusive promotions, tailored experiences and personalised recommendations, duty free retailers can capitalise on this trend and drive sales growth in the GTR sector.

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Spiritz

MAY 30, 2024

As part of the original pilot project, three of Pernod Ricard’s spirits brands – Beefeater London Dry gin, Havana Club rum and Absolut Vodka – were successfully deployed in ecoTote format and dispensed in venues using co-branded SmartPour technology.

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VinePair

AUGUST 5, 2024

This bright concoction of ginger beer, vodka, lime and soda in its distinctive copper vessel might not garner the media love of its posher, pre-Prohibition counterparts — except perhaps that time word got out that it’s Oprah Winfrey’s favorite cocktail. Martin acquired the American rights to a large Russian vodka brand called Smirnoff.

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Australian Bartender

OCTOBER 17, 2024

True to its meaning of ‘a place to master the way’, the House of Suntory’s DOJO has done just that for their two champions of the recent HAKU Vodka Martini Competition. Entering a cocktail using classic stirring techniques demonstrated, each HAKUtini had to feature a minimum 45ml of HAKU Vodka and a maximum of five imaginative ingredients.

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The Whiskey Wash

AUGUST 28, 2024

It was founded in 2012 by Philip McDaniel and Mike Diaz and, in the space of just 12 years, has become internationally renowned for its artisanal spirits including whiskey, vodka, rum, and gin. We remain committed to promoting craft distilling and its benefits for our community, the state of Florida, and the industry nationwide.”

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Spiritz

AUGUST 15, 2024

Soju is often called the Korean vodka, since it is smooth, mild, and mostly neutral, but it clocks in at about half the alcohol content. Impressive Portfolio KBAPL introduced the world’s most popular soju, Chum Churum, to the Indian market and expanded its portfolio to include wine, tequila, vodka and gin.

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A Bar Above

SEPTEMBER 30, 2024

Copyright A Bar Above, generated with AI Official Challenge: Go Sober for October If you really want to make this Facebook official, you can join the MacMillan Cancer Support challenge , which raises money for people with cancer by promoting the “Go Sober for October” campaign. ’s vodka alternative.

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Cheers

DECEMBER 18, 2023

Spruced Up Spritz: A vivid green sip mixing Hendrick’s gin, Midori liqueur, La Marca prosecco and seltzer. Triple Berry Sleigh Ride Shooter: Smirnoff vodka, blackberry, cranberry, lemon and strawberry sugar. The Flying Reindeer: Bacardi rum, Midori, agave, citrus and Red Bull Red Watermelon.

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Cheers

FEBRUARY 15, 2024

Across all markets tracked by IWSR in a 2021 study, spirit-based RTDs — especially those made with vodka — held 45% category volume share and are driving innovation. The popularity of spirit-based RTDs could be linked to a desire for more potent potables. “I The competition makes it difficult to go head-to-head with the well-known brands.

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PubClub

MAY 1, 2024

Shelter makes whiskey and bourbon, gin, tequila, vodka, rum and canned cocktails “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle, said Director of Marketing and Branding and former Professional Snowboarder Matt Hammer.

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Spiritz

JULY 18, 2024

The Evolving Trend The trend the world over is shifting from brown spirits to clear or white spirits and Prasan is of the opinion that tequila is way more interesting than vodka and gin. The Road Ahead As of now, the company is engaging with bartenders, bars, restaurants and retail stores to promote the brand in India.

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Cheers

MARCH 11, 2024

A bottle of the same wine or beer you drink every evening at home, or would you opt for The Salty Sailor, a cocktail that partners with a renowned distillery to deliver the flavors of locally sourced sea salt, tangy citrus vodka and a splash of ocean-inspired botanicals? Of course, some will opt for the same old drink they’re used to.

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Spiritz

MAY 23, 2024

There are a whole lot of other strategies such as in-house promotions, the presence of knowledgeable retail ambassadors and digital conveniences that have come into play to make the duty-free shopping experience turn into an enjoyable memory, says Leila Stansfield, Managing Director, Bacardi Global Travel Retail.

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Tales of the Cocktail

DECEMBER 18, 2023

The Dry Espresso Martinis must consist of: 2 oz Absolut Vodka 1 oz Kahlua Coffee Liqueur 1 oz espresso 3 espresso beans Docked time for each stain and spill based on size, the competitor who comes out as the fastest and cleanest will be the winner of each local event. Participation is determined on a first-come, first-served basis.

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Drinkhacker

JULY 30, 2024

It was brand ambassadorial, so lots of promotion, lots of education, trying to go on premise, off premise. After Covid, I spent two years specifically on luxury spirits, which was a really good introduction and education into the kind of world I’m in now, where we’re talking high end whiskeys, gins, vodkas, everything in between.

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Dry Atlas

APRIL 24, 2024

Non-alcoholic spirits are distilled beverages that emulate the flavor profiles of traditional spirits like gin and whiskey, but without the alcohol content. Types of non-alcoholic spirits Gin Non-alcoholic gin captures the botanical-rich essence for which traditional gin is renowned. What is a non-alcoholic spirit?

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Old Liquors Magazine

MAY 30, 2023

On the one hand, such dishes and drinks are just as commonly used for promotional purposes as they are for the enjoyment of a restaurant’s clientele (nothing pulls in the elite crowds like a record-breaking morsel, after all). Vodka for the elites Vodka has long been associated with ideas of Russian imperial glamour. Petersburg.

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Tales of the Cocktail

MAY 13, 2024

This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Futures Lab The Future of A.I. The finals will be a can’t-miss event as the 20 women+ semi-finalists from across the country come together to compete in a timed, tournament-style cocktail-making event.

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Tales of the Cocktail

MAY 13, 2024

This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Futures Lab The Future of A.I. The finals will be a can’t-miss event as the 20 women+ semi-finalists from across the country come together to compete in a timed, tournament-style cocktail-making event.

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Speed Rack Hospitality Bar Bartender 52

Chilled Magazine

APRIL 11, 2024

With more than 20 years of beverage industry experience, Jeff takes on the promotion following a successful run leading the company’s business in Canada where he served as Vice President and General Manager. Jeff reports to Tony Latham, Regional President of Bacardi North America, and is based in Coral Gables, Florida.

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Cheers

APRIL 29, 2024

“Empress is still a young, developing brand that has nearly tripled its national distribution over the past two years,” says Eric Dopkins, CEO and founder of Milestone Brands, whose collection of Growth Brands winners includes the Rising Star Empress 1908 Gin. Broken Shed Vodka is another brand with a charitable focus. “A

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Drinkhacker

JANUARY 28, 2025

CN Martinis made without vermouth If you ask me for a Martini without vermouth, youre just drinking straight vodka (or gin) out of a Martini glass. So either you dont like Martinis or you dont like the taste of vodka (or gin). CN Whats up with vodka? Isnt all vodka supposed to be just vodka?

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Spiritz

DECEMBER 19, 2024

“Short Story’s portfolio contains a pot-distilled classic London dry gin, a charcoalfiltered grain vodka, and an IndoCaribbean white rum,” informs Pankaj. Short Story was launched by Third Eye Distillery as a portfolio of three white spirits in October 2022 with Pankaj leading the product as its Brand Director.

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Advanced Mixology

NOVEMBER 12, 2024

A signature drink separates a bar from the others, whether it’s a lime juice margarita or a classic gin cocktail with a twist. Well-known drinks like the classic gin and tonic or a champagne cocktail create identity and brand recognition. Themed Events and Promotions Mixology excels at themed events by matching drinks to the theme.

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Spiritz

JANUARY 13, 2025

The company sources the jaggery for its rum from a town called Mandya in Karnataka, aligning with the values of supporting local communities and promoting eco-friendly practices in production. This would help promote the ‘Made in India’ spirits in global trade fairs and create campaigns to enhance the image of Indian rums.

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Mixologists

FEBRUARY 28, 2025

For example, a neutral vodka will act as a blank canvas, while a bourbon will impart its own caramel and vanilla notes. Prickly pear, with its sweet and tangy notes, can be used to create vibrant pink infusions, adding a refreshing twist to tequila or vodka.

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Mixologists

JANUARY 16, 2025

By modulating the body's stress response systems, these natural compounds can promote a sense of calm, improve focus and concentration, and even enhance athletic performance. Teas: Herbal, green, and black teas can serve as excellent non-alcoholic bases, contributing their own health-promoting compounds.

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Mixologists

JANUARY 16, 2025

By modulating the body's stress response systems, these natural compounds can promote a sense of calm, improve focus and concentration, and even enhance athletic performance. Teas: Herbal, green, and black teas can serve as excellent non-alcoholic bases, contributing their own health-promoting compounds.

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Mixologists

FEBRUARY 20, 2025

Promoting Circularity: Composting waste (e.g., Prairie Organic Vodka, Junipero Gin): Look for organic certifications. Composting and recycling minimize waste and promote a circular economy, reducing landfill contributions. Sourcing Responsibly: Choosing local, seasonal, and organic ingredients (e.g., using LED lighting).

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PubClub

NOVEMBER 7, 2024

Spirits : Liquor delivery services typically carry vodka, whiskey, rum, gin, tequila, and more. Check for Promotions : Many liquor delivery platforms offer discounts, especially for first-time users. Most services offer a wide range of alcoholic beverages, including: Beer : From local craft brews to international favorites.

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Good Spirits News

MARCH 7, 2025

Increased Exposure: Take advantage of pre-event promotional campaigns to spotlight your brand. A Special Opportunity: Special Entry Deadline Is March 12, 2025 Entering the Bartender Spirits Awards before the March 12, 2025 Special Pricing Deadline ensures your spirits receive: Reduced Entry Fees: Save more by acting early.

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Chilled Magazine

NOVEMBER 28, 2024

Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. For more information, visit: www.pernod-ricard-usa.com. 

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Mixologists

FEBRUARY 5, 2025

The large Irish diaspora, particularly in the United States, played a significant role in promoting and popularizing Irish whiskey abroad. Irish distillers, particularly those in Dublin, were also adept at marketing their product, establishing strong export markets in the United States, Canada, and other parts of the world.

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Mixologists

FEBRUARY 27, 2025

This focus on local flavors not only enhances the quality of cocktails but also supports local economies and promotes sustainable practices. Consider the rise of indigenous Peruvian fruits in pisco sours, or the use of native Australian botanicals in gin. For example, infusing vodka with Sichuan peppercorns or rum with star anise.

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