VinePair

OCTOBER 21, 2024

It’s a green flag because it’s been created and promoted by a young team of amazing Irish people who put relationships before budgets, and it represents a new era of contemporary, progressive products in the category. If a bar has this, they care about who they support within Irish whiskey.

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VinePair

DECEMBER 21, 2023

There were heists and high-speed chases over stolen Champagne , drunk animals and tequila bottles filled with liquid meth — and that’s just the beginning. Man Allegedly Removed From Flight After Fight Over a Gin & Tonic Credit: Chalabala -stock.adobe.com Look. Here are 10 of the most ridiculous booze news stories from 2023.

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Spiritz

JULY 29, 2024

Halewood Artisanal Spirits is ramping up a powerful activation programme for its Whitley Neill Gin and Dead Man’s Fingers brands. Both brands are set to feature in selected UK and European locations over the summer months, with Q3 and Q4 promotions also planned.

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Cheers

DECEMBER 18, 2023

Spruced Up Spritz: A vivid green sip mixing Hendrick’s gin, Midori liqueur, La Marca prosecco and seltzer. Peppermint Christmas in Jalisco: Patron silver tequila, chilled Ghirardelli cocoa, whipped vanilla foam and peppermint. Henny Sweater Weather: A chilled house-mulled cider made with Hennessy V.S

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Cheers

JANUARY 2, 2024

While January is always a good time to promote your no-ABV beverages, keep in mind that consumers today opt for nonalcoholic drinks throughout the year, and sometimes even during the same drinking occasion that they’re having a spirited cocktail. Ritual Tequila 1 oz. Gin Alternative ¾ oz.

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PubClub

MAY 1, 2024

Shelter makes whiskey and bourbon, gin, tequila, vodka, rum and canned cocktails “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle, said Director of Marketing and Branding and former Professional Snowboarder Matt Hammer.

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Cheers

JANUARY 3, 2024

While January is always a good time to promote your no-ABV beverages, keep in mind that consumers today opt for nonalcoholic drinks throughout the year, and sometimes even during the same drinking occasion that they’re having a spirited cocktail. Ritual Tequila 1 oz. Gin Alternative ¾ oz.

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PubClub

AUGUST 14, 2024

As part of its Cocktails for a Cause program, $1 from each drink will go to the association, which focuses on promoting public safety in the coastal and aquatic environment through educational and charitable means and the promotion of high standards of the lifesaving profession. 12 Grove St. . $12 12 Grove St.

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Spiritz

MAY 23, 2024

There are a whole lot of other strategies such as in-house promotions, the presence of knowledgeable retail ambassadors and digital conveniences that have come into play to make the duty-free shopping experience turn into an enjoyable memory, says Leila Stansfield, Managing Director, Bacardi Global Travel Retail.

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Cheers

FEBRUARY 15, 2024

Priced at $24 each (two servings per can), the RTD line includes When Honey met Passion, with Aviation gin; Bonfire at Banana Bay, with Del Maguey mezcal; What-a-Melon, featuring Santa Teresa rum; and Mind You Coconut, Wilson, featuring Avion tequila. The competition makes it difficult to go head-to-head with the well-known brands.

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Tales of the Cocktail

DECEMBER 18, 2023

Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet.

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Dry Atlas

APRIL 24, 2024

Non-alcoholic spirits are distilled beverages that emulate the flavor profiles of traditional spirits like gin and whiskey, but without the alcohol content. Types of non-alcoholic spirits Gin Non-alcoholic gin captures the botanical-rich essence for which traditional gin is renowned. What is a non-alcoholic spirit?

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Old Liquors Magazine

MAY 30, 2023

On the one hand, such dishes and drinks are just as commonly used for promotional purposes as they are for the enjoyment of a restaurant’s clientele (nothing pulls in the elite crowds like a record-breaking morsel, after all). On the other, the “point” of it all is no different than the “point” of driving an Aston Martin.

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Spiritz

JULY 11, 2024

In a candid conversation with Bishan Kumar, he expresses delight over India’s growing affinity for tequila and heightened appreciation for Mexican cuisine. The Ambassador remains dedicated to supporting Mexican companies promoting tequila in India while preserving the true essence of this iconic Mexican spirit.

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Chilled Magazine

APRIL 11, 2024

With more than 20 years of beverage industry experience, Jeff takes on the promotion following a successful run leading the company’s business in Canada where he served as Vice President and General Manager. Jeff reports to Tony Latham, Regional President of Bacardi North America, and is based in Coral Gables, Florida.

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Cheers

APRIL 2, 2024

The category has faced fierce competition from straight whiskey and tequila, as well as the ready-to-drink (RTD) segments, says Marina Velez, research director, Data & Insights for The Beverage Information Group. After more than five years of consecutive annual growth, volume consumption for Canadian whisky contracted 1.6%

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Cheers

APRIL 29, 2024

Whiskey and tequila enjoyed another year of growth in 2023, albeit at numbers more “solid” than “explosive.” The ‘indigo’ blue gin makes the most distinctive cocktails that colors truly change with the mixer’s PH levels, leaving consumers with a beautiful botanical gin cocktail experience.” Like burgers, like tequila.

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Advanced Mixology

NOVEMBER 12, 2024

A signature drink separates a bar from the others, whether it’s a lime juice margarita or a classic gin cocktail with a twist. Well-known drinks like the classic gin and tonic or a champagne cocktail create identity and brand recognition. Themed Events and Promotions Mixology excels at themed events by matching drinks to the theme.

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Mixologists

FEBRUARY 28, 2025

Prickly pear, with its sweet and tangy notes, can be used to create vibrant pink infusions, adding a refreshing twist to tequila or vodka. Desert sage, with its aromatic and herbaceous qualities, adds a layer of complexity to spirits like gin or bourbon, creating a savory and earthy flavor.

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PubClub

NOVEMBER 7, 2024

Spirits : Liquor delivery services typically carry vodka, whiskey, rum, gin, tequila, and more. Check for Promotions : Many liquor delivery platforms offer discounts, especially for first-time users. Most services offer a wide range of alcoholic beverages, including: Beer : From local craft brews to international favorites.

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Good Spirits News

MARCH 7, 2025

Increased Exposure: Take advantage of pre-event promotional campaigns to spotlight your brand. A Special Opportunity: Special Entry Deadline Is March 12, 2025 Entering the Bartender Spirits Awards before the March 12, 2025 Special Pricing Deadline ensures your spirits receive: Reduced Entry Fees: Save more by acting early.

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Chilled Magazine

NOVEMBER 28, 2024

Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. For more information, visit: www.pernod-ricard-usa.com. 

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Mixologists

FEBRUARY 27, 2025

This focus on local flavors not only enhances the quality of cocktails but also supports local economies and promotes sustainable practices. Consider the rise of indigenous Peruvian fruits in pisco sours, or the use of native Australian botanicals in gin. For example, the resurgence of the "Negroni" and its variations.

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