VinePair

DECEMBER 24, 2024

It’s a sophisticated yet simple cocktail, often overshadowed by its gin-based cousin, the Negroni. Its basically a Negronis whiskey-loving cousin: Swap out the gin for bourbon or rye, and you get this amazing balance of smoky caramel notes, herbal bitterness from Campari, and just a hint of sweetness from the vermouth.

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Bartender Bartending Whiskey Cocktail Culture 105

Chilled Magazine

DECEMBER 6, 2023

Beebe started slinging around NYC proper and ended up behind the bar at Momofuku Ssam Bar and was eventually promoted to the Head Bartender there. Beebe remained there for about a year, then moved back to his hometown of NYC and landed a gig at Blue Hill Stone Barns and completed their Front of House and Restaurant Management program.

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Head Bartender Bartender Bartending Promoter 264

Advanced Mixology

JANUARY 16, 2025

Promote Dietary Inclusivity Attract vegetarians with organic food and drink options. Holidays: Capitalize on unofficial holidays like World Cocktail Day and International Gin and Tonic Day. Capitalize on the increasing demand by creating flavorful, sophisticated beverages that cater to various preferences.

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Bar Mocktails Wine Promoter 97

Spiritz

DECEMBER 22, 2023

When Varun Jain, CEO and Founder, Smoke Lab, decided to launch a unique sipping gin, Mohulo for the Indian market, he knew he would be charting a new and trailblazing path. As such, the gin needed to have something very authentic, something very different. Mohulo gin is a limited release of 2,000 cases worldwide.

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Gin Promoter Promotion Bottling 110

Australian Bartender

FEBRUARY 21, 2024

Archie Rose returns for the fourth time as Official Gin Partner to Sydney Gay & Lesbian Mardi Gras 2024, bringing their award-winning range of gins to venues around Sydney, underpinned by the message: Proudly Sydney, Proudly For Everyone. The theme ‘Our Future’ is pertinent for us all to consider this year.

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Gin Promoter Promotion Hospitality 98

Imbibe Magazine

AUGUST 28, 2024

We are also thrilled to once again partner with Aviation American Gin as the official American gin of Negroni Week and to announce that the brand will be making a donation of $50,000 to Slow Food. Together with Imbibe and Slow Food, we look forward to extending our commitment as we raise a toast to Negroni Week 2024.”

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Gin Mixology Hospitality Bar 237

Chilled Magazine

JUNE 10, 2024

Bar Convent Brooklyn is an event for spirit-loving folks to get together and grow together in a space that promotes sustainability, diversity, and innovation in the bar industry. We ask Jackie Williams, Event Vice President of Bar Convent Brooklyn to tell us what we should expect and what we won’t want to miss at tomorrow’s event.

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Bar Speed Rack Hospitality Bartender 263

Bar Magazine

AUGUST 12, 2024

Erika highlighted the introduction of ‘No-Dig Beds,’ a method aimed at promoting soil health and preventing carbon release, which is crucial for maintaining biodiversity. Barmalade : Secret Garden Lemon Verbena Gin, Rye Whisky, Marmalade, Yellow Chartreuse, Grande Joséiane, and Bergamot Soda.

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Promoter Promotion Bar Gin 52

VinePair

MARCH 15, 2024

With a history that spans centuries, it’s no surprise that gin has found itself at the receiving end of all sorts of tweaks and adjustments. With that in mind, it’s always so refreshing to taste a gin where juniper is not only present but actively celebrated.”

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Gin Bar Tools Promoter Promotion 116

Imbibe Magazine

SEPTEMBER 24, 2024

And Martini lovers at Shinji’s Bar in Manhattan’s Flatiron District will get to enjoy a New York-focused version of its Honeypenny, featuring beeswax-washed vodka, a house-made aperitif with golden raisins and honey, mead, and gins. Left to right: The Portrait Bar’s Mapo District.

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Bartender Bartending Barback Barback 299

Spiritz

MAY 19, 2024

As Ashish Chopra puts it, by offering exclusive promotions, tailored experiences and personalised recommendations, duty free retailers can capitalise on this trend and drive sales growth in the GTR sector.

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Promoter Promotion Liquor Alcohol 103

A Bar Above

SEPTEMBER 30, 2024

Copyright A Bar Above, generated with AI Official Challenge: Go Sober for October If you really want to make this Facebook official, you can join the MacMillan Cancer Support challenge , which raises money for people with cancer by promoting the “Go Sober for October” campaign. To join, simply visit their site here and sign up.

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Mocktails Alcohol Zero-Proof Tinctures 225

Spiritz

MAY 30, 2024

As part of the original pilot project, three of Pernod Ricard’s spirits brands – Beefeater London Dry gin, Havana Club rum and Absolut Vodka – were successfully deployed in ecoTote format and dispensed in venues using co-branded SmartPour technology.

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Promoter Promotion Vodka Club 101

The Whiskey Wash

APRIL 25, 2024

The distillery is known for distilling a range of spirits including gin, agave, whiskey, and bourbon. Director of Marketing and Branding, and former professional snowboarder, Matt Hammer commented: “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle.

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Promoter Promotion Gin Whiskey 105

The Whiskey Wash

SEPTEMBER 10, 2024

Selected by Stake’s drivers, Valtteri Bottas and Zhou Guanyu, as the team’s official whiskey, the rye was “finnished” (if you’ll pardon the pun) in OΛTH Gin barrels, the gin brand owned by the Finnish driver, Valtteri Bottas. The hilarious promotional video features Bottas himself asking “What is fast?”

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Gin Whiskey Highball Promoter 105

Imbibe Magazine

MARCH 5, 2024

Croatia & Slovenia Samo Simjanovski | Kavarna Moderna | Ljubljana Alen Šišić | Napoleon Caffe | Črnomelj Tristan Romih | Dobrine | Celje Gal Aleksej | Restaurant Milka | Kranjska Gora Benjamin Skafar | Hotel Lonca | Škofja Loka Jan Križaj | Kavarna Moderna | Ljubljana Lovro Vetrih | Niagara Cocktail Bar | Maribor Mauro Buljanović | Beach Bar Bamboo (..)

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Club Bartender Bartending Bar 278

Good Spirits News

OCTOBER 9, 2024

PROOF ’24 is presented by the Washington Distillers Guild , a 501(c)6 non-profit organization that represents and works to promote the success of distilleries located in the state through industry education, legislative efforts, and an active board of directors comprised of distillery owners and industry members in Washington.

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Gin Liqueur Promoter Promotion 98

The Whiskey Wash

AUGUST 28, 2024

It was founded in 2012 by Philip McDaniel and Mike Diaz and, in the space of just 12 years, has become internationally renowned for its artisanal spirits including whiskey, vodka, rum, and gin. We remain committed to promoting craft distilling and its benefits for our community, the state of Florida, and the industry nationwide.”

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Promoter Promotion Vodka Whiskey 98

Spiritz

AUGUST 15, 2024

Impressive Portfolio KBAPL introduced the world’s most popular soju, Chum Churum, to the Indian market and expanded its portfolio to include wine, tequila, vodka and gin. In addition, the company offers two wine brands too: Classic Reina French wine range and Cinquena Australian wine range.

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Promoter Promotion Alcohol Vodka 104

Drinkhacker

DECEMBER 15, 2023

Oakside is, however, the first brand I’ve encountered that promotes the provenance of its modifiers as much as it does its base spirits. While the latter – currently gin, rye, and bourbon – are all produced at Two James Distillery in Michigan, the company relies on an impressive mix of artisan producers in California, Washington, D.C.,

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Bitters Gin Promoter Promotion 115

Australian Bartender

OCTOBER 17, 2024

Judged on a refined, smooth tasting serve; balance, harmony and complexity were all integral components, as well as Japanese cocktail ‘ Omotenash i’ (memorable detailed service whole-heatedly looking after guests), in-venue / digital promotion and cocktail listings across 3 weeks in September where they were formally judged and mystery shopped.

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Vodka Promoter Promotion Bartender 98

Spiritz

JULY 11, 2024

The Ambassador remains dedicated to supporting Mexican companies promoting tequila in India while preserving the true essence of this iconic Mexican spirit. What are your main focus areas to attract investment and promote collaboration between Mexico and India? Efforts to promote Mexico as a tourist destination are robust.

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Tequila Promoter Promotion Gin 98

The Whiskey Wash

MAY 21, 2024

The cocktail featured Old Dominick’s Gin and Acme’s Hot Chicken Spice. Also included in the top prize was $500 in cash, seasonal menu inclusion at Acme Feed & Seed, a cocktail set from Cocktail Kingdom, and promotion via Tennessee Whiskey Trail outlets.

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Whiskey Promoter Promotion Gin 98

Spiritz

FEBRUARY 22, 2024

Rakshay is now working on promoting his product across India; targeting consumers who are bold, expressive and sophisticated. Lots of people had switched from whisky and gin to tequila for its health benefits and interesting and flavourful character.

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Tequila Promoter Promotion Hospitality 109

VinePair

AUGUST 5, 2024

The Gin-Gin Mule , bartender Audrey Saunders’s early-aughts creation that subs in gin for vodka and borrows a minty garnish from the Mojito (or perhaps Winfrey), rounded out the list at No. The OG Influencer Cocktail? The rest was, as they say, history.

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Vodka Beer Gin Bartender 111

VinePair

DECEMBER 28, 2023

Bootlegged and diluted whiskey, bathtub gin, and backwoods moonshine were indeed all consumed in great quantities in the era’s underground bars and speakeasies. What’s striking is that distilleries continued to package and promote their whiskey in a way that went above and beyond what a medicinal whiskey would entail.”

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Whiskey Promoter Promotion Bottling 128

Good Spirits News

AUGUST 27, 2024

The classic Negroni has a storied history from its Italian origin in 1919, when the renowned Count Camilo Negroni asked bartender Fosco Scarselli to strengthen his favorite cocktail – the Americano – by replacing soda water with a splash of gin. Wherever you celebrate Negroni Week, Campari reminds you to please do so responsibly.

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Bartender Bartending Gin Hospitality 98

Cheers

APRIL 2, 2024

The multi-year partnership included several branding placements and activations at Little Caesars Arena, inclusions in Red Wings game broadcasts, and promotions on both J.P. Bearface, for instance, last year promoted the Old Fearless, which combines Bearface Triple Oak Whisky with charred cedar bites and maple syrup.

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Whiskey Promoter Promotion Cocktail Culture 105

A Bar Above

SEPTEMBER 30, 2024

Copyright A Bar Above, generated with AI Official Challenge: Go Sober for October If you really want to make this Facebook official, you can join the MacMillan Cancer Support challenge , which raises money for people with cancer by promoting the “Go Sober for October” campaign. To join, simply visit their site here and sign up.

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Mocktails Alcohol Zero-Proof Tinctures 130

VinePair

DECEMBER 6, 2023

The organization’s mission statement proudly boasts that the festival was created to “celebrate, educate, enrich, and promote the Lowcountry’s diverse culinary + hospitality community through world-class experiences.”

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Wine Zero-Proof Live Music Live Music 105

Spiritz

FEBRUARY 16, 2024

For instance, craft gin is now becoming popular. Rakshay is now working on promoting his product across India, targetingconsumers who are bold, expressive and sophisticated. For a great many of them alcoholic beverage is emerging as a lifestyle choice and health and convenience influences their purchases.

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Alcohol Promoter Promotion Gin 109

Cheers

APRIL 10, 2024

Several bars and restaurants have planet-positive promotions that give back to environmental causes. The Dirty Pearls, made with Bombay Sapphire gin, dry vermouth, olive brine orange bitters, sea salt (a nod to the oceans it will support) and absinthe, is garnished with an olive and a spoonful of sustainably sourced caviar.

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Infusions Rum Promoter Promotion 111

PubClub

AUGUST 14, 2024

As part of its Cocktails for a Cause program, $1 from each drink will go to the association, which focuses on promoting public safety in the coastal and aquatic environment through educational and charitable means and the promotion of high standards of the lifesaving profession. 12 Grove St.

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Happy Hour Promoter Promotion Nightlife 52

The Whiskey Wash

OCTOBER 18, 2024

Mother Earth Carolina Rye Whiskey Medal: Double Gold Tasting Notes: Hazelnut, cocoa, spice BUY NOW: Not currently available at retail Mother Earth Spirits was founded in 2008 by Stephen Hill and Trent Mooring and has been producing high-quality spirits including whiskey, gin, and rye in North Carolina.

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Whiskey Promoter Promotion Gin 98

Cheers

JANUARY 2, 2024

While January is always a good time to promote your no-ABV beverages, keep in mind that consumers today opt for nonalcoholic drinks throughout the year, and sometimes even during the same drinking occasion that they’re having a spirited cocktail. Gin Alternative ¾ oz. Basil-thyme syrup ¾ oz.

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Mocktails Simple Syrup Mixologist Zero-Proof 105

PubClub

MAY 1, 2024

Shelter makes whiskey and bourbon, gin, tequila, vodka, rum and canned cocktails “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle, said Director of Marketing and Branding and former Professional Snowboarder Matt Hammer.

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Promoter Promotion Vodka Tequila 52

Cheers

JANUARY 3, 2024

While January is always a good time to promote your no-ABV beverages, keep in mind that consumers today opt for nonalcoholic drinks throughout the year, and sometimes even during the same drinking occasion that they’re having a spirited cocktail. Gin Alternative ¾ oz. Basil-thyme syrup ¾ oz.

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Mocktails Simple Syrup Mixologist Zero-Proof 98