VinePair

DECEMBER 26, 2023

The refreshing cocktail, made with gin , lemon juice, simple syrup, and Champagne, is also easy to make. The liqueur was allegedly chosen to recreate the color of the region’s beloved red wines. Created sometime in the 1930s, the Air Mail’s recipe was first recorded in a Bacardí promotional pamphlet.

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Simple Syrup Bitters Mixologist Bartender 124

Spiritz

JULY 29, 2024

Halewood Artisanal Spirits is ramping up a powerful activation programme for its Whitley Neill Gin and Dead Man’s Fingers brands. Both brands are set to feature in selected UK and European locations over the summer months, with Q3 and Q4 promotions also planned.

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Promoter Promotion Liqueur Tequila 59

Cheers

DECEMBER 18, 2023

Spruced Up Spritz: A vivid green sip mixing Hendrick’s gin, Midori liqueur, La Marca prosecco and seltzer. Cocktail highlights include: TGI Fridays holiday cocktail lineup. Henny Sweater Weather: A chilled house-mulled cider made with Hennessy V.S

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Shooter Simple Syrup Liqueur Vodka 109

Australian Bartender

FEBRUARY 12, 2024

See below a few promotions and events that are happening around AU and NZ — make sure to check them out before Sunday, 25 th February. James Cooke @ Now and Then : “For the period of February 11th-25th, Now & Then will be promoting James’ The Perfect Blend Cocktail: ‘Lanterns’. Contact Ana for more details!

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Bartending Bartender Highball Promoter 98

VinePair

OCTOBER 21, 2024

It’s a green flag because it’s been created and promoted by a young team of amazing Irish people who put relationships before budgets, and it represents a new era of contemporary, progressive products in the category. If the [bar] team has put effort into finding this liqueur, that means they must put the same effort into making their drinks.”

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Bar Bottling Bartender Bartending 105

Tales of the Cocktail

DECEMBER 18, 2023

The Dry Espresso Martinis must consist of: 2 oz Absolut Vodka 1 oz Kahlua Coffee Liqueur 1 oz espresso 3 espresso beans Docked time for each stain and spill based on size, the competitor who comes out as the fastest and cleanest will be the winner of each local event. . ©2023 IMPORTED BY ABSOLUT SPIRITS CO., NEW YORK, NY.

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Liqueur Gin Tequila Bartending 52

PubClub

JULY 15, 2024

Picasso Was a Polynesiac: How Tikis Inspired Modern Art Punch: The 1000 Cocktail Trick Makalapua Macrame The Opulent Grandeur of Los Angeles Architecture Latinos in Tiki: Cultural Influence and Innovation San Diego Bartender Battle Ingredients Planetary Rum, Diamond Reserve Rum, and Bauchant Orange Liqueur. Secret Ingredient TBD.

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Tiki Rum Promoter Promotion 52

Tales of the Cocktail

MAY 13, 2024

This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Futures Lab The Future of A.I. The finals will be a can’t-miss event as the 20 women+ semi-finalists from across the country come together to compete in a timed, tournament-style cocktail-making event.

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Speed Rack Hospitality Bar Bartender 52

Tales of the Cocktail

MAY 13, 2024

This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Futures Lab The Future of A.I. The finals will be a can’t-miss event as the 20 women+ semi-finalists from across the country come together to compete in a timed, tournament-style cocktail-making event.

Speed Rack 52

Speed Rack Hospitality Bar Bartender 52

Chilled Magazine

MARCH 4, 2024

This is why there is no difference between EU & US Absinthe, respectively 35 ppm and 10 ppm, an argument often used to promote European Absinthe over American Absinthe. Absinthe is a lot like gin, a distilled spirit with botanicals. Truth is, true Absinthe is essentially the same regardless of where it is made.

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Digestif Gin Liquor Alcohol 246

Cheers

APRIL 2, 2024

Cinnamon-flavored Canadian whisky Fireball is perhaps the best known, though it’s typically classified as a liqueur. The multi-year partnership included several branding placements and activations at Little Caesars Arena, inclusions in Red Wings game broadcasts, and promotions on both J.P.

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Whiskey Promoter Promotion Cocktail Culture 105

Cheers

APRIL 29, 2024

“Empress is still a young, developing brand that has nearly tripled its national distribution over the past two years,” says Eric Dopkins, CEO and founder of Milestone Brands, whose collection of Growth Brands winners includes the Rising Star Empress 1908 Gin. Premiumization also comes in the form of local, better ingredients.

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Tequila Vodka Gin Alcohol 105

Mixologists

FEBRUARY 27, 2025

These innovative products often utilize botanical distillates and natural flavorings to emulate the intricate flavor profiles of gin, whiskey, or rum, offering a compelling alternative for those seeking the experience of a classic cocktail without the alcohol.

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Mixology Mocktails Aperitif Mixologist 52

Good Spirits News

MARCH 7, 2025

Increased Exposure: Take advantage of pre-event promotional campaigns to spotlight your brand. A Special Opportunity: Special Entry Deadline Is March 12, 2025 Entering the Bartender Spirits Awards before the March 12, 2025 Special Pricing Deadline ensures your spirits receive: Reduced Entry Fees: Save more by acting early.

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Bartender Bartending Hospitality Cocktail Culture 54

Chilled Magazine

NOVEMBER 28, 2024

Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. For more information, visit: www.pernod-ricard-usa.com. 

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Whiskey Gin Liqueur Tequila 234

Mixologists

FEBRUARY 5, 2025

The large Irish diaspora, particularly in the United States, played a significant role in promoting and popularizing Irish whiskey abroad. Its balanced flavor profile, with notes of honey, vanilla, and spice, pairs well with a variety of ingredients, from citrus and herbs to bitters and liqueurs. Recipe: 2 oz Irish Whiskey 0.75

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Highball Whiskey Simple Syrup Bitters 52

Mixologists

FEBRUARY 27, 2025

This focus on local flavors not only enhances the quality of cocktails but also supports local economies and promotes sustainable practices. Consider the rise of indigenous Peruvian fruits in pisco sours, or the use of native Australian botanicals in gin. For example, the resurgence of the "Negroni" and its variations.

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Mixologist Mixology Molecular Mixology Infusions 52