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ZeroProof Collective (ZPC) introduced non-alcoholic wines for the first time in the event’s history. Paul Magazine recognized the growing demand for elevated non-alcoholic options at their events to offer a more inclusive experience for all attendees,” she explained.
Their partnership began with a shared passion for creating unique and experiential impacts in the event space. Outside of traditional hospitality, Stormborn serves as the VP of Beverage and Operations for globally recognized events such as Mayan Warriors, Boiler Room, and STRANGER THAN. I am an absolute sucker for anything sparkling.
British carrier Virgin Atlantic doubles down on zero-proof cocktails by curating a menu with the NA spirit Seedlip. In keeping with their pop-up cocktail events, La Compagnie also hosts winemakers on board for tastings, such as Piper-Heidsieck Champagne. Even the flight route can play a factor.
The zero-proof drinks list includes the Fruits of Labor, featuring house-made grapefruit cordial topped with bubbles, and Athletic NA beers. The cocktail menu rotates frequently, and the bar regularly hosts events like R&Divas, a burlesque and drag show.
Spooky season is upon us, complete with cooler weather, autumn leaves, costumes, pumpkin spice, home decorations, and lots of social events. So you can still use our original recipe, but leave out the vodka or substitute it with a non-alcoholic spirit like Seedlip Garden 108, Ritual ZeroProof, or Clean Co.’s
and Canada, will integrate the Free Spirited by Loews Hotels program into catering and event planning. launched its ZeroProof, Zero Judgment beverage program in 2021. The hospitality brand, which operates 25 hotels and resorts across the U.S. More hotel chains now offer no-/low-alcohol beverages.
As the founder of Third Place Bar, a dynamic series of alcohol-free pop-up events in New York City, Sam is a champion for non-alc options in social settings. Ritual ZeroProof Rum Alternative This is my Swiss army knife of non-alcoholic spirit alternatives. Super crushable.
This led him from bussing tables at a local country club to mastering the art of mixology, eventually studying hospitality and event management at the University of Central Florida. Taylor’s path has been shaped by an innate love for hospitality and connection.
Spooky season is upon us, complete with cooler weather, autumn leaves, costumes, pumpkin spice, home decorations, and lots of social events. So you can still use our original recipe, but leave out the vodka or substitute it with a non-alcoholic spirit like Seedlip Garden 108, Ritual ZeroProof, or Clean Co.’s
Photo: SF Travel At Cityscape’s NYE party, you get: • Music from DJ MOJO • Drink specials & small bites for purchase • A complimentary Moët & Chandon mini bottle at midnight for each guest to toast the New Year This event is for guests ages 21+ only. Cocktail attire is requested.
A dedicated zone for non-alcoholic drinks at the Culinary Village, dubbed the ZeroProof Garden, will be available for those who choose to pass on imbibing. For the first time since the festival’s inception, sobriety will play a key role in offerings to attendees.
Elizabeth Gascoigne is the Founder and CEO of Absence of Proof , a non-alcoholic events company and distributor based in New York City. Cut Above Zero Alcohol Mezcal We do a lot of restaurant tastings and this is one of the few spirits that fools bartenders! Here are Elizabeth’s current non-alc picks Curious Elixirs No.
That might sound like something from the future, but it’s already here — at least in the proof-of-concept stage. Since then, members of the public have been able to sample lager; blonde, brown, and triple ales; and IPA made by the small countertop device at trade fairs and other events in Belgium. “I Now, a Belgian startup called Bar.on
On top of that, dating comes with an extra hurdle if you’re someone who chooses not to drink (or is trying to cut back): many first dates revolve around grabbing drinks, in-person dating events are usually held at bars, and we all know that a little “liquid courage” can make meeting a complete stranger feel less awkward.
Joshua James, CEO and owner of alcohol-free bar and bottle shop Ocean Beach Cafe in San Francisco, notes that no-alcohol beer always gets the largest part of the market share compared to other zero-proof beverages. Read her recent piece, Discussions on THC and Beer Dominate NBWA’s 87th Annual Event. Beer Sales in 2024?
Why Would Someone Want to Drink ZeroProof Spirits? Inclusivity: Having non-alcoholic spirits available at an event or gathering can make those who don’t drink alcohol feel included. Moderation: Some people just want to reduce their alcohol consumption, not necessarily cut it out completely.
As the alcohol-free category continues to expand with new zero-proof offerings , more spirit-free bottle shops and sober bars are opening across the country And the growth shows no signs of slowing. We’ve since seen more venues and festivals and sporting events reach out with interest in building these programs.
Whether you’re sober curious, taking a break, or just eager to explore new flavors, this event is crafted just for you! Event Highlights: Opening Night Extravaganza: Kick off the festivities on Friday at 5 p.m. Event Highlights: Opening Night Extravaganza: Kick off the festivities on Friday at 5 p.m.
They’re so well-known that they host a number of industry events that have become very popular within the American bartending scene. Good Drinks Alcohol-free, also known as zero-proof, drinks are one of the fastest growing areas of the alcohol market. Favorite Post : Tequila 15.
Spirit-free bars and bottle shops are popping up across the United States, and curious consumers can now peruse aisles of zero-proof spirits, wine, beer, and RTDs. But when his zero-proof inventory sold out opening week, he decided to lean into the spirit-free movement. The alcohol-free category continues to thrive.
The drinks are carefully curated, with a signature cocktail menu that pushes boundaries, a classic cocktail menu with modern twists, and a zero-proof menu that she considers her favorite. Aneka also teases that her unusual ingredients will be featured in future special events and themed menus.
Cannabis benefitting from the zeroproof movement Just 10 years ago, cannabis and CBD-infused beverages were not how they are today. The growing “zeroproof movement has caused health-conscious consumers to move away from alcohol beverages. Theres the NA beer and mocktail markets, and even zeroproof alcohol.
Compared to beer and spirits, non-alcoholic (NA) wine has struggled a bit to pinpoint its identity in the recent rise of zero-proof options. In addition to exhibiting a more favorable flavor profile, sparkling expressions best fit the bill for events where inclusive beverages are needed for a celebratory toast.
Spirited Away, for example, has benefited from a second revenue stream: offering brands the opportunity to showcase their products with dedicated displays and tasting events. Generation NA gains attention with innovative offerings, namely, an adaptogenic slushie which they serve each weekend.
Dina Opici, president of Opici Family Distributing and chairwoman of WSWA , opened the 2025 event with a State of the Industry address. Big market players such as Guinness, Budweiser and Heineken have released their own zeroproof brews and consumers are increasingly choosing these alcohol-free options.
The preparation of these drinks should be an event in itself, with the vibrant colors of the ingredients reflecting the hues of the twilight sky. Non-alcoholic spirits, such as Seedlip, Lyre's, or Ritual ZeroProof, offer complex flavor profiles that mimic their alcoholic counterparts, adding depth and sophistication.
All alcohol-containing beers are taken off the taplist for this monthly event, and bartenders instead serve the brewerys Two Frays Near Beer. Mod Mondays, as the event is known, is a purely sober taproom space, a rarity in an industry known for big ABVs. Disclosure: Ive previously worked with Berkeley Yeast.)
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