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SAI launches membership drive

Spiritz

The Sommeliers Association of India (SAI) has introduced its official membership program, aimed at uniting professionals and enthusiasts while promoting excellence in the evolving beverage industry. Professional sommeliers will benefit from certifications, masterclasses, and access to international competitions.

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11 Restaurant Marketing Promotions for Easter and Passover

SevenRooms

To make your restaurant the place to be this year, plan sprawling menus and events guests can enjoy in-house or at home. Below are 11 restaurant marketing promotions for Easter and Passover that are sure to drive sales. Or, host an entire cocktail-themed Easter event like The Globe Perth.

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SAI aims to elevate beverage industry standards

Spiritz

The Sommeliers Association of India (SAI) is set to revolutionise the country’s beverage industry by focusing on raising standards in both alcoholic and non-alcoholic beverages and also educate and offer top Indian talent a platform to showcase their skills and qualify for regional and global competitions.

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How Negronis Support the Slow Food Negroni Week Fund

Imbibe Magazine

Among these were grants for mental health care for Latino hospitality workers provided through Another Round Another Rally; the promotion of local and sustainable wine production in the Loire Valley; and a zero-waste bar project in the UK. Last year’s donations awarded 17 community-based projects.

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Better Drinks Take Flight

Imbibe Magazine

Still, despite limited space and access to fresh ingredients, airlines have introduced increasingly sophisticated drink offerings thanks to partnerships, sommeliers, and even bar pop-ups. He’s the newly appointed head sommelier of Air France and head sommelier at Paris’ Hôtel de Crillon.

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Selecting the Best in Alcobev, Hospitality & Travel Retail

Spiritz

The event brought together an eminent panel of judges comprising hospitality veterans, beverage professionals, food writers, and thought leaders from the alcobev industry. The jury had to consider nominees who had contributed significantly to the promotion of brands, policy shaping, and fostering industry growth.

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BevX 2024: Hilton For The Win

Cheers

Each program focuses on four key venues: Bars, Restaurants, Grab & Go and Catering & Events. The 120 unique wines offered represent a worldly style from 36 appellations/AVAs, curated by Hilton’s beverage team, which includes two CMS Certified Sommeliers, top-performing property level managers and corporate directors.