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SAI aims to elevate beverage industry standards

Spiritz

The Sommeliers Association of India (SAI) is set to revolutionise the country’s beverage industry by focusing on raising standards in both alcoholic and non-alcoholic beverages and also educate and offer top Indian talent a platform to showcase their skills and qualify for regional and global competitions.

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11 Restaurant Marketing Promotions for Easter and Passover

SevenRooms

To make your restaurant the place to be this year, plan sprawling menus and events guests can enjoy in-house or at home. Below are 11 restaurant marketing promotions for Easter and Passover that are sure to drive sales. Or, host an entire cocktail-themed Easter event like The Globe Perth.

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How Negronis Support the Slow Food Negroni Week Fund

Imbibe Magazine

Among these were grants for mental health care for Latino hospitality workers provided through Another Round Another Rally; the promotion of local and sustainable wine production in the Loire Valley; and a zero-waste bar project in the UK. Last year’s donations awarded 17 community-based projects.

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Better Drinks Take Flight

Imbibe Magazine

Still, despite limited space and access to fresh ingredients, airlines have introduced increasingly sophisticated drink offerings thanks to partnerships, sommeliers, and even bar pop-ups. He’s the newly appointed head sommelier of Air France and head sommelier at Paris’ Hôtel de Crillon.

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Sake Pairing Seminar Boosts Cultural Exchange in India

Spiritz

The event, a resounding success, brought together key figures from the sake industry, top restaurateurs, and hoteliers to enhance sake's presence in India. Following his address, renowned sake sommelier Mika Eoka captivated the audience with an in teractive presentation on the art of sake pairing.

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8 Ways to Create a Local Marketing Strategy for your Hotel Restaurant

SevenRooms

Create Event & Experience Programming That Attracts Locals Done right, food and beverage can be one of your most effective hotel marketing campaigns. Get creative from both a guest experience and marketing perspective to authenticate your events programming to your surroundings.

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2024 London Wine Competition Winners Announced

Bar Magazine

The London Wine Competition is uniquely positioned as being business-orientated and the fact that it attracts a lot of Masters of Wine and Master Sommeliers gives it the highest overall standard of any competition when it comes to the quality of judges”, David Round MW. Here are some quotes from the judges of 2024 competition.

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