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This Week's Craft Beer Events & Socials

Guys Drinking Beer - Beer News

If you’re looking to get out and about over the next few weeks, the events calendar is still pretty dang full while breweries wait for warmer, more beer-friendly weather to arrive. Since we mentioned a bird-related event up top, it seems fitting to pass along this new Hidden Hand beer announcement, for a foeder lager called Waterfowl.

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This Week's Chicago-Centric Craft Beer Events & Socials

Guys Drinking Beer - Beer News

Now on to some upcoming… This afternoon , head to Hopleaf for a special happy hour with Timmermans , the world’s oldest lambic brewery, as they sample a couple beers new to the US. Tomorrow you can head to Albany Park for the Northwest Brewfest , with over a dozen breweries on hand starting at noon (for VIPs).

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How to Turn Room Guests into Gold With Hotel F&B

SevenRooms

Providing exclusive reservation access will make every guest feel like a VIP. Provide a VIP Link to Front Desk and Concierge Services According to a Bloomberg survey , 69% of high-end travelers are willing to pay up to $500 per night for a hotel room, with 24% going as high as $1,000 for luxury experiences.

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9 Holiday Party Tips to Drive Restaurant Profit

SevenRooms

Nail Down Your In-House Event Offerings If you want to become a “destination” space for holiday parties, decide what role your restaurant will play and the event spaces available to large groups. Link to your catering, reservations or events ticket page on your profiles and in updates.

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Restaurant Customer Segmentation: Why It’s So Important

SevenRooms

You want to send two emails: one to big-spenders, inviting them to a VIP dinner at Five Figs, and another to first-timers, thanking them for stopping by for their visit. So you’d need to set a threshold in your CRM that says “send XX emails max per week to each guest” and/or a priority where guests receive the VIP email over the other.

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9 Winter Marketing Ideas to Keep Your Restaurant Bustling 

SevenRooms

by Steven Edwards , created a “Winter Series Tasting Event” featuring local produce to boost seasonal restaurant traffic. Tempt diners with happy hour specials and rotating deals to encourage reservations and walk-ins. Promote these events heavily (and early) to encourage reservations. For example, U.K.-based

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Gotham’s Ghoulish Gatherings: Halloween Nightlife 2023

Club Bookers

You’ll feel like a VIP as you bypass the line and head straight to the dance floor, where world-class DJs spin pulse-pounding EDM and hip hop hits all night long. Table bookings and event details can be found on their website — just leave your inhibitions at the door and get ready to howl at the moon!