Do Awards and Medals Matter?
Booze Business
AUGUST 31, 2022
Facts and Myths About Awards Every day, spirit brands seem to be crowing about the awards or accolades they have won. Whether meaningful or not, press releases and brand pitches abound with “we won this” or “we won that” to the point where I often wonder what difference it makes. At the same time, the purveyors of the award programs are all over the place with implicit vows of brand supremacy and recognition.
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