Sat.Apr 27, 2024

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Stirred, Not Shaken

A Bar Above

(Editor’s Note : This article has been updated from a 2013 version.) Ever wondered why James Bond likes his Martinis shaken? Today, we’re going to answer one of the classic questions in mixology: Shaken or stirred? The rule of thumb is this: When your cocktail is all spirits , it should be stirred. Still some folks (like James Bond) want them shaken.

Mixology 130
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Why Weather Is More Important In Whiskey-Making Than You Might Think

The Whiskey Wash

The geography and weather of Kentucky and Scotland vastly affect how their respective spirits mature. Scotch whisky and bourbon, for the most part, go hand-in-hand. On the surface, they seem very similar. However, there are some big differences between scotch and bourbon, particularly in their geography. Of course, they are made on completely separate continents: scotch is produced in Scotland and bourbon in the USA.

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Beer sales surged in Odisha

Spiritz

The demand for beer has surged considerably across Odisha due to rising temperature. As per a report, the excise department of Odisha has shared that about 19.65 lakh cartons of beer have been sold in Odisha between 1st -25th April. In the same period last year(1st-25th April), about 13.61 lakh cartons of beer were sold in Odisha and this year beer sales in the state have registered a growth of around 44.37 percent during the same period.

Beer 109
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The History of Jack Daniel’s Iconic Tennessee Whiskey

The Whiskey Wash

Jack Daniel’s Tennessee Whiskey , renowned as America’s top whiskey and a global best-seller, has achieved iconic status. The core bottling, Jack Daniel’s Old No. 7, is produced following a traditional recipe and has a smooth woody character with notes of vanilla and honey. Over the years the range has expanded to include rye and flavored whiskey expressions along with the high-end ‘Single Barrel Select’ offering aimed at the premium end of the market.

Whiskey 109
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Food & Beverage Industry Report 2024

Driven by a diverse and exciting ecosystem of passionate, ambitious, and often young entrepreneurs, the Food & Beverage (F&B) sector is a highly competitive environment full of immense challenges and exciting opportunities. Expert Market’s 2024 industry report, sponsored by Toast, is informed by a survey of 522 U.S. food and beverage professionals, from restaurant owners to food service managers, providing insights into the real-time challenges and opportunities within the industry.

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Review: Freeland Spirits Old Tom Gin

Drinkhacker

Old Tom gin was popular in the eighteenth century and appears to be making something of a comeback today. That stated, there is no clear definition of what Old Tom gin actually is. It typically describes a gin that has added sugar or sweeteners and can spend time aging in wood. For their version, Freeland Spirits took the distillery’s high-proof Dry Gin and rested it for 6 months in barrels that previously held Uncle Nearest Tennessee whiskey.

Gin 94
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Change is the New Norm

Spiritz

With the changing beer landscape in India, companies are working hard to keep their consumers excited at all times.Therefore, new releases in India’s beer market need to make for the right production and marketing mantra. These releases are required to give consumers an opportunity to try something that is either seasonal or has the use of an innovative ingredient or has a trending global style.

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Helping to Create Beer Imbued with Welfare

Spiritz

For over a decade, Malteries Soufflet India has been diligently managing a comprehensive barley supply chain through its agricultural initiative known as the ‘Barley Prosperity Program.’ Jean-Marc Leclercq, Managing Director, Soufflet Malt India (P) Ltd., says that under the Barley Prosperity Program, farmers are assured a predetermined buy-back price based on Minimum Support Price (MSP) along with a premium, thereby mitigating their exposure to pricing fluctuations.

Beer 63
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William Grant appoints Rufus Parkinson as MD-GTR

Spiritz

William Grant & Sons has appointed Rufus Parkinson as its Managing Director – Global Travel Retail. Highly experienced within the luxury arena, Parkinson relocated from Asiato to join William Grant & Sons in June 2023, as Regional Director Global Travel Retail for Europe, the Americas, India and the Middle East. Fluent in Mandarin, Parkinson has an extensive background in luxury consumer brands, FMCG and retail, and has previously held senior leadership roles at Moët Hennessey and Mars.

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