Can Scotch Win More American Hearts and Minds? Brand Building with Ardbeg’s Cameron George
Drinkhacker
FEBRUARY 24, 2024
In a whisky world pushing press around master distillers and blenders, one group with outsized market impact doesn’t always get the spotlight: professional brand ambassadors. They’re the folks often closest to accounts both on and off-premises, promoting brands at large-scale events, and tackling entry into new markets one at a time. Few spirits in the U.S. feel that impact more heavily than Scotch.
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