Brand extension permitted under law: CIABC
Spiritz
MARCH 30, 2024
Vinod Giri, the Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC), has communicated with the Central Consumer Protection Authority (CCPA) asserting that according to the law, brand extensions are permissible for advertising purposes. He emphasised that companies should possess an unrestricted right to advertise, provided there is no misrepresentation or misleading communication implying the product to be something else.
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