Flavour finds a way into traditional Rum
Spiritz
JANUARY 16, 2025
Innovation through flavours, premiumisation and with the rise of cocktail culture, rum is being rediscovered for its versatility and we are now seeing many bartenders experimenting to make great cocktails. According to Lalit Kalani, Founder, Good Barrel Distillery Private Limited , the younger and experimental consumers will be shaping the future of rum as they are seeking experiences and products that align with their tastes and lifestyle.
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