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Lynchburg city birth records were lost in a fire that destroyed the courthouse, although documents in the Tennessee State Library suggest Jasper Newton “Jack” Daniel was born on September 5 th, 1846. Following much deliberation, the iconic square bottle was chosen with Jack Daniel commenting, “A square bottle for a square shooter”.
The success of shows like “ The Bear ” and this era of relentless visually oriented documentation on social media mean consumers are privy to all manner of industry Easter eggs nowadays, like drinking out of deli containers and using kitchen-speak — “Yes, Chef!” Many of us know what’s in an M&M because we watched a demo on TikTok.
In contrast, Daniel’s biographer Peter Krass records in the 2004 biography Blood & Whiskey: The Life and Times of Jack Daniel that official registration documents assert the distillery was not established until 1875. 7 Tennessee Whiskey.
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