Millennials Are Entering Their Collecting Years β Will They Buy the Same Wines Boomers Did?
VinePair
JUNE 17, 2024
Itβs a seemingly immutable reality for modern wine marketing as a concept. In a nutshell, the idea posits that fine wine β at least as it has existed in the market during our lifetime β requires cultural experience, intellectual investment, and refinement of taste to finally flip the switch of the proverbial lightbulb.
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