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Millennials Are Entering Their Collecting Years — Will They Buy the Same Wines Boomers Did?

VinePair

JUNE 17, 2024

For some, what starts as a romp with backyard kegs of cheap light beer, nightclub tequila shots, or hangover lord Boone’s Farm , eventually leads down the yellow brick road to a magical, moderated land of Rioja , Riesling , and Rhône. Wine pricing on lists across the U.S. Restaurant pricing increases aren’t tenable,” he says.

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Millennials Are Entering Their Collecting Years — Will They Buy the Same Wines Boomers Did?

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