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We’re Recapping Chilled 100 ELEVATE 2024: The Second Golden Age of the American Cocktail with Dale DeGroff and Ted Breaux

Chilled Magazine

Alcoholic beverages date back to 13,000 BCE, when the first evidence of brewing beer was documented. was in its disco area, and the high-volume bar concept was introduced. The pair discussed the history of the American cocktail and how major U.S. events helped to shape the cocktails of today. By the 1970s, the U.S.

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At Modern Cocktail Bars, It’s Every Drink, Everywhere, All at Once. Is That Such a Bad Thing?

VinePair

And also people are realizing that at those high-end cocktail bars, those cocktails are very, very expensive and the margins are very tight. You need an element that is high-volume. It’s like, how can we provide a concept — two concepts that are great — and one is like a showroom and the other one is potentially high-volume.”

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