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The 2024 Charleston Wine + Food Festival Returns With Elevated Bubbles and Bites

VinePair

Nearly two decades have passed since the first Charleston Wine + Food festival kicked off in South Carolina in 2005. Nineteen years and hundreds of popped bottles later, the 2024 iteration of the annual celebration, like the wine and spirits served to attendees every year, has only improved with age.

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The Restaurant’s Guide to Christmas: Marketing & Promotion Ideas

SevenRooms

Lenny DeFranco As one of the biggest events on the hospitality calendar, Christmas brings a sled-load of promotional opportunities for restaurants. 9 Christmas Promotion Ideas 1. In this arrangement, you’d also mutually benefit from cross-promotion. Plus, the email and social tag lines basically write themselves.

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9 Winter Marketing Ideas to Keep Your Restaurant Bustling 

SevenRooms

Promote Seasonal Winter Menus January is the perfect time to heat up your marketing efforts with a seasonal menu. Customers can prepay for a winter wine flight or a non-alcoholic winter soda experience to enhance their reservation. Instead of highlighting popular menu items, servers can offer expensive champagne, wine and desserts.

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Year of the Dragon: 9 Marketing Ideas for a Successful Lunar New Year 

SevenRooms

This gives you two weeks’ worth of opportunities to promote your restaurant in a colourful and festive way. The dragon is associated with strength, health and good luck , making it the perfect theme for LNY promotions and parties. This allows you to capture their information and permission to send them future promotional deals.

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9 Holiday Party Tips to Drive Restaurant Profit

SevenRooms

From crafting and promoting irresistible holiday party offerings to streamlining your operations, we’ve got the recipe for turning the holidays into a season of abundance for your restaurant. Take advantage of Google’s event listing posts to promote public holiday parties your restaurant is hosting.

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Restaurant Customer Segmentation: Why It’s So Important

SevenRooms

Your marketing strategy would then vary accordingly — locals could benefit from long-term customer loyalty programs, while tourists might be enticed by short-term promotions or special tourist-friendly menu items. Simultaneously, promotions like free appetizers or dessert for check-ins may appeal to customers looking for added value.

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Move Over Restaurant Gift Cards, Experiential Gifting Is In

SevenRooms

Throughout the year, and for every major holiday, restaurants across the globe promote gift cards. Take Gymkhana for example, we have an exceptional tasting menu available in the restaurant, and we package this up alongside a wine pairing, designed specially to complement the bold flavour and spicing on the menu.