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Nearly two decades have passed since the first Charleston Wine + Food festival kicked off in South Carolina in 2005. Nineteen years and hundreds of popped bottles later, the 2024 iteration of the annual celebration, like the wine and spirits served to attendees every year, has only improved with age.
Lenny DeFranco As one of the biggest events on the hospitality calendar, Christmas brings a sled-load of promotional opportunities for restaurants. 9 Christmas Promotion Ideas 1. In this arrangement, you’d also mutually benefit from cross-promotion. Plus, the email and social tag lines basically write themselves.
Promote Seasonal Winter Menus January is the perfect time to heat up your marketing efforts with a seasonal menu. Customers can prepay for a winter wine flight or a non-alcoholic winter soda experience to enhance their reservation. Instead of highlighting popular menu items, servers can offer expensive champagne, wine and desserts.
From crafting and promoting irresistible holiday party offerings to streamlining your operations, we’ve got the recipe for turning the holidays into a season of abundance for your restaurant. Take advantage of Google’s event listing posts to promote public holiday parties your restaurant is hosting.
This gives you two weeks’ worth of opportunities to promote your restaurant in a colourful and festive way. The dragon is associated with strength, health and good luck , making it the perfect theme for LNY promotions and parties. This allows you to capture their information and permission to send them future promotional deals.
Your marketing strategy would then vary accordingly — locals could benefit from long-term customer loyalty programs, while tourists might be enticed by short-term promotions or special tourist-friendly menu items. Simultaneously, promotions like free appetizers or dessert for check-ins may appeal to customers looking for added value.
Throughout the year, and for every major holiday, restaurants across the globe promote gift cards. Take Gymkhana for example, we have an exceptional tasting menu available in the restaurant, and we package this up alongside a wine pairing, designed specially to complement the bold flavour and spicing on the menu.
We’ll take this data and analyse it for trends to direct our marketing team toward the offers and promotions to run, as well as the gaps we’ve yet to target.” Applejack utilises social media as one of the key channels to promote events and experiences. Did the demographic lean older or younger, or was it more skewed for gender?
For example, text wine lovers about a new bottle special or reward loyal customers with a 10% return visit coupon. The best event marketing software will have the following features: Customizable landing pages : Build branded landing pages to promote your event and highlight key details like time, date, pricing, payments and more.
Assign a custom guest tag to each guest profile based on preferences and behaviors (like VIPs, Critics, Regulars, Big Spenders, Wine Lovers, etc.). Some solutions share the data you collect and use it to re-market to your guests to promote their own loyalty programs and marketing campaigns. Schedule a demo today.
For 20 years, Charleston Wine + Food has been throwing the party of the year, bringing together chefs, winemakers, storytellers, foodies, and oenophiles from around the world for a five-day, multi-venue festival celebrating the culinary scene of Charleston and highlighting the talent and diversity of its food and beverage community.
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