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The 2024 Charleston Wine + Food Festival Returns With Elevated Bubbles and Bites

VinePair

The organization’s mission statement proudly boasts that the festival was created to “celebrate, educate, enrich, and promote the Lowcountry’s diverse culinary + hospitality community through world-class experiences.”

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Restaurant Customer Segmentation: Why It’s So Important

SevenRooms

You want to send two emails: one to big-spenders, inviting them to a VIP dinner at Five Figs, and another to first-timers, thanking them for stopping by for their visit. So you’d need to set a threshold in your CRM that says “send XX emails max per week to each guest” and/or a priority where guests receive the VIP email over the other.

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9 Holiday Party Tips to Drive Restaurant Profit

SevenRooms

From crafting and promoting irresistible holiday party offerings to streamlining your operations, we’ve got the recipe for turning the holidays into a season of abundance for your restaurant. Take advantage of Google’s event listing posts to promote public holiday parties your restaurant is hosting.

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9 Winter Marketing Ideas to Keep Your Restaurant Bustling 

SevenRooms

Promote Seasonal Winter Menus January is the perfect time to heat up your marketing efforts with a seasonal menu. Help customers reach their goals without hindering your profits by creating an enticing mocktail menu and promoting it all month long. Promote these events heavily (and early) to encourage reservations.

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Why Restaurant Loyalty Isn’t One-Size-Fits-All

SevenRooms

This is how you go above and beyond — ultimately turning a repeat guest into a “VIP” or “Regular” faster. But one could argue that your “VIPs” and Big Spenders” are already loyal. Win them over, and they’ll promote your business in more ways than your best digital marketer ever could. Champion diners are guests with potential.

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8 Ways Restaurant Data Analytics Can Grow Your Business

SevenRooms

As they make reservations and dine with you over time, you can offer birthday perks, anniversary promotions, referral bonuses, priority seating and other benefits reserved for VIPs only. Book a demo today. Leverage the guest data housed in your CRM to identify repeat guests and their dining preferences.

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7 Must-Have Restaurant Marketing Tools in 2023

SevenRooms

Event Marketing Software Top Picks : SevenRooms , TripleSeat , Eventbrite Whether you’re planning a VIP dinner, seasonal celebration, or literally anything else, event marketing software will streamline the experience for your team and attendees. Schedule a demo today to learn more.